Pareto is a women-owned fashion brand founded by college friends Jess and Olivia, who sought to create the perfect wardrobe essentials. They focus on producing high-quality, timeless pieces that are meticulously designed and made to last. Their 'farm-to-closet' approach ensures transparency and sustainability, sourcing organic cotton from the Texas Organic Cotton Marketing Cooperative and manufacturing garments in the USA. By releasing only a few basics per year, Pareto promotes conscious consumption and reduces environmental impact. Their commitment to quality over quantity and sustainability sets them apart in the fashion industry.
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