Vuori is a contemporary activewear brand founded in 2015 by Joe Kudla, inspired by the coastal California lifestyle that blends fitness, surf, sport, and art. The name "Vuori," meaning "mountain" in Finnish, reflects Kudla's passion for mountain climbing and symbolizes the brand's aspirations. The brand is committed to sustainability, aiming to have 80% of its textiles sourced sustainably by 2022, and has been Climate Neutral Certified for three consecutive years, offsetting all its carbon emissions. Vuori's unique approach lies in its dedication to creating versatile, high-quality performance apparel that seamlessly transitions from workouts to everyday life, embodying a lifestyle that encourages vibrant, healthy living.
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