ELV Denim, founded in 2018 by fashion stylist Anna Foster, is a British luxury brand dedicated to crafting timeless fashion pieces from 100% upcycled materials. The brand's name, East London Vintage Denim, reflects its commitment to local production, with all designs and manufacturing taking place in East London. By transforming discarded denim into high-quality garments, ELV Denim minimizes environmental impact and supports local communities. Their zero-waste ethos ensures that every part of the jean is utilized, with offcuts reconstructed into patchwork fabrics or smaller threads repurposed as insulation. This innovative approach not only reduces waste but also creates unique, gender-neutral pieces that are meant to be shared, loved, and worn by everyone.
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