- Accessories
- Footwear
- Tops & T-shirts
- Skirts & Dresses
-
Sweaters & Hoodies
-
-
Underwear & Socks
-
-
- Women's Sustainable Bras
- Women's Sustainable Sports Bras
- Women's Sustainable Panties
- Women's Sustainable Thongs
- Women's Sustainable Lingerie
- Women's Organic Cotton Bras
- Women's Organic Cotton Panties
- Women's Organic Cotton Thongs
- Women's Sustainable Bamboo Underwear
- Women's Lyocell/Tencel Underwear
- Women's Hemp Underwear
-
- Shirts
- Swimwear
- Bottoms
- Pyjamas
Lovjoi is a German fashion brand founded in 2014 by Verena Benz, who previously owned an organic grocery store. The brand is dedicated to creating stylish, sustainable, and ethically produced clothing, aiming to revolutionize the fashion industry by combining style with responsibility. Lovjoi's product range includes women's outerwear, underwear, jeans, swimwear, and shoes, all made from eco-friendly materials such as organic cotton, Tencel, and recycled polyester. The brand emphasizes fair production practices, with most garments produced in its own facility in Dürmentingen, Germany, and other facilities in Portugal, Turkey, and Tunisia. Lovjoi also focuses on social responsibility by employing former refugees in its sewing department and assisting them with housing and bureaucratic challenges. The brand's commitment to sustainability is evident in its use of innovative materials like Br4®, made from plant-based polyamide, and its dedication to reducing its carbon footprint through short supply chains and CO₂-neutral shipping. Lovjoi's designs are timeless and versatile, combining minimalist aesthetics with feminine details, catering to women who celebrate their style while supporting a better world.
Lovjoi
Hose JEANNI
Lovjoi
BH LADY FERN Black
Lovjoi
Badeanzug Knotted BELADONA Biobased Structure
Lovjoi
BH WINDFLOWER Black
Lovjoi
T-shirt MEXINE
Lovjoi
Kleid RITIANA
Lovjoi
Rock LEONNE
Lovjoi
SANDROSE trousers
Lovjoi
Langarmshirt ZEDKIN
Lovjoi
Bikini Top with Cup ABELIA Recycled Print
Lovjoi
Slip HERB PARIS Black
Lovjoi
Jumpsuit STAINE HALFSEEVE
Lovjoi
Bikini Slip Twist LAVATERA Biobased Structure
Lovjoi
Maxi Kleid TAPAJO
Lovjoi
Pullover THELISA
Lovjoi
Sweatshirt Malvine
Lovjoi
Bikini Slip AZORELLA Recycled Print
Lovjoi
Top SCIARRA
Lovjoi
Bluse CAYSSIE
Lovjoi
Bralette STIPA
Lovjoi
Pullover KYLINDRA
Lovjoi
Jumpsuit QUENDOLINE
Lovjoi
Culottes NURAIAH
Lovjoi
Bikini Slip AZORELLA Biobased Structure
Lovjoi
Blouse LILLMOR
Lovjoi
Top CEYLON OPAL
Lovjoi
Body LARGE EMERALD Black
Lovjoi
BH FEATHERMOSS
Lovjoi
Jumpsuit STAINE
Lovjoi
ANOUKA dress
Lovjoi
Mini Kleid ABELONE
Lovjoi
Top RONNIA
Lovjoi
Kleid FRIEDI
Lovjoi
Sweater MELINDIS
Lovjoi
Jumpsuit STAINE
Lovjoi
Daybra HOLLYFERN Black
Lovjoi
Kleid BEAUVOIRE
Lovjoi
Panty YARROW Black
Lovjoi
Culotte TAVIRA Black
Lovjoi
Jumpsuit LAVRADIO Black
Lovjoi
Rock TRAFARIA Black
Lovjoi
Pullover HÖJA
Lovjoi
Bikini Slip High Waist KALMIA Biobased Structure
Lovjoi
Jumpsuit STAINE HALFSLEEVE
Lovjoi
Bluse ALAIYA
Lovjoi
Jumpsuit JOZEPHINE
Lovjoi
Rock SPINELL
Lovjoi
Culotte TAVIRA
Be the first to know when Europe's top ethical brands are on sale, sign up to our newsletter here