Sustainable clothing by Mother Of Pearl

Mother of Pearl is a London-based luxury womenswear brand renowned for its commitment to sustainability and ethical practices. Founded in 2002, the brand emphasizes transparency, social responsibility, and environmental awareness throughout its supply chain. Under the creative direction of Amy Powney, who joined in 2006 and became the creative director in 2013, Mother of Pearl launched "No Frills" in 2018—a collection made from organic and natural materials with a fully traceable supply chain. Powney's dedication to sustainability has been recognized with the BFC/Vogue Designer Fashion Fund in 2017, enabling further advancements in eco-friendly fashion. In 2025, she departed to launch her own ethical fashion label, Akyn. Mother of Pearl's unique approach combines contemporary design with a strong ethical foundation, setting it apart in the fashion industry.