Lovjoi is a German fashion brand founded in 2014 by Verena Benz, who previously owned an organic grocery store. The brand is dedicated to creating stylish, sustainable, and ethically produced clothing, aiming to revolutionize the fashion industry by combining style with responsibility. Lovjoi's product range includes women's outerwear, underwear, jeans, swimwear, and shoes, all made from eco-friendly materials such as organic cotton, Tencel, and recycled polyester. The brand emphasizes fair production practices, with most garments produced in its own facility in Dürmentingen, Germany, and other facilities in Portugal, Turkey, and Tunisia. Lovjoi also focuses on social responsibility by employing former refugees in its sewing department and assisting them with housing and bureaucratic challenges. The brand's commitment to sustainability is evident in its use of innovative materials like Br4®, made from plant-based polyamide, and its dedication to reducing its carbon footprint through short supply chains and CO₂-neutral shipping. Lovjoi's designs are timeless and versatile, combining minimalist aesthetics with feminine details, catering to women who celebrate their style while supporting a better world.
Lovjoi
Bikini Top Front Closure LOBELIA Biobased Structure
Lovjoi
BH WINDFLOWER
Lovjoi
BH MAIDENHAIR
Lovjoi
Swimsuit Asymmetrical Hibisco Biobased Structure
Lovjoi
Bikini Panty CALEPINA Recycled Print
Lovjoi
Hose SANDROSE
Lovjoi
Jeansshorts FRITTILARY
Lovjoi
Still-BH MELICA
Lovjoi
Blouson Jacke BOCA
Lovjoi
Blouson Jacke BOCA
Lovjoi
Sweater Elondra
Lovjoi
BH SILVER LACE WINE
Lovjoi
Bluse CAYSSIE
Lovjoi
BH EVENING PRIMROSE Black
Lovjoi
Mom Jeans CARPINE Used Black
Lovjoi
Langarmshirt ZEDKIN
Lovjoi
Badeanzug JUBAEA Recycled Print
Lovjoi
Maxi Kleid RAMARIA
Lovjoi
Kleid MELISSAR
Lovjoi
Cardigan ANTOINETT
Lovjoi
Kleid PACAJA
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Skinny Jeans LEPIOTA Used Black
Lovjoi
Mom Jeans CARPINE Blue Denim
Lovjoi
Jeansrock CELANDINE
Lovjoi
Dress FJELA
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T-Shirt MEXINE
Lovjoi
Bluse MARILIN
Lovjoi
Top RONNIA
Lovjoi
Bluse ALAIYA
Lovjoi
Kleid BEAUVOIRE
Lovjoi
Panty GRANDIFLORA
Lovjoi
Hose TAVIRA
Lovjoi
Panty YARROW Black
Lovjoi
Bralette STIPA
Lovjoi
Bikini Slip Knotted HALESIA Recycled Print
Lovjoi
Culotte TAVIRA Black
Lovjoi
Top CEYLON OPAL
Lovjoi
Panty PENNYROYAL
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BH EVENING PRIMROSE
Lovjoi
Slip WHORLFLOWER
Lovjoi
Curve Style BH SPEEDWELL Black
Lovjoi
Kleid ELANIE
Lovjoi
Culotte TAVIRA
Lovjoi
Bikini Slip High Cut DIRIMA Recycled Print
Lovjoi
Cycling Shorts AENIS
Lovjoi
Top FLABELA
Lovjoi
Bluse MOHNAH
Lovjoi
Pullover ALEIKA


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