Sustainable clothing by Fleet London

Fleet London is a British clothing brand specializing in smart, casual shirts and well-cut boxer shorts, crafted from high-quality, supple cotton. Established in Soho, London, the brand's logo features the Atlantic salmon, symbolizing the resurgence of this species in the Thames after nearly two centuries. Fleet London is committed to sustainability, sourcing raw cotton from India through the Better Cotton Initiative and manufacturing garments in Portugal under fair working conditions. The brand also minimizes environmental impact by using recyclable packaging made from 76% recycled fibers and avoiding plastic materials.