Matona is a family-run fashion brand founded in 2016 by Katharina and David in the Austrian Alps. Specializing in sustainable kidswear, they create high-quality, timeless pieces designed to grow with children and be passed down through generations. Their commitment to sustainability is evident in their use of organic fabrics like linen and cotton, as well as recycled materials such as nylon and fisher nets. Manufactured ethically in small, GOTS-certified factories in Portugal, Matona ensures fair working conditions and environmentally friendly production processes. Their mission, "Step by Step for a better future," reflects their dedication to positive change in the fashion industry.
Matona
Bonnet Baby rooibos
Matona
Round Neck Longsleeve oyster-caramel
Matona
Everyday Longsleeve citrona
Matona
Basic Longsleeve Adult terracotta
Matona
Triangle Bikini Top amber
Matona
Spring Cardigan sand
Matona
Knitted Culotte charcoal
Matona
Track Pants oyster grey
Matona
Sun Hat rose
Matona
Heavyweight T-Shirt black
Matona
Corduroy Classic Jacket black
Matona
Flared Corduroy Skirt moss
Matona
Terry Pants cedarwood
Matona
Ruffled Collar Blouse cardamom
Matona
Jersey Turtleneck Kids navy
Matona
Flannel Shirt plaid check
Matona
Lace Sweater ochre
Matona
Terry Shorts dusk blue
Matona
Terry T-Shirt cedarwood
Matona
Denim Pants vintage
Matona
Basic Bra graphite
Matona
Everyday Longsleeve cider
Matona
V-Neck Cardigan sepia
Matona
Knit Scarf graphite
Matona
Midi Skirt dijon check
Matona
Knit Pullunder konfetti
Matona
Basic Undies olive
Matona
Basic Bra terracotta
Matona
Basic Bra mimosa
Matona
Basic Undies Women graphite
Matona
Tencel Dress slate green
Matona
Triangle Bikini Top taupe
Matona
Elegant Midi Dress dijon check
Matona
Knitted Headband charcoal
Matona
Tencel Pants slate green
Matona
Basic Tanktop terracotta
Matona
Midi Skirt cardamom
Matona
Basic Crop Top toffee
Matona
Cable Knit Sweater olive
Matona
Swim Top taupe
Matona
Basic Tanktop ecru
Matona
Bloomer pine
Matona
Tee Dress camel
Matona
Sweatpants oyster grey
Matona
Basic Crop Top graphite
Matona
Classic Sweater sepia
Matona
Hoodie cider
Matona
Lounge Pants brick


Be the first to know when Europe's top ethical brands are on sale, sign up to our newsletter here