Lovjoi is a German fashion brand founded in 2014 by Verena Benz, who previously owned an organic grocery store. The brand is dedicated to creating stylish, sustainable, and ethically produced clothing, aiming to revolutionize the fashion industry by combining style with responsibility. Lovjoi's product range includes women's outerwear, underwear, jeans, swimwear, and shoes, all made from eco-friendly materials such as organic cotton, Tencel, and recycled polyester. The brand emphasizes fair production practices, with most garments produced in its own facility in Dürmentingen, Germany, and other facilities in Portugal, Turkey, and Tunisia. Lovjoi also focuses on social responsibility by employing former refugees in its sewing department and assisting them with housing and bureaucratic challenges. The brand's commitment to sustainability is evident in its use of innovative materials like Br4®, made from plant-based polyamide, and its dedication to reducing its carbon footprint through short supply chains and CO₂-neutral shipping. Lovjoi's designs are timeless and versatile, combining minimalist aesthetics with feminine details, catering to women who celebrate their style while supporting a better world.
Lovjoi
Body SALMONA
Lovjoi
Jumpsuit STAINE Black
Lovjoi
Bikini Slip AZORELLA Biobased Structure
Lovjoi
Badeanzug Asymmetrical HIBISCO Recycled Print
Lovjoi
Badeanzug Knotted BELADONA Biobased Structure
Lovjoi
BH EVENING PRIMROSE Black
Lovjoi
Top FLABELA
Lovjoi
BH SILVER LACE WINE Black
Lovjoi
Spitzenrock TARU
Lovjoi
Bikini Top with Cup ABELIA Recycled Print
Lovjoi
Bikini Slip Twist LAVATERA Recycled Print
Lovjoi
Panty WILD THYME Black
Lovjoi
Slip LADIES NIGHTCAP
Lovjoi
Tanga LUMINOUS MOSS
Lovjoi
Kleid AMINEA
Lovjoi
Rock LEONNE
Lovjoi
Jumpsuit STAINE HALFSLEEVE
Lovjoi
Curve Style BH SPEEDWELL Black
Lovjoi
Jumpsuit LAVRADIO Black
Lovjoi
T-Shirt LILLIT
Lovjoi
Mom Jeans CARPINE Blue Denim
Lovjoi
Cycling Shorts AENIS
Lovjoi
Hose VISKLA Black
Lovjoi
Straight Jeans MEDLAR Middark
Lovjoi
Panty PENNYROYAL
Lovjoi
Jeans BARLERIA
Lovjoi
Dress SORAIDA
Lovjoi
Rock SPINELL
Lovjoi
Slip HERB PARIS Black
Lovjoi
Jeansshorts FRITTILARY
Lovjoi
BH FEATHERMOSS Black
Lovjoi
Wide Cropped Jeans BARLERIA Black Overdyed
Lovjoi
Still-BH OVINA
Lovjoi
Bluse CAYSSIE
Lovjoi
Bikini Slip High Cut DIRIMA Recycled Print
Lovjoi
Top GAGAT
Lovjoi
Top CEYLON OPAL
Lovjoi
Jumpsuit STAINE HALFSLEEVE
Lovjoi
Sweater MELINDIS
Lovjoi
Bralette DIASCIA
Lovjoi
Slip WHORLFLOWER Black
Lovjoi
Badeanzug JUBAEA Biobased Structure
Lovjoi
Langarmshirt JUNE
Lovjoi
Shorts BRELLAY Black
Lovjoi
Bikini Panty CALEPINA Recycled Print
Lovjoi
Culotte TAVIRA
Lovjoi
Cycling Shorts AENIS
Lovjoi
Panty GRANDIFLORA


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