Sustainable clothing by Parade

Parade is an American underwear brand founded in 2019 by Cami Téllez and Jack DeFuria, aiming to redefine the lingerie industry by promoting inclusivity and sustainability. The brand offers a diverse range of sizes and styles, celebrating individuality and self-expression. Parade is committed to environmental responsibility, utilizing certified recycled materials and implementing eco-friendly packaging. In 2021, they introduced the world's first carbon-neutral underwear line, Universal, and launched a recycling program in partnership with TerraCycle to repurpose used underwear into new products. Their dedication to social impact is evident through initiatives like donating 1% of profits to Planned Parenthood and sex education programs. In 2023, Parade was acquired by Ariela & Associates, marking a new chapter in its growth.