DAWN Denim, founded in 2015 by Ines Rust and Marian von Rappard, is a Berlin-based brand dedicated to redefining denim through ethical and sustainable practices. Operating its own factory in Saigon, Vietnam, DAWN ensures fair labor conditions and environmental responsibility, achieving 'Leader' status with the Fair Wear Foundation. The brand exclusively uses eco-friendly materials like organic cotton, hemp, and Tencel™, and employs innovative technologies such as laser and ozone finishing to minimize water and chemical usage. DAWN's commitment to transparency is evident through initiatives like the 'Art on Broken Pieces' upcycling project and the use of QR codes for full product traceability. Their dedication to sustainability is further demonstrated by their PETA-Approved Vegan certification and partnerships aimed at reducing environmental impact.
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