Lovjoi is a German fashion brand founded in 2014 by Verena Benz, who previously owned an organic grocery store. The brand is dedicated to creating stylish, sustainable, and ethically produced clothing, aiming to revolutionize the fashion industry by combining style with responsibility. Lovjoi's product range includes women's outerwear, underwear, jeans, swimwear, and shoes, all made from eco-friendly materials such as organic cotton, Tencel, and recycled polyester. The brand emphasizes fair production practices, with most garments produced in its own facility in Dürmentingen, Germany, and other facilities in Portugal, Turkey, and Tunisia. Lovjoi also focuses on social responsibility by employing former refugees in its sewing department and assisting them with housing and bureaucratic challenges. The brand's commitment to sustainability is evident in its use of innovative materials like Br4®, made from plant-based polyamide, and its dedication to reducing its carbon footprint through short supply chains and CO₂-neutral shipping. Lovjoi's designs are timeless and versatile, combining minimalist aesthetics with feminine details, catering to women who celebrate their style while supporting a better world.
Lovjoi
Jeans MEDLAR
Lovjoi
Rock TRAFARIA Black
Lovjoi
Jumpsuit STAINE HALFSLEEVE
Lovjoi
Mom Jeans CARPINE Used Black
Lovjoi
T-Shirt LOVJOI Logo
Lovjoi
Sweater MELINDIS
Lovjoi
Bikini Slip Ruffles AMANITA Biobased Structure
Lovjoi
Bikini Slip Knotted HALESIA Biobased Structure
Lovjoi
T-shirt MEXINE
Lovjoi
Slip EYEBRIGHT Black
Lovjoi
Badeanzug Knotted BELADONA Biobased Structure
Lovjoi
Tanga LUMINOUS MOSS Black
Lovjoi
Jumpsuit STAINE Black
Lovjoi
Panty GRANDIFLORA
Lovjoi
Jumpsuit STAINE
Lovjoi
Top CEYLON OPAL
Lovjoi
BH FEATHERMOSS Black
Lovjoi
Culottes NURAIAH
Lovjoi
Jumpsuit STAINE HALFSLEEVE
Lovjoi
Top RONNIA
Lovjoi
ANNEYLA blouse
Lovjoi
Jumpsuit QUENDOLINE
Lovjoi
Shorts GRAENNA
Lovjoi
Culotte TAVIRA
Lovjoi
Hose VISKLA Black
Lovjoi
Jumpsuit STAINE HALFSLEEVE
Lovjoi
Badeanzug Knotted BELADONA Recycled Print
Lovjoi
Jumpsuit LAVRADIO Black
Lovjoi
BH EVENING PRIMROSE
Lovjoi
Panty YARROW Black
Lovjoi
Bikini Panty CALEPINA Recycled Print
Lovjoi
Rock LEONNE
Lovjoi
Kleid AUDREYANA
Lovjoi
Badeanzug JUBAEA Biobased Structure
Lovjoi
Panty WILD THYME Black
Lovjoi
Slip LADIES NIGHTCAP
Lovjoi
Top CARYA
Lovjoi
Nachthemd MELIOT Black
Lovjoi
Jumpsuit STAINE
Lovjoi
ANOUKA dress
Lovjoi
Top FLABELA
Lovjoi
BH EVENING PRIMROSE Black
Lovjoi
Blouse LILLMOR
Lovjoi
Bikini Slip AZORELLA Biobased Structure
Lovjoi
Top ELDER Black
Lovjoi
Still-BH OVINA
Lovjoi
Slip BABIANA
Lovjoi
Cardigan LEYLAH


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