Lovjoi is a German fashion brand founded in 2014 by Verena Benz, who previously owned an organic grocery store. The brand is dedicated to creating stylish, sustainable, and ethically produced clothing, aiming to revolutionize the fashion industry by combining style with responsibility. Lovjoi's product range includes women's outerwear, underwear, jeans, swimwear, and shoes, all made from eco-friendly materials such as organic cotton, Tencel, and recycled polyester. The brand emphasizes fair production practices, with most garments produced in its own facility in Dürmentingen, Germany, and other facilities in Portugal, Turkey, and Tunisia. Lovjoi also focuses on social responsibility by employing former refugees in its sewing department and assisting them with housing and bureaucratic challenges. The brand's commitment to sustainability is evident in its use of innovative materials like Br4®, made from plant-based polyamide, and its dedication to reducing its carbon footprint through short supply chains and CO₂-neutral shipping. Lovjoi's designs are timeless and versatile, combining minimalist aesthetics with feminine details, catering to women who celebrate their style while supporting a better world.
Lovjoi
Culotte TAVIRA Black
Lovjoi
Bralette STIPA
Lovjoi
Top PALMAE
Lovjoi
Top FLABELA
Lovjoi
Body GARDEN TIGER
Lovjoi
Long sleeve shirt JUNE
Lovjoi
Sweatshirt Malvine
Lovjoi
Bikini Slip AZORELLA Recycled Print
Lovjoi
Top TENELLA
Lovjoi
Jumpsuit QUENDOLINE
Lovjoi
Bluse MARILIN
Lovjoi
Top RONNIA
Lovjoi
Pullover THELISA
Lovjoi
Jumpsuit STAINE HALFSLEEVE
Lovjoi
Mini Kleid ABELONE
Lovjoi
Badeanzug JUBAEA Recycled Print
Lovjoi
Bikini Top HELIOPORA Recycled Print
Lovjoi
Maxi Kleid TAPAJO
Lovjoi
Kleid ELANIE
Lovjoi
Wide Cropped Jeans BARLERIA Black Overdyed
Lovjoi
Slip HERB PARIS Black
Lovjoi
Sweater Elondra
Lovjoi
Straight Jeans MEDLAR Middark
Lovjoi
Pullover ALEIKA
Lovjoi
Rock LEONNE
Lovjoi
Still-Top SAGINA
Lovjoi
Bikini Slip Twist LAVATERA Recycled Print
Lovjoi
Daybra STAR MOSS Black
Lovjoi
Panty GRANDIFLORA
Lovjoi
Dress ADEENA
Lovjoi
Jumpsuit STAINE Black
Lovjoi
Culotte TAVIRA
Lovjoi
Bikini Panty CALEPINA Biobased Structure
Lovjoi
Shorts CABANAA
Lovjoi
Daybra HOLLYFERN
Lovjoi
Culotte TAVIRA
Lovjoi
Bikini Top Front Closure LOBELIA Recycled Print
Lovjoi
Hose JEANNI
Lovjoi
Bikini Top Cross Back KAALA LAU Recycled Print
Lovjoi
Bralette STIPA
Lovjoi
Bluse CAYSSIE
Lovjoi
Blouson BOCA
Lovjoi
Still-BH OVINA
Lovjoi
Bluse ALAIYA
Lovjoi
Top CEYLON OPAL
Lovjoi
Dress ELOUISE
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BH EVENING PRIMROSE
Lovjoi
Jeansshorts FRITTILARY


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