Matona is a family-run fashion brand founded in 2016 by Katharina and David in the Austrian Alps. Specializing in sustainable kidswear, they create high-quality, timeless pieces designed to grow with children and be passed down through generations. Their commitment to sustainability is evident in their use of organic fabrics like linen and cotton, as well as recycled materials such as nylon and fisher nets. Manufactured ethically in small, GOTS-certified factories in Portugal, Matona ensures fair working conditions and environmentally friendly production processes. Their mission, "Step by Step for a better future," reflects their dedication to positive change in the fashion industry.
Matona
Bikini Bottom moss
Matona
Muslin Dress marigold
Matona
Sun Hat storm blue
Matona
Corduroy Classic Jacket anchor blue
Matona
Swim Trunks coral
Matona
Muslin Dress brick
Matona
Basic Longsleeve Adult terracotta
Matona
Wool Bandana azure
Matona
Cable Knit Sweater salt
Matona
Midi Skirt heather
Matona
Midi Skirt blackberry
Matona
Basic Undies Women graphite
Matona
Spring Sweater gambit
Matona
Sun Hat yellow gingham
Matona
Jersey Turtleneck Kids amber gold
Matona
Regular Cotton Sweater Kids dune
Matona
Everyday Longsleeve citrona
Matona
Denim Pants copper
Matona
Bikini Bottom coral
Matona
Pixie Hat Baby toffee
Matona
Knit Scarf sepia
Matona
Spring Sweater bean
Matona
Surf Cap olive
Matona
Curly Tee pistaccio
Matona
Muslin Wrap Blouse brick
Matona
Bonnet Baby rooibos
Matona
Regular Cotton Sweater Kids ecru
Matona
Basic Longsleeve Adult graphite
Matona
Volant Dress marigold
Matona
V-Neck Cardigan poppy
Matona
Basic Bra rooibos
Matona
Swimsuit moss
Matona
Knit Scarf charcoal
Matona
Midi Skirt dijon check
Matona
Knit Pullunder konfetti
Matona
Bathing Suit amber
Matona
Wrap Skirt denim
Matona
Collared Longsleeve oyster-caramel


Be the first to know when Europe's top ethical brands are on sale, sign up to our newsletter here