Lovjoi is a German fashion brand founded in 2014 by Verena Benz, who previously owned an organic grocery store. The brand is dedicated to creating stylish, sustainable, and ethically produced clothing, aiming to revolutionize the fashion industry by combining style with responsibility. Lovjoi's product range includes women's outerwear, underwear, jeans, swimwear, and shoes, all made from eco-friendly materials such as organic cotton, Tencel, and recycled polyester. The brand emphasizes fair production practices, with most garments produced in its own facility in Dürmentingen, Germany, and other facilities in Portugal, Turkey, and Tunisia. Lovjoi also focuses on social responsibility by employing former refugees in its sewing department and assisting them with housing and bureaucratic challenges. The brand's commitment to sustainability is evident in its use of innovative materials like Br4®, made from plant-based polyamide, and its dedication to reducing its carbon footprint through short supply chains and CO₂-neutral shipping. Lovjoi's designs are timeless and versatile, combining minimalist aesthetics with feminine details, catering to women who celebrate their style while supporting a better world.
Lovjoi
Jumpsuit JOZEPHINE
Lovjoi
Daybra HOLLYFERN Black
Lovjoi
Jeansshorts FRITTILARY
Lovjoi
Bluse MALALI
Lovjoi
Daybra STAR MOSS Black
Lovjoi
Bikini Slip High Cut DIRIMA Recycled Print
Lovjoi
Langarmshirt ARACEA
Lovjoi
Culotte TAVIRA
Lovjoi
Top CARYA
Lovjoi
Bikini Top Knotted ACANEA Recycled Print
Lovjoi
Cardigan LEYLAH
Lovjoi
Bikini Slip AZORELLA Biobased Structure
Lovjoi
Bikini Top Knotted ACANEA Biobased Structure
Lovjoi
Jumpsuit STAINE
Lovjoi
Blazer JILLI
Lovjoi
Panty GRANDIFLORA
Lovjoi
Jumpsuit STAINE
Lovjoi
Pullover HÖJA
Lovjoi
Top JONNAH
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Blouse LILLMOR
Lovjoi
BH SILVER LACE WINE Black
Lovjoi
Dress ELOUISE
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Bluse MANTARI Moire
Lovjoi
Straight Jeans MEDLAR Black Overdyed
Lovjoi
Maxi Kleid TAPAJO
Lovjoi
BH MAIDENHAIR Black
Lovjoi
Jumpsuit STAINE
Lovjoi
Bikini Top HELIOPORA Biobased Structure
Lovjoi
Top PALMAE
Lovjoi
Jumpsuit STAINE HALFSLEEVE
Lovjoi
Bluse ALAIYA
Lovjoi
Cardigan LEYLAH
Lovjoi
Culottes NURAIAH
Lovjoi
Cardigan LEYLAH
Lovjoi
Culotte TAVIRA Black
Lovjoi
Badeanzug Asymmetrical HIBISCO Recycled Print
Lovjoi
Jumpsuit STAINE
Lovjoi
ANOUKA dress
Lovjoi
Body GARDEN TIGER
Lovjoi
BH LADY FERN Black
Lovjoi
Still-BH OVINA
Lovjoi
Badeanzug Knotted BELADONA Recycled Print
Lovjoi
Badeanzug JUBAEA Recycled Print
Lovjoi
Jeans GREVIE
Lovjoi
Bikini Top with Cup ABELIA Recycled Print
Lovjoi
Bikini Slip High Cut DIRIMA Biobased Structure
Lovjoi
T-shirt MEXINE
Lovjoi
Top ELDER Black


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