Lovjoi is a German fashion brand founded in 2014 by Verena Benz, who previously owned an organic grocery store. The brand is dedicated to creating stylish, sustainable, and ethically produced clothing, aiming to revolutionize the fashion industry by combining style with responsibility. Lovjoi's product range includes women's outerwear, underwear, jeans, swimwear, and shoes, all made from eco-friendly materials such as organic cotton, Tencel, and recycled polyester. The brand emphasizes fair production practices, with most garments produced in its own facility in Dürmentingen, Germany, and other facilities in Portugal, Turkey, and Tunisia. Lovjoi also focuses on social responsibility by employing former refugees in its sewing department and assisting them with housing and bureaucratic challenges. The brand's commitment to sustainability is evident in its use of innovative materials like Br4®, made from plant-based polyamide, and its dedication to reducing its carbon footprint through short supply chains and CO₂-neutral shipping. Lovjoi's designs are timeless and versatile, combining minimalist aesthetics with feminine details, catering to women who celebrate their style while supporting a better world.
Lovjoi
Hose HEDIE
Lovjoi
BH MAIDENHAIR Black
Lovjoi
Still-Bralette PHASELIA
Lovjoi
Jumpsuit STAINE HALFSEEVE
Lovjoi
BH MOONLIGHTER Black
Lovjoi
Rock LEONNE
Lovjoi
Panty PILOSELLA
Lovjoi
Panty GRANDIFLORA
Lovjoi
Hose SANDROSE
Lovjoi
Jumpsuit STAINE
Lovjoi
Midi Kleid SOLLIA
Lovjoi
Slip EYEBRIGHT Black
Lovjoi
BH VOODOO LILY Black
Lovjoi
Jumpsuit ORQUIDEA Black
Lovjoi
Kleid ELANIE
Lovjoi
Blouson BOCA
Lovjoi
Maxi Kleid TAPAJO
Lovjoi
Pullover YSABELA
Lovjoi
Hose JEANNI
Lovjoi
Pullover KYLINDRA
Lovjoi
Jumpsuit QUENDOLINE
Lovjoi
Mini Kleid ABELONE
Lovjoi
Maxi Kleid RAMARIA
Lovjoi
Top PALMAE
Lovjoi
Panty FLOWERING FERN
Lovjoi
BH FEATHERMOSS
Lovjoi
BH SILVER LACE WINE
Lovjoi
Bikini Slip Knotted HALESIA Recycled Print
Lovjoi
Jumpsuit QUENDOLINE
Lovjoi
Blouson Jacke BOCA
Lovjoi
Jumpsuit STAINE HALFSLEEVE
Lovjoi
Sweatshirt Malvine
Lovjoi
Bikini Slip AZORELLA Recycled Print
Lovjoi
Top TENELLA
Lovjoi
Culotte TAVIRA
Lovjoi
Langarmshirt ARACEA
Lovjoi
Kleid BEAUVOIRE
Lovjoi
Slip BABIANA
Lovjoi
Top CHEMILLA Black
Lovjoi
Top PALMAE
Lovjoi
Sweater LENYRA
Lovjoi
Bikini Top Knotted ACANEA Biobased Structure
Lovjoi
Bikini Slip Ruffles AMANITA Biobased Structure
Lovjoi
Bikini Slip Knotted HALESIA Biobased Structure
Lovjoi
Jumpsuit STAINE
Lovjoi
Bikini Top HELIOPORA Biobased Structure
Lovjoi
Kleid EMYLIA
Lovjoi
Jumpsuit ORQUIDEA Chili


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