Lovjoi is a German fashion brand founded in 2014 by Verena Benz, who previously owned an organic grocery store. The brand is dedicated to creating stylish, sustainable, and ethically produced clothing, aiming to revolutionize the fashion industry by combining style with responsibility. Lovjoi's product range includes women's outerwear, underwear, jeans, swimwear, and shoes, all made from eco-friendly materials such as organic cotton, Tencel, and recycled polyester. The brand emphasizes fair production practices, with most garments produced in its own facility in Dürmentingen, Germany, and other facilities in Portugal, Turkey, and Tunisia. Lovjoi also focuses on social responsibility by employing former refugees in its sewing department and assisting them with housing and bureaucratic challenges. The brand's commitment to sustainability is evident in its use of innovative materials like Br4®, made from plant-based polyamide, and its dedication to reducing its carbon footprint through short supply chains and CO₂-neutral shipping. Lovjoi's designs are timeless and versatile, combining minimalist aesthetics with feminine details, catering to women who celebrate their style while supporting a better world.
Lovjoi
Bikini Panty CALEPINA Recycled Print
Lovjoi
Bikini Top with Cup ABELIA Biobased Structure
Lovjoi
Bikini Slip Twist LAVATERA Biobased Structure
Lovjoi
Bikini Top Cross Back with Wires FORTUNEI Biobased Structure
Lovjoi
Bikini Top HELIOPORA Biobased Structure
Lovjoi
Bikini Slip Knotted HALESIA Recycled Print
Lovjoi
Bikini Slip High Cut DIRIMA Recycled Print
Lovjoi
Bikini Slip AZORELLA Biobased Structure
Lovjoi
Bikini Slip Twist LAVATERA Recycled Print
Lovjoi
Bikini Top Cross Back KAALA LAU Biobased Structure
Lovjoi
Bikini Panty CALEPINA Biobased Structure
Lovjoi
Bikini Slip AZORELLA Recycled Print
Lovjoi
Bikini Slip High Waist KALMIA Biobased Structure
Lovjoi
Bikini Slip High Waist KALMIA Recycled Print
Lovjoi
Bikini Top HELIOPORA Recycled Print
Lovjoi
Bikini Slip Ruffles AMANITA Biobased Structure
Lovjoi
Bikini Slip Knotted HALESIA Biobased Structure
Lovjoi
Bikini Top Knotted ACANEA Recycled Print
Lovjoi
Bikini Slip Ruffles AMANITA Recycled Print
Lovjoi
Bikini Top Front Closure LOBELIA Recycled Print
Lovjoi
Bikini Top Knotted ACANEA Biobased Structure
Lovjoi
Bikini Slip High Cut DIRIMA Biobased Structure
Lovjoi
Bikini Top with Cup ABELIA Recycled Print
Lovjoi
Bikini Top Cross Back with Wires FORTUNEI Recycled Print
Lovjoi
Bikini Top Cross Back KAALA LAU Recycled Print


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