Lovjoi is a German fashion brand founded in 2014 by Verena Benz, who previously owned an organic grocery store. The brand is dedicated to creating stylish, sustainable, and ethically produced clothing, aiming to revolutionize the fashion industry by combining style with responsibility. Lovjoi's product range includes women's outerwear, underwear, jeans, swimwear, and shoes, all made from eco-friendly materials such as organic cotton, Tencel, and recycled polyester. The brand emphasizes fair production practices, with most garments produced in its own facility in Dürmentingen, Germany, and other facilities in Portugal, Turkey, and Tunisia. Lovjoi also focuses on social responsibility by employing former refugees in its sewing department and assisting them with housing and bureaucratic challenges. The brand's commitment to sustainability is evident in its use of innovative materials like Br4®, made from plant-based polyamide, and its dedication to reducing its carbon footprint through short supply chains and CO₂-neutral shipping. Lovjoi's designs are timeless and versatile, combining minimalist aesthetics with feminine details, catering to women who celebrate their style while supporting a better world.
Lovjoi
Body GARDEN TIGER
Lovjoi
Jumpsuit STAINE HALFSLEEVE
Lovjoi
Hose SANDROSE black
Lovjoi
Jeans GREVIE
Lovjoi
Nachthemd MELIOT Black
Lovjoi
Maxi Kleid RAMARIA
Lovjoi
Bikini Panty CALEPINA Biobased Structure
Lovjoi
Bluse ALAIYA
Lovjoi
Panty YARROW Black
Lovjoi
Mini Kleid ABELONE
Lovjoi
Bluse MANTARI Moire
Lovjoi
ANNILIE Shorts
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T-shirt MEXINE
Lovjoi
Hose HEDIE
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Jumpsuit JOZEPHINE
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Pullover KYLINDRA
Lovjoi
Jumpsuit QUENDOLINE
Lovjoi
Slip HERB PARIS Black
Lovjoi
Jumpsuit STAINE
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Shorts BRELLAY Black
Lovjoi
Rock SPINELL
Lovjoi
Jeans PAULEENA
Lovjoi
Cardigan LEYLAH
Lovjoi
Body GARDEN TIGER Black
Lovjoi
T-Shirt LOVJOI Logo
Lovjoi
Panty PENNYROYAL
Lovjoi
Bikini Slip Twist LAVATERA Biobased Structure
Lovjoi
Hose JEANNI
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Still-Bralette NEPETA
Lovjoi
Rock TRAFARIA Black
Lovjoi
Panty GRANDIFLORA
Lovjoi
Kleid EMYLIA
Lovjoi
Jumpsuit ORQUIDEA Chili
Lovjoi
Slip ACHILLEA
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Maxi Kleid TAPAJO
Lovjoi
ANNEYLA blouse
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SANDROSE trousers
Lovjoi
Bluse MOHNAH
Lovjoi
Hose VISKLA Black
Lovjoi
Top MELISANDRINE
Lovjoi
Cycling Shorts AENIS
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Langarmshirt ZEDKIN
Lovjoi
Jeansrock CELANDINE
Lovjoi
Jumpsuit STAINE
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ANOUKA dress
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Cycling Shorts AENIS
Lovjoi
Bikini Slip Ruffles AMANITA Biobased Structure
Lovjoi
Bikini Slip Knotted HALESIA Biobased Structure


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