Lovjoi is a German fashion brand founded in 2014 by Verena Benz, who previously owned an organic grocery store. The brand is dedicated to creating stylish, sustainable, and ethically produced clothing, aiming to revolutionize the fashion industry by combining style with responsibility. Lovjoi's product range includes women's outerwear, underwear, jeans, swimwear, and shoes, all made from eco-friendly materials such as organic cotton, Tencel, and recycled polyester. The brand emphasizes fair production practices, with most garments produced in its own facility in Dürmentingen, Germany, and other facilities in Portugal, Turkey, and Tunisia. Lovjoi also focuses on social responsibility by employing former refugees in its sewing department and assisting them with housing and bureaucratic challenges. The brand's commitment to sustainability is evident in its use of innovative materials like Br4®, made from plant-based polyamide, and its dedication to reducing its carbon footprint through short supply chains and CO₂-neutral shipping. Lovjoi's designs are timeless and versatile, combining minimalist aesthetics with feminine details, catering to women who celebrate their style while supporting a better world.
Lovjoi
Maxi Kleid TAPAJO
Lovjoi
Bikini Slip High Cut DIRIMA Biobased Structure
Lovjoi
Badeanzug JUBAEA Recycled Print
Lovjoi
BH SILVER LACE WINE Black
Lovjoi
Top SCIARRA
Lovjoi
Panty PENNYROYAL
Lovjoi
Still-BH MELICA
Lovjoi
SANDROSE trousers
Lovjoi
BH VOODOO LILY Black
Lovjoi
Bikini Slip Knotted HALESIA Recycled Print
Lovjoi
T-shirt MEXINE
Lovjoi
Rock Scorpion Senna
Lovjoi
Jeans PAULEENA
Lovjoi
Bikini Panty CALEPINA Biobased Structure
Lovjoi
Shorts BRELLAY Black
Lovjoi
BH WINDFLOWER
Lovjoi
Slip EYEBRIGHT Black
Lovjoi
Pullover THELISA
Lovjoi
Bikini Slip AZORELLA Biobased Structure
Lovjoi
Panty FLOWERING FERN Black
Lovjoi
Cycling Shorts AENIS
Lovjoi
Jumpsuit JOZEPHINE
Lovjoi
Kleid RITIANA
Lovjoi
BH SILVER LACE WINE
Lovjoi
Culotte TAVIRA Black
Lovjoi
Bluse MALALI
Lovjoi
Body SALMONA
Lovjoi
Top CHEMILLA
Lovjoi
Hose JEANNI
Lovjoi
Straight Jeans MEDLAR Black Overdyed
Lovjoi
Kleid AMINEA
Lovjoi
Sweatshirt Malvine
Lovjoi
Bikini Slip AZORELLA Recycled Print
Lovjoi
Hose SANDROSE
Lovjoi
Daybra HOLLYFERN
Lovjoi
Jeans MEDLAR
Lovjoi
Bralette DIASCIA
Lovjoi
Jumpsuit STAINE
Lovjoi
Jumpsuit LAVRADIO Black
Lovjoi
Panty GRANDIFLORA
Lovjoi
Kleid PACAJA
Lovjoi
Skinny Jeans LEPIOTA Used Black
Lovjoi
Daybra HOLLYFERN Black
Lovjoi
Kleid MELISSAR
Lovjoi
Rock TRAFARIA Black
Lovjoi
Maxi Kleid RAMARIA
Lovjoi
Curve Style BH SPEEDWELL Black
Lovjoi
Bikini Slip Twist LAVATERA Biobased Structure


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