- Accessories
- Footwear
- Tops & T-shirts
- Skirts & Dresses
-
Sweaters & Hoodies
-
-
Underwear & Socks
-
-
- Women's Sustainable Bras
- Women's Sustainable Sports Bras
- Women's Sustainable Panties
- Women's Sustainable Thongs
- Women's Sustainable Lingerie
- Women's Organic Cotton Bras
- Women's Organic Cotton Panties
- Women's Organic Cotton Thongs
- Women's Sustainable Bamboo Underwear
- Women's Lyocell/Tencel Underwear
- Women's Hemp Underwear
-
- Shirts
- Swimwear
- Bottoms
- Pyjamas
Lovjoi is a German fashion brand founded in 2014 by Verena Benz, who previously owned an organic grocery store. The brand is dedicated to creating stylish, sustainable, and ethically produced clothing, aiming to revolutionize the fashion industry by combining style with responsibility. Lovjoi's product range includes women's outerwear, underwear, jeans, swimwear, and shoes, all made from eco-friendly materials such as organic cotton, Tencel, and recycled polyester. The brand emphasizes fair production practices, with most garments produced in its own facility in Dürmentingen, Germany, and other facilities in Portugal, Turkey, and Tunisia. Lovjoi also focuses on social responsibility by employing former refugees in its sewing department and assisting them with housing and bureaucratic challenges. The brand's commitment to sustainability is evident in its use of innovative materials like Br4®, made from plant-based polyamide, and its dedication to reducing its carbon footprint through short supply chains and CO₂-neutral shipping. Lovjoi's designs are timeless and versatile, combining minimalist aesthetics with feminine details, catering to women who celebrate their style while supporting a better world.
Lovjoi
Slip LADIES NIGHTCAP Black
Lovjoi
BH SILVER LACE WINE
Lovjoi
Bikini Slip Twist LAVATERA Biobased Structure
Lovjoi
Kleid PACAJA
Lovjoi
Skinny Jeans LEPIOTA Used Black
Lovjoi
Hose JEANNI
Lovjoi
Still-Bralette NEPETA
Lovjoi
Badeanzug Asymmetrical HIBISCO Recycled Print
Lovjoi
Bralette STIPA
Lovjoi
Rock TRAFARIA Black
Lovjoi
Panty GRANDIFLORA
Lovjoi
Still-BH OVINA
Lovjoi
Bikini Top Cross Back with Wires FORTUNEI Recycled Print
Lovjoi
Top GAGAT
Lovjoi
Kleid DAISY Black
Lovjoi
Sweater Elondra
Lovjoi
Culotte TAVIRA
Lovjoi
Cardigan ANTOINETT
Lovjoi
Jumpsuit STAINE
Lovjoi
T-Shirt LILLIT
Lovjoi
Bikini Top with Cup ABELIA Biobased Structure
Lovjoi
Blouson Jacke BOCA
Lovjoi
Blouson Jacke BOCA
Lovjoi
Badeanzug JUBAEA Biobased Structure
Lovjoi
Bikini Slip AZORELLA Biobased Structure
Lovjoi
Slip BABIANA
Lovjoi
Panty GRANDIFLORA
Lovjoi
Body POSIDONI
Lovjoi
Pullover THELISA
Lovjoi
Panty PENNYROYAL Black
Lovjoi
Kleid EMYLIA
Lovjoi
Jumpsuit ORQUIDEA Chili
Lovjoi
Slip ACHILLEA
Lovjoi
Jumpsuit STAINE Black
Lovjoi
BH MAIDENHAIR
Lovjoi
Swimsuit Asymmetrical Hibisco Biobased Structure
Lovjoi
Shorts CABANAA
Lovjoi
Body SALMONA
Lovjoi
Jumpsuit LAVRADIO Black
Lovjoi
T-shirt MEXINE
Lovjoi
Still-BH MELICA
Lovjoi
Kleid ODON
Lovjoi
BH FEATHERMOSS
Lovjoi
Bikini Top Knotted ACANEA Recycled Print
Lovjoi
Slip WHORLFLOWER Black
Lovjoi
Culottes NURAIAH
Lovjoi
Straight Jeans MEDLAR Middark
Lovjoi
Top FLABELA
Be the first to know when Europe's top ethical brands are on sale, sign up to our newsletter here