Sustainable clothing by Mud Jeans

MUD Jeans, founded in 2012 by Bert van Son in the Netherlands, is a pioneering sustainable denim brand committed to circular fashion principles. They introduced the innovative "Lease A Jeans" model, allowing customers to rent jeans and return them for recycling or upcycling, thereby reducing waste and promoting reusability. The brand utilizes up to 40% post-consumer recycled cotton in its products, aiming to increase this percentage to 100% in the future. MUD Jeans has achieved carbon neutrality since 2016 and employs eco-friendly production techniques, such as laser technology and ozoning, to minimize environmental impact. Their dedication to sustainability and ethical practices has earned them recognition, including the Koning Willem I-prijs for sustainable entrepreneurship in 2022.