- Accessories
- Footwear
- Tops & T-shirts
- Skirts & Dresses
-
Sweaters & Hoodies
-
-
Underwear & Socks
-
-
- Women's Sustainable Bras
- Women's Sustainable Sports Bras
- Women's Sustainable Panties
- Women's Sustainable Thongs
- Women's Sustainable Lingerie
- Women's Organic Cotton Bras
- Women's Organic Cotton Panties
- Women's Organic Cotton Thongs
- Women's Sustainable Bamboo Underwear
- Women's Lyocell/Tencel Underwear
- Women's Hemp Underwear
-
- Shirts
- Swimwear
- Bottoms
- Pyjamas
Lovjoi is a German fashion brand founded in 2014 by Verena Benz, who previously owned an organic grocery store. The brand is dedicated to creating stylish, sustainable, and ethically produced clothing, aiming to revolutionize the fashion industry by combining style with responsibility. Lovjoi's product range includes women's outerwear, underwear, jeans, swimwear, and shoes, all made from eco-friendly materials such as organic cotton, Tencel, and recycled polyester. The brand emphasizes fair production practices, with most garments produced in its own facility in Dürmentingen, Germany, and other facilities in Portugal, Turkey, and Tunisia. Lovjoi also focuses on social responsibility by employing former refugees in its sewing department and assisting them with housing and bureaucratic challenges. The brand's commitment to sustainability is evident in its use of innovative materials like Br4®, made from plant-based polyamide, and its dedication to reducing its carbon footprint through short supply chains and CO₂-neutral shipping. Lovjoi's designs are timeless and versatile, combining minimalist aesthetics with feminine details, catering to women who celebrate their style while supporting a better world.
Lovjoi
Still-Bralette NEPETA
Lovjoi
Bikini Top Knotted ACANEA Biobased Structure
Lovjoi
Badeanzug Asymmetrical HIBISCO Recycled Print
Lovjoi
Langarmshirt ZEDKIN
Lovjoi
BH MAIDENHAIR
Lovjoi
Swimsuit Asymmetrical Hibisco Biobased Structure
Lovjoi
Bikini Panty CALEPINA Biobased Structure
Lovjoi
Kleid RITIANA
Lovjoi
Wide Cropped Jeans BARLERIA Black Overdyed
Lovjoi
Top RONNIA
Lovjoi
Still-Bralette PHASELIA
Lovjoi
Langarmshirt ARACEA
Lovjoi
Daybra STAR MOSS Black
Lovjoi
Blouson Jacke BOCA
Lovjoi
BH LADY FERN Black
Lovjoi
Rock Scorpion Senna
Lovjoi
BH SILVER LACE WINE
Lovjoi
Hose SANDROSE
Lovjoi
Bikini Top Cross Back KAALA LAU Recycled Print
Lovjoi
Top JONNAH
Lovjoi
Bikini Top with Cup ABELIA Biobased Structure
Lovjoi
Pullover KYLINDRA
Lovjoi
Jumpsuit QUENDOLINE
Lovjoi
Bikini Slip High Cut DIRIMA Biobased Structure
Lovjoi
Bluse MALALI
Lovjoi
Curve Style BH SPEEDWELL Black
Lovjoi
Bralette STIPA
Lovjoi
Dress ADEENA
Lovjoi
Bluse ALAIYA
Lovjoi
Shorts BRELLAY Black
Lovjoi
Bikini Slip Twist LAVATERA Biobased Structure
Lovjoi
Bikini Top with Cup ABELIA Recycled Print
Lovjoi
Kleid DAISY Black
Lovjoi
Body SALMONA
Lovjoi
Top PALMAE
Lovjoi
Panty PILOSELLA
Lovjoi
Jumpsuit JOZEPHINE
Lovjoi
Bluse MOHNAH
Lovjoi
Badeanzug JUBAEA Recycled Print
Lovjoi
BH WINDFLOWER
Lovjoi
Top CHEMILLA
Lovjoi
T-Shirt ARNELIA
Lovjoi
BH MAIDENHAIR Black
Lovjoi
Bikini Top Front Closure LOBELIA Recycled Print
Lovjoi
Kleid MELISSAR
Lovjoi
ANNILIE Shorts
Lovjoi
Maxi Kleid TAPAJO
Lovjoi
Jeans PAULEENA
Be the first to know when Europe's top ethical brands are on sale, sign up to our newsletter here