Lovjoi is a German fashion brand founded in 2014 by Verena Benz, who previously owned an organic grocery store. The brand is dedicated to creating stylish, sustainable, and ethically produced clothing, aiming to revolutionize the fashion industry by combining style with responsibility. Lovjoi's product range includes women's outerwear, underwear, jeans, swimwear, and shoes, all made from eco-friendly materials such as organic cotton, Tencel, and recycled polyester. The brand emphasizes fair production practices, with most garments produced in its own facility in Dürmentingen, Germany, and other facilities in Portugal, Turkey, and Tunisia. Lovjoi also focuses on social responsibility by employing former refugees in its sewing department and assisting them with housing and bureaucratic challenges. The brand's commitment to sustainability is evident in its use of innovative materials like Br4®, made from plant-based polyamide, and its dedication to reducing its carbon footprint through short supply chains and CO₂-neutral shipping. Lovjoi's designs are timeless and versatile, combining minimalist aesthetics with feminine details, catering to women who celebrate their style while supporting a better world.
Lovjoi
Bralette STIPA
Lovjoi
Top CHEMILLA
Lovjoi
Jumpsuit STAINE
Lovjoi
Badeanzug Asymmetrical HIBISCO Recycled Print
Lovjoi
T-shirt MEXINE
Lovjoi
Culotte TAVIRA Black
Lovjoi
Blouse LILLMOR
Lovjoi
Top SCIARRA
Lovjoi
Kleid EMYLIA
Lovjoi
Jumpsuit ORQUIDEA Chili
Lovjoi
Slip ACHILLEA
Lovjoi
Panty PENNYROYAL Black
Lovjoi
BH FEATHERMOSS Black
Lovjoi
Slip EYEBRIGHT Black
Lovjoi
Panty GRANDIFLORA
Lovjoi
Cardigan LEYLAH
Lovjoi
Slip BABIANA
Lovjoi
Kleid AMINEA
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Culottes NURAIAH
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Kleid PACAJA
Lovjoi
Skinny Jeans LEPIOTA Used Black
Lovjoi
Jumpsuit ORQUIDEA Black
Lovjoi
Cardigan LEYLAH
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Culotte JOALINE
Lovjoi
Bluse ALAIYA
Lovjoi
Bralette STIPA
Lovjoi
Top PALMAE
Lovjoi
Jumpsuit STAINE HALFSLEEVE
Lovjoi
Slip WHORLFLOWER Black
Lovjoi
Daybra HOLLYFERN
Lovjoi
Bikini Top HELIOPORA Biobased Structure
Lovjoi
BH FEATHERMOSS
Lovjoi
Jeansrock CELANDINE
Lovjoi
Bluse SILURI MOIRE
Lovjoi
BH WINDFLOWER Black
Lovjoi
BH SILVER LACE WINE
Lovjoi
Top FLABELA
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Jumpsuit STAINE
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T-Shirt ARNELIA
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Hose SANDROSE
Lovjoi
ANNILIE Shorts
Lovjoi
Jumpsuit STAINE HALFSLEEVE
Lovjoi
Top RONNIA
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SANDROSE trousers
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Still-BH MELICA
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Kleid ELANIE
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ANNEYLA blouse
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BH MAIDENHAIR Black


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