Lovjoi is a German fashion brand founded in 2014 by Verena Benz, who previously owned an organic grocery store. The brand is dedicated to creating stylish, sustainable, and ethically produced clothing, aiming to revolutionize the fashion industry by combining style with responsibility. Lovjoi's product range includes women's outerwear, underwear, jeans, swimwear, and shoes, all made from eco-friendly materials such as organic cotton, Tencel, and recycled polyester. The brand emphasizes fair production practices, with most garments produced in its own facility in Dürmentingen, Germany, and other facilities in Portugal, Turkey, and Tunisia. Lovjoi also focuses on social responsibility by employing former refugees in its sewing department and assisting them with housing and bureaucratic challenges. The brand's commitment to sustainability is evident in its use of innovative materials like Br4®, made from plant-based polyamide, and its dedication to reducing its carbon footprint through short supply chains and CO₂-neutral shipping. Lovjoi's designs are timeless and versatile, combining minimalist aesthetics with feminine details, catering to women who celebrate their style while supporting a better world.
Lovjoi
BH EVENING PRIMROSE
Lovjoi
Slip HERB PARIS Black
Lovjoi
Badeanzug Asymmetrical HIBISCO Recycled Print
Lovjoi
Jeans MEDLAR
Lovjoi
Bikini Slip Ruffles AMANITA Recycled Print
Lovjoi
Bikini Slip Twist LAVATERA Biobased Structure
Lovjoi
Shorts BRELLAY Black
Lovjoi
Pullover THELISA
Lovjoi
Jeans GREVIE
Lovjoi
Blouse LILLMOR
Lovjoi
Top SCIARRA
Lovjoi
T-Shirt MEXINE
Lovjoi
Bikini Slip High Cut DIRIMA Recycled Print
Lovjoi
Still-BH OVINA
Lovjoi
Bikini Slip High Cut DIRIMA Biobased Structure
Lovjoi
BH FEATHERMOSS Black
Lovjoi
Shorts FELIPPA
Lovjoi
BH VOODOO LILY Black
Lovjoi
Bikini Slip AZORELLA Biobased Structure
Lovjoi
Top JONNAH
Lovjoi
BH WINDFLOWER
Lovjoi
BH SILVER LACE WINE
Lovjoi
Mom Jeans CARPINE Blue Denim
Lovjoi
Jumpsuit STAINE
Lovjoi
Jumpsuit STAINE
Lovjoi
Still-Top SAGINA
Lovjoi
Dress ELOUISE
Lovjoi
Kleid AUDREYANA
Lovjoi
Langarmshirt ZEDKIN
Lovjoi
Kleid PACAJA
Lovjoi
Skinny Jeans LEPIOTA Used Black
Lovjoi
Kleid BEAUVOIRE
Lovjoi
Panty PENNYROYAL
Lovjoi
Hose SANDROSE
Lovjoi
Bluse MANTARI Moire
Lovjoi
Jeans PAULEENA
Lovjoi
Jumpsuit STAINE HALFSLEEVE
Lovjoi
Daybra HOLLYFERN
Lovjoi
Bikini Top Knotted ACANEA Biobased Structure
Lovjoi
Bikini Top HELIOPORA Recycled Print
Lovjoi
Panty FLOWERING FERN Black
Lovjoi
Bluse CAYSSIE
Lovjoi
Kleid MELISSAR
Lovjoi
Jeansrock CELANDINE
Lovjoi
Bralette STIPA
Lovjoi
Kleid ELANIE
Lovjoi
Bluse MALALI
Lovjoi
Bikini Top with Cup ABELIA Biobased Structure


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