BAM is a UK-based activewear brand founded in 2006 by David Gordon, who recognized the potential of bamboo as a sustainable and performance-oriented fabric. The brand is committed to environmental sustainability, utilizing bamboo viscose for its natural breathability and antibacterial properties, and aiming to become "Impact Positive" by 2030 through goals like zero carbon emissions and zero waste to landfill. BAM emphasizes ethical manufacturing, ensuring fair wages and treatment throughout its supply chain, and has achieved B-Corp certification, reflecting its dedication to social and environmental responsibility. A unique aspect of BAM is its "73 Zero" range, which features fully recyclable products made from 100% recycled materials, exemplifying the brand's commitment to circular fashion.
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