Sustainable clothing by Cuyana

Cuyana, founded in 2011 by Karla Gallardo and Shilpa Shah, is a San Francisco-based fashion brand that embodies the philosophy of "fewer, better things." This approach encourages consumers to invest in timeless, high-quality essentials that transcend fleeting trends. The name "Cuyana," derived from the Quechua language, means "to love," reflecting the brand's commitment to creating products that inspire affection and long-term ownership. Central to Cuyana's identity is its dedication to sustainability and ethical practices. The brand ensures that 100% of its collection is crafted from sustainably certified materials, including organic cotton and recycled plastic. They also promote circularity through programs like Cuyana Revive, which allows customers to sell or donate pre-loved items, and partnerships with organizations such as H.E.A.R.T. to support women rebuilding their lives after abuse. (better.cuyana.com) What sets Cuyana apart is its emphasis on heritage craftsmanship and responsible production. By collaborating with artisans worldwide, the brand preserves traditional techniques while ensuring fair labor practices. This commitment results in products that are not only elegant and functional but also ethically made, appealing to consumers who value both style and sustainability.