Matona is a family-run fashion brand founded in 2016 by Katharina and David in the Austrian Alps. Specializing in sustainable kidswear, they create high-quality, timeless pieces designed to grow with children and be passed down through generations. Their commitment to sustainability is evident in their use of organic fabrics like linen and cotton, as well as recycled materials such as nylon and fisher nets. Manufactured ethically in small, GOTS-certified factories in Portugal, Matona ensures fair working conditions and environmentally friendly production processes. Their mission, "Step by Step for a better future," reflects their dedication to positive change in the fashion industry.
Matona
Light Sweatshirt sail blue
Matona
Beanie sepia
Matona
Heavyweight T-Shirt white
Matona
Sun Hat rose
Matona
Basic Crop Top terracotta
Matona
Wool Bomber Jacket chestnut
Matona
Bathing Suit vintage black
Matona
Basic Bra graphite
Matona
Classic Shorts blue net
Matona
Inside Out Jacket powder blue
Matona
Knitted Headband graphite
Matona
Hoodie citrona
Matona
Easy Pants storm blue
Matona
Color Block Cardigan cobalt
Matona
Tencel Dress portabella
Matona
Ruffled Collar Blouse cardamom
Matona
Jersey Turtleneck Kids navy
Matona
Bikini Bottom purple
Matona
Easy Pants hazel
Matona
Waxed Cotton Jacket storm
Matona
Classic Shorts rosewood
Matona
Vintage Collar Blouse squash
Matona
Turtleneck Pullover charcoal
Matona
Basic Bra toffee
Matona
Workwear Jacket artichoke
Matona
Bikini Top moss
Matona
Bikini Bottom coral
Matona
Pixie Hat Baby toffee
Matona
Muslin Blouse ecru
Matona
V-Neck Cardigan sepia
Matona
Ribbed Collared Longsleeve onyx
Matona
Corduroy Trousers black
Matona
Basic Undies cream
Matona
Turtleneck Pullover olive
Matona
Basic Pants Adult terracotta
Matona
Garden Pants rose
Matona
Layer Top flower
Matona
Classic Shorts coffee
Matona
Denim Pants wild sage
Matona
Bonnet Baby toffee
Matona
Modal Longsleeve light brown
Matona
Short-Sleeved Overall denim
Matona
Simple Shorts rose
Matona
Balloon Blouse marigold
Matona
Round Neck Sweater graphite
Matona
Balaclava salt
Matona
Bonnet Baby terracotta
Matona
Boxy Corduroy Jacket moss


Be the first to know when Europe's top ethical brands are on sale, sign up to our newsletter here