Lovjoi is a German fashion brand founded in 2014 by Verena Benz, who previously owned an organic grocery store. The brand is dedicated to creating stylish, sustainable, and ethically produced clothing, aiming to revolutionize the fashion industry by combining style with responsibility. Lovjoi's product range includes women's outerwear, underwear, jeans, swimwear, and shoes, all made from eco-friendly materials such as organic cotton, Tencel, and recycled polyester. The brand emphasizes fair production practices, with most garments produced in its own facility in Dürmentingen, Germany, and other facilities in Portugal, Turkey, and Tunisia. Lovjoi also focuses on social responsibility by employing former refugees in its sewing department and assisting them with housing and bureaucratic challenges. The brand's commitment to sustainability is evident in its use of innovative materials like Br4®, made from plant-based polyamide, and its dedication to reducing its carbon footprint through short supply chains and CO₂-neutral shipping. Lovjoi's designs are timeless and versatile, combining minimalist aesthetics with feminine details, catering to women who celebrate their style while supporting a better world.
Lovjoi
Daybra STAR MOSS Black
Lovjoi
Blouse LILLMOR
Lovjoi
Bluse MANTARI Moire
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Culotte TAVIRA Black
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Blouson Jacke BOCA
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Blouson Jacke BOCA
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Top CEYLON OPAL
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Still-Top SAGINA
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Jumpsuit LAVRADIO Black
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Top CHEMILLA
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Rock TRAFARIA Black
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BH VOODOO LILY Black
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Daybra HOLLYFERN
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Slip WHORLFLOWER
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SANDROSE trousers
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Kleid AMINEA
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Culotte JOALINE
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Top CHEMILLA
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Bikini Top Knotted ACANEA Biobased Structure
Lovjoi
Panty GRANDIFLORA
Lovjoi
Jumpsuit STAINE
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Top PALMAE
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Jumpsuit STAINE HALFSLEEVE
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Body GARDEN TIGER
Lovjoi
Jeans GREVIE
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T-shirt MEXINE
Lovjoi
Top ELDER Black
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Jumpsuit JOZEPHINE
Lovjoi
Top FLABELA
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Maxi Kleid RAMARIA
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Pullover KYLINDRA
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Jumpsuit QUENDOLINE
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Badeanzug JUBAEA Biobased Structure
Lovjoi
Bikini Top Cross Back KAALA LAU Biobased Structure
Lovjoi
Shorts BRELLAY Black
Lovjoi
Jumpsuit STAINE HALFSEEVE
Lovjoi
Still-BH MELICA
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Top NINIVA
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T-Shirt LOVJOI Logo
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Kleid FRIEDI
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Bikini Slip High Waist KALMIA Recycled Print
Lovjoi
Badeanzug Knotted BELADONA Biobased Structure
Lovjoi
Bluse MALALI
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Culotte TAVIRA
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Bikini Slip AZORELLA Biobased Structure
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Shorts GRAENNA
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Slip BABIANA
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Bikini Panty CALEPINA Biobased Structure


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