Lovjoi is a German fashion brand founded in 2014 by Verena Benz, who previously owned an organic grocery store. The brand is dedicated to creating stylish, sustainable, and ethically produced clothing, aiming to revolutionize the fashion industry by combining style with responsibility. Lovjoi's product range includes women's outerwear, underwear, jeans, swimwear, and shoes, all made from eco-friendly materials such as organic cotton, Tencel, and recycled polyester. The brand emphasizes fair production practices, with most garments produced in its own facility in Dürmentingen, Germany, and other facilities in Portugal, Turkey, and Tunisia. Lovjoi also focuses on social responsibility by employing former refugees in its sewing department and assisting them with housing and bureaucratic challenges. The brand's commitment to sustainability is evident in its use of innovative materials like Br4®, made from plant-based polyamide, and its dedication to reducing its carbon footprint through short supply chains and CO₂-neutral shipping. Lovjoi's designs are timeless and versatile, combining minimalist aesthetics with feminine details, catering to women who celebrate their style while supporting a better world.
Lovjoi
Rock TRAFARIA Black
Lovjoi
Bikini Top Cross Back with Wires FORTUNEI Biobased Structure
Lovjoi
Bikini Top Cross Back with Wires FORTUNEI Recycled Print
Lovjoi
Bikini Panty CALEPINA Biobased Structure
Lovjoi
Daybra HOLLYFERN Black
Lovjoi
Jeansshorts FRITTILARY
Lovjoi
Hose TAVIRA
Lovjoi
Bluse MALALI
Lovjoi
Daybra STAR MOSS Black
Lovjoi
Bikini Top Front Closure LOBELIA Recycled Print
Lovjoi
BH VOODOO LILY Black
Lovjoi
Cycling Shorts AENIS
Lovjoi
BH MAIDENHAIR
Lovjoi
Swimsuit Asymmetrical Hibisco Biobased Structure
Lovjoi
BH EVENING PRIMROSE Black
Lovjoi
BH EVENING PRIMROSE
Lovjoi
Bikini Slip High Cut DIRIMA Recycled Print
Lovjoi
Jumpsuit STAINE HALFSEEVE
Lovjoi
Bralette DIASCIA
Lovjoi
Langarmshirt ARACEA
Lovjoi
Palominta dress
Lovjoi
Culotte TAVIRA
Lovjoi
Still-BH MELICA
Lovjoi
Jumpsuit STAINE HALFSLEEVE
Lovjoi
BH WINDFLOWER Black
Lovjoi
Daybra HOLLYFERN
Lovjoi
Bikini Top Knotted ACANEA Recycled Print
Lovjoi
Jumpsuit ORQUIDEA Black
Lovjoi
Bikini Slip AZORELLA Biobased Structure
Lovjoi
Bikini Top Knotted ACANEA Biobased Structure
Lovjoi
Top CEYLON OPAL
Lovjoi
Hose SANDROSE
Lovjoi
Blazer JILLI
Lovjoi
Curve Style BH SPEEDWELL Black
Lovjoi
Panty GRANDIFLORA
Lovjoi
Pullover HÖJA
Lovjoi
Top NINIVA
Lovjoi
Pullover THELISA
Lovjoi
Top JONNAH
Lovjoi
Body GARDEN TIGER Black
Lovjoi
BH SILVER LACE WINE Black
Lovjoi
Dress ELOUISE
Lovjoi
T-Shirt LOVJOI Logo
Lovjoi
Leggings PLANERI
Lovjoi
Sweater Elondra
Lovjoi
Bluse MANTARI Moire
Lovjoi
Straight Jeans MEDLAR Black Overdyed
Lovjoi
Maxi Kleid TAPAJO


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