Lovjoi is a German fashion brand founded in 2014 by Verena Benz, who previously owned an organic grocery store. The brand is dedicated to creating stylish, sustainable, and ethically produced clothing, aiming to revolutionize the fashion industry by combining style with responsibility. Lovjoi's product range includes women's outerwear, underwear, jeans, swimwear, and shoes, all made from eco-friendly materials such as organic cotton, Tencel, and recycled polyester. The brand emphasizes fair production practices, with most garments produced in its own facility in Dürmentingen, Germany, and other facilities in Portugal, Turkey, and Tunisia. Lovjoi also focuses on social responsibility by employing former refugees in its sewing department and assisting them with housing and bureaucratic challenges. The brand's commitment to sustainability is evident in its use of innovative materials like Br4®, made from plant-based polyamide, and its dedication to reducing its carbon footprint through short supply chains and CO₂-neutral shipping. Lovjoi's designs are timeless and versatile, combining minimalist aesthetics with feminine details, catering to women who celebrate their style while supporting a better world.
Lovjoi
Pullover YSABELA
Lovjoi
BH MAIDENHAIR Black
Lovjoi
Top CEYLON OPAL
Lovjoi
Cardigan ANTOINETT
Lovjoi
Kleid ODON
Lovjoi
Jumpsuit STAINE
Lovjoi
Bikini Top HELIOPORA Biobased Structure
Lovjoi
Top PALMAE
Lovjoi
Panty WILD THYME Black
Lovjoi
Slip LADIES NIGHTCAP
Lovjoi
Culotte TAVIRA
Lovjoi
Bluse ALAIYA
Lovjoi
Culotte TAVIRA
Lovjoi
Slip HERB PARIS Black
Lovjoi
Cardigan LEYLAH
Lovjoi
Kleid AUDREYANA
Lovjoi
Culotte TAVIRA Black
Lovjoi
Badeanzug Asymmetrical HIBISCO Recycled Print
Lovjoi
Jumpsuit STAINE
Lovjoi
Body GARDEN TIGER
Lovjoi
Bikini Top HELIOPORA Recycled Print
Lovjoi
Bikini Panty CALEPINA Recycled Print
Lovjoi
Slip WHORLFLOWER
Lovjoi
Jumpsuit STAINE Black
Lovjoi
BH LADY FERN Black
Lovjoi
Jeans MEDLAR
Lovjoi
Still-BH OVINA
Lovjoi
Badeanzug Knotted BELADONA Recycled Print
Lovjoi
Top GAGAT
Lovjoi
Bluse ALAIYA
Lovjoi
Bikini Top Front Closure LOBELIA Biobased Structure
Lovjoi
Badeanzug JUBAEA Recycled Print
Lovjoi
Dress FJELA
Lovjoi
Tanga LUMINOUS MOSS Black
Lovjoi
Jeans PAULEENA
Lovjoi
Slip BABIANA
Lovjoi
Jeans GREVIE
Lovjoi
Panty FLOWERING FERN Black
Lovjoi
Spitzenrock TARU
Lovjoi
Bikini Top with Cup ABELIA Recycled Print
Lovjoi
Bikini Slip Ruffles AMANITA Recycled Print
Lovjoi
Bikini Slip High Cut DIRIMA Biobased Structure
Lovjoi
Hose VISKLA Black
Lovjoi
Slip LADIES NIGHTCAP Black
Lovjoi
Hose SANDROSE
Lovjoi
Mom Jeans CARPINE Used Black
Lovjoi
Top FLABELA
Lovjoi
BH FEATHERMOSS


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