Alohas is a Barcelona-based fashion brand founded in 2015 by Alejandro Porras, initially aiming to reinvent the classic Spanish espadrille. The brand has since expanded its offerings to include a variety of footwear and clothing, blending trendy silhouettes with timeless designs. Alohas operates on a pre-order model to minimize overproduction and waste, ensuring that only products that will actually be bought are produced. All items are designed in Barcelona and handcrafted in Alicante, Spain, by artisans committed to sustainability and ethical manufacturing practices. The brand emphasizes the use of innovative plant-based leathers and recycled materials, and maintains a transparent supply chain to uphold fair labor conditions and environmental responsibility. Alohas has also expanded its global presence with boutiques in cities like Amsterdam and New York, reflecting its growing international appeal.
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