Sustainable clothing by Mud Jeans
Shop for ethical and sustainable clothing from Mud Jeans in the United States
MUD Jeans, founded in 2012 by Bert van Son in the Netherlands, is a pioneering sustainable denim brand committed to circular fashion principles. They introduced the innovative "Lease A Jeans" model, allowing customers to rent jeans and return them for recycling or upcycling, thereby reducing waste and promoting reusability. The brand utilizes up to 40% post-consumer recycled cotton in its products, aiming to increase this percentage to 100% in the future. MUD Jeans has achieved carbon neutrality since 2016 and employs eco-friendly production techniques, such as laser technology and ozoning, to minimize environmental impact. Their dedication to sustainability and ethical practices has earned them recognition, including the Koning Willem I-prijs for sustainable entrepreneurship in 2022.