Matona is a family-run fashion brand founded in 2016 by Katharina and David in the Austrian Alps. Specializing in sustainable kidswear, they create high-quality, timeless pieces designed to grow with children and be passed down through generations. Their commitment to sustainability is evident in their use of organic fabrics like linen and cotton, as well as recycled materials such as nylon and fisher nets. Manufactured ethically in small, GOTS-certified factories in Portugal, Matona ensures fair working conditions and environmentally friendly production processes. Their mission, "Step by Step for a better future," reflects their dedication to positive change in the fashion industry.
Matona
Frill Collar Dress squash
Matona
Swimsuit purple
Matona
Flannel Wrap Blouse pepita
Matona
Knitted Headband graphite
Matona
Hoodie citrona
Matona
T-Shirt white
Matona
V-Neck Bathing Suit coral
Matona
Track Pants oyster grey
Matona
Basic Bra terracotta
Matona
Bikini Briefs taupe
Matona
Boxy Corduroy Jacket moss
Matona
Bikini Briefs vintage black
Matona
Classic Shirt hazel
Matona
Retro Pinafore Dress biscuit
Matona
Rollneck Pullover pebble
Matona
Terry Shorts dusk blue
Matona
Basic Undies Women terracotta
Matona
Hug Vest flower
Matona
Boxy Dress blue net
Matona
Cable Knit Sweater olive
Matona
Swim Top coral
Matona
Relaxed Cardigan magma
Matona
Knit Pullunder konfetti
Matona
Bikini Briefs coral
Matona
Sweatshirt sail blue
Matona
Cable Knit Sweater salt
Matona
Tencel Pants portabella
Matona
Basic Bra ecru
Matona
Turtleneck Sweater konfetti
Matona
Bonnet Baby smoky blue
Matona
Triangle Bikini Top coral
Matona
Knit Pullunder pebble
Matona
Beanie olive
Matona
Basic Crop Top ecru
Matona
Ruffled Collar Blouse cardamom
Matona
Jersey Turtleneck Kids navy
Matona
Basic Tanktop terracotta
Matona
Ruffled Skirt yellow gingham
Matona
Turtleneck Sweater pebble
Matona
Corduroy Dungarees anchor blue
Matona
Apron Vest azure
Matona
Spring Cardigan bean
Matona
Spring Sweater gambit
Matona
Easy Pants hazel
Matona
Hoodie cider
Matona
Basic T-Shirt terracotta
Matona
Bathing Suit dove blue
Matona
Reversible Vest dark tartan


Be the first to know when Europe's top ethical brands are on sale, sign up to our newsletter here