Lovjoi is a German fashion brand founded in 2014 by Verena Benz, who previously owned an organic grocery store. The brand is dedicated to creating stylish, sustainable, and ethically produced clothing, aiming to revolutionize the fashion industry by combining style with responsibility. Lovjoi's product range includes women's outerwear, underwear, jeans, swimwear, and shoes, all made from eco-friendly materials such as organic cotton, Tencel, and recycled polyester. The brand emphasizes fair production practices, with most garments produced in its own facility in Dürmentingen, Germany, and other facilities in Portugal, Turkey, and Tunisia. Lovjoi also focuses on social responsibility by employing former refugees in its sewing department and assisting them with housing and bureaucratic challenges. The brand's commitment to sustainability is evident in its use of innovative materials like Br4®, made from plant-based polyamide, and its dedication to reducing its carbon footprint through short supply chains and CO₂-neutral shipping. Lovjoi's designs are timeless and versatile, combining minimalist aesthetics with feminine details, catering to women who celebrate their style while supporting a better world.
Lovjoi
Kleid AMINEA
Lovjoi
Bikini Top Knotted ACANEA Biobased Structure
Lovjoi
Bikini Top Cross Back with Wires FORTUNEI Biobased Structure
Lovjoi
Hose HEDIE
Lovjoi
Tanga LUMINOUS MOSS
Lovjoi
Bluse MALALI
Lovjoi
Badeanzug JUBAEA Recycled Print
Lovjoi
Bikini Top Front Closure LOBELIA Recycled Print
Lovjoi
Sweater MELINDIS
Lovjoi
Tanga LUMINOUS MOSS Black
Lovjoi
Jumpsuit QUENDOLINE
Lovjoi
BH EVENING PRIMROSE Black
Lovjoi
Straight Jeans MEDLAR Black Overdyed
Lovjoi
Bikini Slip Ruffles AMANITA Recycled Print
Lovjoi
Kleid ELANIE
Lovjoi
Pullover KYLINDRA
Lovjoi
Jumpsuit QUENDOLINE
Lovjoi
T-Shirt ARNELIA
Lovjoi
Panty WILD THYME Black
Lovjoi
Slip LADIES NIGHTCAP
Lovjoi
Slip HERB PARIS Black
Lovjoi
Jumpsuit ORQUIDEA Black
Lovjoi
Bikini Top Cross Back KAALA LAU Biobased Structure
Lovjoi
Bikini Slip Twist LAVATERA Recycled Print
Lovjoi
Dress SORAIDA
Lovjoi
Rock SPINELL
Lovjoi
Curve Style BH CLOVER Black
Lovjoi
Bluse CAYSSIE
Lovjoi
Pullover HÖJA
Lovjoi
Pullover THELISA
Lovjoi
Hose TAVIRA
Lovjoi
Daybra STAR MOSS Black
Lovjoi
Jeans PAULEENA
Lovjoi
BH EVENING PRIMROSE
Lovjoi
Panty FLOWERING FERN Black
Lovjoi
Bikini Slip Knotted HALESIA Recycled Print
Lovjoi
Still-Bralette PHASELIA
Lovjoi
Hose SANDROSE
Lovjoi
Bralette STIPA
Lovjoi
Top CHEMILLA
Lovjoi
Bikini Panty CALEPINA Recycled Print
Lovjoi
Daybra HOLLYFERN Black
Lovjoi
Body GARDEN TIGER Black
Lovjoi
Bikini Top Cross Back KAALA LAU Recycled Print
Lovjoi
T-Shirt LOVJOI Logo
Lovjoi
Badeanzug Knotted BELADONA Biobased Structure
Lovjoi
Panty PENNYROYAL
Lovjoi
Top CEYLON OPAL


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