Lovjoi is a German fashion brand founded in 2014 by Verena Benz, who previously owned an organic grocery store. The brand is dedicated to creating stylish, sustainable, and ethically produced clothing, aiming to revolutionize the fashion industry by combining style with responsibility. Lovjoi's product range includes women's outerwear, underwear, jeans, swimwear, and shoes, all made from eco-friendly materials such as organic cotton, Tencel, and recycled polyester. The brand emphasizes fair production practices, with most garments produced in its own facility in Dürmentingen, Germany, and other facilities in Portugal, Turkey, and Tunisia. Lovjoi also focuses on social responsibility by employing former refugees in its sewing department and assisting them with housing and bureaucratic challenges. The brand's commitment to sustainability is evident in its use of innovative materials like Br4®, made from plant-based polyamide, and its dedication to reducing its carbon footprint through short supply chains and CO₂-neutral shipping. Lovjoi's designs are timeless and versatile, combining minimalist aesthetics with feminine details, catering to women who celebrate their style while supporting a better world.
Lovjoi
Still-Bralette NEPETA
Lovjoi
Jeansrock CELANDINE
Lovjoi
Slip BABIANA
Lovjoi
Jumpsuit STAINE HALFSLEEVE
Lovjoi
Top RONNIA
Lovjoi
Straight Jeans MEDLAR Black Overdyed
Lovjoi
Body GARDEN TIGER
Lovjoi
Bikini Top Knotted ACANEA Recycled Print
Lovjoi
Bikini Top Cross Back KAALA LAU Recycled Print
Lovjoi
Jumpsuit STAINE
Lovjoi
BH WINDFLOWER
Lovjoi
BH EVENING PRIMROSE Black
Lovjoi
Bluse MOHNAH
Lovjoi
Jumpsuit STAINE Black
Lovjoi
Tanga LUMINOUS MOSS Black
Lovjoi
Jumpsuit STAINE
Lovjoi
Daybra STAR MOSS Black
Lovjoi
Langarmshirt ARACEA
Lovjoi
Still-Top SAGINA
Lovjoi
Slip EYEBRIGHT Black
Lovjoi
Tanga WILD MADDER Black
Lovjoi
Panty WILD THYME Black
Lovjoi
Slip LADIES NIGHTCAP
Lovjoi
Cycling Shorts AENIS
Lovjoi
Bikini Slip Ruffles AMANITA Biobased Structure
Lovjoi
Bikini Slip Knotted HALESIA Biobased Structure
Lovjoi
Kleid AUDREYANA
Lovjoi
Bikini Panty CALEPINA Recycled Print
Lovjoi
Panty PENNYROYAL
Lovjoi
Jumpsuit STAINE HALFSLEEVE
Lovjoi
Badeanzug Asymmetrical HIBISCO Recycled Print
Lovjoi
Bikini Top Cross Back with Wires FORTUNEI Biobased Structure
Lovjoi
ANNILIE Shorts
Lovjoi
Daybra HOLLYFERN
Lovjoi
Panty FLOWERING FERN Black
Lovjoi
Slip WHORLFLOWER Black
Lovjoi
Bikini Slip High Cut DIRIMA Biobased Structure
Lovjoi
Bralette DIASCIA
Lovjoi
Bikini Top with Cup ABELIA Biobased Structure
Lovjoi
BH MAIDENHAIR Black
Lovjoi
Jumpsuit ORQUIDEA Black
Lovjoi
Body GARDEN TIGER Black
Lovjoi
BH SILVER LACE WINE
Lovjoi
Badeanzug JUBAEA Recycled Print
Lovjoi
Cardigan ANTOINETT
Lovjoi
Panty GRANDIFLORA
Lovjoi
Jumpsuit STAINE
Lovjoi
Hose SANDROSE black


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