Sustainable clothing by Blonde Gone Rogue

Blonde Gone Rogue is a London-based sustainable fashion brand founded in 2017 by Denitsa and Gergana, aiming to redefine the fashion industry with ethical and transparent practices. The brand specializes in creating stylish clothing for the dynamic urban woman, utilizing upcycled, recycled, and organic fabrics to minimize environmental impact. Production takes place in small, independent factories in Ruse, Bulgaria, ensuring fair labor practices and living wages for all workers. Their commitment to sustainability is evident through the use of eco-friendly materials like upcycled textiles, organic cotton, and Cupro fabric, and they actively promote transparency in their supply chain through initiatives like "The Blonde Chain." By focusing on high-quality, long-lasting designs, Blonde Gone Rogue offers fashion that is both responsible and fun, challenging the norms of fast fashion.