Malaika New York was a sustainable fashion brand founded in 2016 by Danish designer Malaika Boysen Haaning. The brand was renowned for its zero-waste approach, utilizing innovative design techniques to minimize fabric waste and incorporating eco-friendly materials such as organic cotton, recycled fabrics, and upcycled bike tubes. Malaika New York's minimalist and architectural designs aimed to create timeless pieces that transcended fleeting trends, offering versatile garments suitable for various occasions. The brand's commitment to sustainability was evident in its local production in Europe, ensuring high-quality craftsmanship and ethical labor practices. Despite its dedication to environmental responsibility, Malaika New York ceased operations in July 2025 due to financial challenges exacerbated by a 20% tariff on shipments from the EU to the US.
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