- Accessories
- Footwear
- Tops & T-shirts
- Skirts & Dresses
-
Sweaters & Hoodies
-
-
Underwear & Socks
-
-
- Women's Sustainable Bras
- Women's Sustainable Sports Bras
- Women's Sustainable Panties
- Women's Sustainable Thongs
- Women's Sustainable Lingerie
- Women's Organic Cotton Bras
- Women's Organic Cotton Panties
- Women's Organic Cotton Thongs
- Women's Sustainable Bamboo Underwear
- Women's Lyocell/Tencel Underwear
- Women's Hemp Underwear
-
- Shirts
- Swimwear
- Bottoms
- Pyjamas
Lovjoi is a German fashion brand founded in 2014 by Verena Benz, who previously owned an organic grocery store. The brand is dedicated to creating stylish, sustainable, and ethically produced clothing, aiming to revolutionize the fashion industry by combining style with responsibility. Lovjoi's product range includes women's outerwear, underwear, jeans, swimwear, and shoes, all made from eco-friendly materials such as organic cotton, Tencel, and recycled polyester. The brand emphasizes fair production practices, with most garments produced in its own facility in Dürmentingen, Germany, and other facilities in Portugal, Turkey, and Tunisia. Lovjoi also focuses on social responsibility by employing former refugees in its sewing department and assisting them with housing and bureaucratic challenges. The brand's commitment to sustainability is evident in its use of innovative materials like Br4®, made from plant-based polyamide, and its dedication to reducing its carbon footprint through short supply chains and CO₂-neutral shipping. Lovjoi's designs are timeless and versatile, combining minimalist aesthetics with feminine details, catering to women who celebrate their style while supporting a better world.
Lovjoi
BH WINDFLOWER
Lovjoi
Bikini Top with Cup ABELIA Biobased Structure
Lovjoi
BH EVENING PRIMROSE Black
Lovjoi
Mini Kleid ABELONE
Lovjoi
Langarmshirt ZEDKIN
Lovjoi
T-Shirt MEXINE
Lovjoi
Top GAGAT
Lovjoi
BH MAIDENHAIR Black
Lovjoi
Jumpsuit ORQUIDEA Black
Lovjoi
Curve Style BH SPEEDWELL Black
Lovjoi
Bikini Slip High Cut DIRIMA Recycled Print
Lovjoi
Bluse MOHNAH
Lovjoi
Kleid ODON
Lovjoi
Jumpsuit STAINE Black
Lovjoi
Jumpsuit QUENDOLINE
Lovjoi
Kleid FRIEDI
Lovjoi
Spitzenrock TARU
Lovjoi
Bikini Top with Cup ABELIA Recycled Print
Lovjoi
T-Shirt LILLIT
Lovjoi
Slip HERB PARIS Black
Lovjoi
Bikini Top Knotted ACANEA Biobased Structure
Lovjoi
Bikini Top Cross Back with Wires FORTUNEI Recycled Print
Lovjoi
Tanga LUMINOUS MOSS Black
Lovjoi
Dress ELOUISE
Lovjoi
Jumpsuit STAINE HALFSEEVE
Lovjoi
Dress ADEENA
Lovjoi
Jumpsuit STAINE
Lovjoi
Kleid AMINEA
Lovjoi
Still-BH OVINA
Lovjoi
Body GARDEN TIGER Black
Lovjoi
Daybra STAR MOSS Black
Lovjoi
Sweater MELINDIS
Lovjoi
Jeans GREVIE
Lovjoi
Bikini Slip Twist LAVATERA Biobased Structure
Lovjoi
Top CHEMILLA
Lovjoi
Blouson BOCA
Lovjoi
Bralette STIPA
Lovjoi
Daybra HOLLYFERN Black
Lovjoi
Langarmshirt ARACEA
Lovjoi
Stehkragen Shirt DIMAYA
Lovjoi
Bikini Top Front Closure LOBELIA Recycled Print
Lovjoi
Still-Top SAGINA
Lovjoi
Maxi Kleid TAPAJO
Lovjoi
Pullover YSABELA
Lovjoi
Still-BH MELICA
Lovjoi
BH SILVER LACE WINE
Lovjoi
BH FEATHERMOSS Black
Lovjoi
Badeanzug JUBAEA Recycled Print
Be the first to know when Europe's top ethical brands are on sale, sign up to our newsletter here