Sustainable clothing by Seventy Mochi

Seventy + Mochi is a female-led denim brand founded in 2020 by Haya Iqbal Ahmed in London, honoring her family's textile heritage dating back to 1949 in Karachi, Pakistan. The brand is committed to sustainability, utilizing eco-friendly materials such as recycled cotton, organic cotton, and hemp, and employing water-saving manufacturing processes. They prioritize ethical practices by ensuring fair wages and safe working conditions for artisans, and actively support marginalized communities through equal employment opportunities and collaborations with female entrepreneurs and social enterprises. Seventy + Mochi's unique approach combines traditional craftsmanship with modern sustainability, offering seasonless, long-lasting denim pieces that reflect their dedication to both style and social responsibility.