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Sustainable clothing by Colorful Standard

Shop for ethical and sustainable clothing from Colorful Standard in Europe

Colorful Standard is a Danish fashion brand founded in 2017, specializing in high-quality, timeless wardrobe essentials. The brand is renowned for its extensive palette of over 50 vibrant, garment-dyed colors, offering a range of basics such as t-shirts, sweatshirts, and knitwear. All products are ethically manufactured in Portugal, emphasizing transparency and responsible production practices. Committed to sustainability, Colorful Standard utilizes 100% organic cotton and pre-consumer recycled merino wool, and operates a no-season, no-sale model to combat overconsumption. The brand's mission is to "color the world responsibly," providing durable, timeless pieces that transcend trends and promote a more sustainable fashion industry.

Brand

Colorful Standard

2,395 pieces. Most cost between €24 and €120. The brand is based in Denmark. Main materials: organic cotton (72%), wool (19%), recycled synthetics (4%).

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