Sustainable clothing by Britannical

Britannical is an award-winning luxury children's clothing brand specializing in finely tailored outerwear for boys and girls up to 12 years old. Founded by Rachael Attwood Hamard, who hails from several generations of London tailors, the brand combines traditional craftsmanship with modern style influences, celebrating the vibrancy of youth while contributing to British luxury. All coats are produced in the heart of London, using premium wool cloth sourced from mills with over 200 years of history, and luxury accessories are expertly made in Britain by workshops founded as many as three centuries ago. Britannical's commitment to sustainability is evident through initiatives like the 'Re:Coat Project,' a not-for-profit scheme that allows customers to return worn coats in exchange for vouchers, promoting a circular fashion model. The returned items are reconditioned and offered for sale at a reduced price, extending the life of the garments and making luxury products more accessible. This initiative reflects the brand's dedication to minimizing waste, maximizing garment longevity, and fostering a fashion culture that prioritizes the environment. (fashionunited.ca) What sets Britannical apart is its unwavering focus on producing the highest quality children's outerwear, with meticulous attention to detail in every aspect, from the finest wool cloth to the most special buttons and sumptuous satin linings. This dedication ensures that each coat is a treasured piece, combining traditional British tailoring with modern design elements to create timeless, durable, and stylish outerwear for children.