Lovjoi is a German fashion brand founded in 2014 by Verena Benz, who previously owned an organic grocery store. The brand is dedicated to creating stylish, sustainable, and ethically produced clothing, aiming to revolutionize the fashion industry by combining style with responsibility. Lovjoi's product range includes women's outerwear, underwear, jeans, swimwear, and shoes, all made from eco-friendly materials such as organic cotton, Tencel, and recycled polyester. The brand emphasizes fair production practices, with most garments produced in its own facility in Dürmentingen, Germany, and other facilities in Portugal, Turkey, and Tunisia. Lovjoi also focuses on social responsibility by employing former refugees in its sewing department and assisting them with housing and bureaucratic challenges. The brand's commitment to sustainability is evident in its use of innovative materials like Br4®, made from plant-based polyamide, and its dedication to reducing its carbon footprint through short supply chains and CO₂-neutral shipping. Lovjoi's designs are timeless and versatile, combining minimalist aesthetics with feminine details, catering to women who celebrate their style while supporting a better world.
Lovjoi
Badeanzug JUBAEA Biobased Structure
Lovjoi
BH SILVER LACE WINE
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BH FEATHERMOSS
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Dress FJELA
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Top PALMAE
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Slip LADIES NIGHTCAP Black
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Badeanzug Knotted BELADONA Recycled Print
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Kleid ODON
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Jumpsuit ORQUIDEA Black
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Bluse MALALI
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Culotte TAVIRA
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Langarmshirt ZEDKIN
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Dress SORAIDA
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Rock SPINELL
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Slip EYEBRIGHT Black
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Bikini Top with Cup ABELIA Biobased Structure
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Bikini Slip Ruffles AMANITA Recycled Print
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Still-BH MELICA
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Kleid DAISY Black
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Hose SANDROSE
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Jeans GREVIE
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Jumpsuit STAINE
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Bikini Top Knotted ACANEA Biobased Structure
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BH WINDFLOWER Black
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Bluse MOHNAH
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Hose HEDIE
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BH SILVER LACE WINE Black
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BH EVENING PRIMROSE Black
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Badeanzug Knotted BELADONA Biobased Structure
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Kleid BEAUVOIRE
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Body SALMONA
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Cardigan LEYLAH
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Bluse MANTARI Moire
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Bikini Top Knotted ACANEA Recycled Print
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Sweater MELINDIS
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Panty FLOWERING FERN
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Maxi Kleid RAMARIA
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Blouse LILLMOR
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Top SCIARRA
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Bikini Slip High Cut DIRIMA Recycled Print
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Top CHEMILLA
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BH VOODOO LILY Black
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Panty PENNYROYAL
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Hose VISKLA Black
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Body GARDEN TIGER Black
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Jumpsuit STAINE HALFSEEVE
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T-Shirt LILLIT
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Bikini Slip Ruffles AMANITA Biobased Structure


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