Lovjoi is a German fashion brand founded in 2014 by Verena Benz, who previously owned an organic grocery store. The brand is dedicated to creating stylish, sustainable, and ethically produced clothing, aiming to revolutionize the fashion industry by combining style with responsibility. Lovjoi's product range includes women's outerwear, underwear, jeans, swimwear, and shoes, all made from eco-friendly materials such as organic cotton, Tencel, and recycled polyester. The brand emphasizes fair production practices, with most garments produced in its own facility in Dürmentingen, Germany, and other facilities in Portugal, Turkey, and Tunisia. Lovjoi also focuses on social responsibility by employing former refugees in its sewing department and assisting them with housing and bureaucratic challenges. The brand's commitment to sustainability is evident in its use of innovative materials like Br4®, made from plant-based polyamide, and its dedication to reducing its carbon footprint through short supply chains and CO₂-neutral shipping. Lovjoi's designs are timeless and versatile, combining minimalist aesthetics with feminine details, catering to women who celebrate their style while supporting a better world.
Lovjoi
Bikini Top Knotted ACANEA Recycled Print
Lovjoi
Body GARDEN TIGER Black
Lovjoi
Bikini Top Front Closure LOBELIA Biobased Structure
Lovjoi
Hose SANDROSE
Lovjoi
Blouson Jacke BOCA
Lovjoi
Blouson Jacke BOCA
Lovjoi
Maxi Kleid RAMARIA
Lovjoi
Pullover ALEIKA
Lovjoi
Hose JEANNI
Lovjoi
Body POSIDONI
Lovjoi
Pullover THELISA
Lovjoi
Top PALMAE
Lovjoi
Wide Cropped Jeans BARLERIA Black Overdyed
Lovjoi
Curve Style BH CLOVER Black
Lovjoi
Nachthemd MELIOT Black
Lovjoi
Cycling Shorts AENIS
Lovjoi
T-Shirt LOVJOI Logo
Lovjoi
Leggings PLANERI
Lovjoi
Culotte TAVIRA
Lovjoi
Bikini Panty CALEPINA Recycled Print
Lovjoi
Mom Jeans CARPINE Used Black
Lovjoi
Bluse MARILIN
Lovjoi
Top RONNIA
Lovjoi
Panty YARROW Black
Lovjoi
Bikini Slip Knotted HALESIA Recycled Print
Lovjoi
Cycling Shorts AENIS
Lovjoi
Kleid DAISY Black
Lovjoi
Rock TRAFARIA Black
Lovjoi
Jumpsuit STAINE HALFSEEVE
Lovjoi
Blazer JILLI
Lovjoi
Bikini Slip High Waist KALMIA Biobased Structure
Lovjoi
Bikini Top Cross Back with Wires FORTUNEI Recycled Print
Lovjoi
Top CEYLON OPAL
Lovjoi
Slip BABIANA
Lovjoi
Jumpsuit STAINE HALFSLEEVE
Lovjoi
Straight Jeans MEDLAR Black Overdyed
Lovjoi
Kleid EMYLIA
Lovjoi
Jumpsuit ORQUIDEA Chili
Lovjoi
Slip ACHILLEA
Lovjoi
Panty FLOWERING FERN
Lovjoi
T-Shirt LILLIT
Lovjoi
Badeanzug JUBAEA Recycled Print
Lovjoi
Bluse MOHNAH
Lovjoi
Daybra STAR MOSS Black
Lovjoi
Midi Kleid SOLLIA
Lovjoi
Slip EYEBRIGHT Black
Lovjoi
Body SALMONA
Lovjoi
Badeanzug JUBAEA Biobased Structure


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