Lovjoi is a German fashion brand founded in 2014 by Verena Benz, who previously owned an organic grocery store. The brand is dedicated to creating stylish, sustainable, and ethically produced clothing, aiming to revolutionize the fashion industry by combining style with responsibility. Lovjoi's product range includes women's outerwear, underwear, jeans, swimwear, and shoes, all made from eco-friendly materials such as organic cotton, Tencel, and recycled polyester. The brand emphasizes fair production practices, with most garments produced in its own facility in Dürmentingen, Germany, and other facilities in Portugal, Turkey, and Tunisia. Lovjoi also focuses on social responsibility by employing former refugees in its sewing department and assisting them with housing and bureaucratic challenges. The brand's commitment to sustainability is evident in its use of innovative materials like Br4®, made from plant-based polyamide, and its dedication to reducing its carbon footprint through short supply chains and CO₂-neutral shipping. Lovjoi's designs are timeless and versatile, combining minimalist aesthetics with feminine details, catering to women who celebrate their style while supporting a better world.
Lovjoi
Jeansrock CELANDINE
Lovjoi
Bluse MANTARI Moire
Lovjoi
BH MAIDENHAIR
Lovjoi
Swimsuit Asymmetrical Hibisco Biobased Structure
Lovjoi
Bikini Slip Twist LAVATERA Biobased Structure
Lovjoi
Curve Style BH SPEEDWELL Black
Lovjoi
Top PALMAE
Lovjoi
Jumpsuit STAINE HALFSLEEVE
Lovjoi
Bikini Top Cross Back with Wires FORTUNEI Biobased Structure
Lovjoi
Kleid BEAUVOIRE
Lovjoi
Jeans GREVIE
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Jumpsuit ORQUIDEA Black
Lovjoi
Cycling Shorts AENIS
Lovjoi
Maxi Kleid RAMARIA
Lovjoi
Langarmshirt ARACEA
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Still-BH OVINA
Lovjoi
Rock TRAFARIA Black
Lovjoi
Rock LEONNE
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Body POSIDONI
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Bikini Top Knotted ACANEA Recycled Print
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Pullover KYLINDRA
Lovjoi
Jumpsuit QUENDOLINE
Lovjoi
Kleid MELISSAR
Lovjoi
Daybra HOLLYFERN Black
Lovjoi
Bikini Slip Ruffles AMANITA Recycled Print
Lovjoi
Mom Jeans CARPINE Used Black
Lovjoi
Kleid PACAJA
Lovjoi
Skinny Jeans LEPIOTA Used Black
Lovjoi
Jumpsuit STAINE
Lovjoi
Jumpsuit QUENDOLINE
Lovjoi
Pullover HÖJA
Lovjoi
Panty PILOSELLA
Lovjoi
Bluse ALAIYA
Lovjoi
Culottes NURAIAH
Lovjoi
Bikini Top Knotted ACANEA Biobased Structure
Lovjoi
Panty GRANDIFLORA
Lovjoi
Tanga WILD MADDER Black
Lovjoi
BH FEATHERMOSS
Lovjoi
Top CEYLON OPAL
Lovjoi
ANNILIE Shorts
Lovjoi
Jumpsuit LAVRADIO Black
Lovjoi
Jumpsuit STAINE
Lovjoi
Bluse CAYSSIE
Lovjoi
Top FLABELA
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Bralette DIASCIA
Lovjoi
Jeans MEDLAR
Lovjoi
Cardigan LEYLAH
Lovjoi
Daybra HOLLYFERN


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