Lovjoi is a German fashion brand founded in 2014 by Verena Benz, who previously owned an organic grocery store. The brand is dedicated to creating stylish, sustainable, and ethically produced clothing, aiming to revolutionize the fashion industry by combining style with responsibility. Lovjoi's product range includes women's outerwear, underwear, jeans, swimwear, and shoes, all made from eco-friendly materials such as organic cotton, Tencel, and recycled polyester. The brand emphasizes fair production practices, with most garments produced in its own facility in Dürmentingen, Germany, and other facilities in Portugal, Turkey, and Tunisia. Lovjoi also focuses on social responsibility by employing former refugees in its sewing department and assisting them with housing and bureaucratic challenges. The brand's commitment to sustainability is evident in its use of innovative materials like Br4®, made from plant-based polyamide, and its dedication to reducing its carbon footprint through short supply chains and CO₂-neutral shipping. Lovjoi's designs are timeless and versatile, combining minimalist aesthetics with feminine details, catering to women who celebrate their style while supporting a better world.
Lovjoi
BH WINDFLOWER Black
Lovjoi
Kleid EMYLIA
Lovjoi
Jumpsuit ORQUIDEA Chili
Lovjoi
Slip ACHILLEA
Lovjoi
Slip WHORLFLOWER Black
Lovjoi
Maxi Kleid TAPAJO
Lovjoi
Pullover YSABELA
Lovjoi
Bikini Slip High Waist KALMIA Biobased Structure
Lovjoi
Badeanzug Asymmetrical HIBISCO Recycled Print
Lovjoi
Culotte TAVIRA
Lovjoi
Daybra STAR MOSS Black
Lovjoi
Bikini Slip High Waist KALMIA Recycled Print
Lovjoi
Blouson BOCA
Lovjoi
Top CHEMILLA
Lovjoi
Bikini Top HELIOPORA Recycled Print
Lovjoi
Body SALMONA
Lovjoi
BH MAIDENHAIR
Lovjoi
Swimsuit Asymmetrical Hibisco Biobased Structure
Lovjoi
Nachthemd MELIOT Black
Lovjoi
Stehkragen Shirt DIMAYA
Lovjoi
Bluse MALALI
Lovjoi
BH SILVER LACE WINE
Lovjoi
Tanga LUMINOUS MOSS
Lovjoi
Kleid BEAUVOIRE
Lovjoi
Bikini Slip Ruffles AMANITA Biobased Structure
Lovjoi
Bikini Slip Knotted HALESIA Biobased Structure
Lovjoi
Shorts FELIPPA
Lovjoi
Jeans GREVIE
Lovjoi
Blazer JILLI
Lovjoi
Wide Cropped Jeans BARLERIA Black Overdyed
Lovjoi
Jumpsuit ORQUIDEA Black
Lovjoi
Top FLABELA
Lovjoi
Bluse MOHNAH
Lovjoi
Straight Jeans MEDLAR Middark
Lovjoi
Shorts BRELLAY Black
Lovjoi
Langarmshirt ARACEA
Lovjoi
Jeansshorts FRITTILARY
Lovjoi
Rock TRAFARIA Black
Lovjoi
Body POSIDONI
Lovjoi
Pullover THELISA
Lovjoi
BH LADY FERN Black
Lovjoi
Bikini Top Knotted ACANEA Recycled Print
Lovjoi
Kleid MELISSAR
Lovjoi
Badeanzug JUBAEA Biobased Structure
Lovjoi
Still-Bralette NEPETA
Lovjoi
Bikini Slip Ruffles AMANITA Recycled Print
Lovjoi
Top CEYLON OPAL
Lovjoi
Jumpsuit QUENDOLINE


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