Lovjoi is a German fashion brand founded in 2014 by Verena Benz, who previously owned an organic grocery store. The brand is dedicated to creating stylish, sustainable, and ethically produced clothing, aiming to revolutionize the fashion industry by combining style with responsibility. Lovjoi's product range includes women's outerwear, underwear, jeans, swimwear, and shoes, all made from eco-friendly materials such as organic cotton, Tencel, and recycled polyester. The brand emphasizes fair production practices, with most garments produced in its own facility in Dürmentingen, Germany, and other facilities in Portugal, Turkey, and Tunisia. Lovjoi also focuses on social responsibility by employing former refugees in its sewing department and assisting them with housing and bureaucratic challenges. The brand's commitment to sustainability is evident in its use of innovative materials like Br4®, made from plant-based polyamide, and its dedication to reducing its carbon footprint through short supply chains and CO₂-neutral shipping. Lovjoi's designs are timeless and versatile, combining minimalist aesthetics with feminine details, catering to women who celebrate their style while supporting a better world.
Lovjoi
Hose VISKLA Black
Lovjoi
Slip LADIES NIGHTCAP Black
Lovjoi
Mom Jeans CARPINE Used Black
Lovjoi
Jumpsuit JOZEPHINE
Lovjoi
Bikini Slip Twist LAVATERA Biobased Structure
Lovjoi
Bikini Top with Cup ABELIA Biobased Structure
Lovjoi
Bikini Slip High Waist KALMIA Biobased Structure
Lovjoi
Shorts GRAENNA
Lovjoi
Blouson Jacke BOCA
Lovjoi
Blouson Jacke BOCA
Lovjoi
Top CEYLON OPAL
Lovjoi
Jumpsuit STAINE
Lovjoi
Rock LEONNE
Lovjoi
Panty PILOSELLA
Lovjoi
Body POSIDONI
Lovjoi
Pullover THELISA
Lovjoi
Top FLABELA
Lovjoi
Blouson BOCA
Lovjoi
Bikini Slip Twist LAVATERA Recycled Print
Lovjoi
Dress SORAIDA
Lovjoi
Rock SPINELL
Lovjoi
Kleid RITIANA
Lovjoi
Maxi Kleid RAMARIA
Lovjoi
Top PALMAE
Lovjoi
Panty YARROW Black
Lovjoi
Jumpsuit QUENDOLINE
Lovjoi
Blouson BOCA
Lovjoi
Still-Top SAGINA
Lovjoi
Body SALMONA
Lovjoi
Langarmshirt ZEDKIN
Lovjoi
Jumpsuit LAVRADIO Black
Lovjoi
ANNEYLA blouse
Lovjoi
BH SILVER LACE WINE
Lovjoi
Jeansrock CELANDINE
Lovjoi
Slip WHORLFLOWER Black
Lovjoi
Bralette STIPA
Lovjoi
Tanga WILD MADDER Black
Lovjoi
Kleid PACAJA
Lovjoi
Skinny Jeans LEPIOTA Used Black
Lovjoi
Slip BABIANA
Lovjoi
BH FEATHERMOSS Black
Lovjoi
Kleid EMYLIA
Lovjoi
Jumpsuit ORQUIDEA Chili
Lovjoi
Slip ACHILLEA
Lovjoi
Bralette STIPA
Lovjoi
Cycling Shorts AENIS
Lovjoi
Tanga LUMINOUS MOSS
Lovjoi
Jumpsuit STAINE HALFSLEEVE


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