Lovjoi is a German fashion brand founded in 2014 by Verena Benz, who previously owned an organic grocery store. The brand is dedicated to creating stylish, sustainable, and ethically produced clothing, aiming to revolutionize the fashion industry by combining style with responsibility. Lovjoi's product range includes women's outerwear, underwear, jeans, swimwear, and shoes, all made from eco-friendly materials such as organic cotton, Tencel, and recycled polyester. The brand emphasizes fair production practices, with most garments produced in its own facility in Dürmentingen, Germany, and other facilities in Portugal, Turkey, and Tunisia. Lovjoi also focuses on social responsibility by employing former refugees in its sewing department and assisting them with housing and bureaucratic challenges. The brand's commitment to sustainability is evident in its use of innovative materials like Br4®, made from plant-based polyamide, and its dedication to reducing its carbon footprint through short supply chains and CO₂-neutral shipping. Lovjoi's designs are timeless and versatile, combining minimalist aesthetics with feminine details, catering to women who celebrate their style while supporting a better world.
Lovjoi
Body GARDEN TIGER
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BH MOONLIGHTER Black
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BH LADY FERN Black
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Jeansshorts FRITTILARY
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Dress FJELA
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Sweatshirt Malvine
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Bikini Slip AZORELLA Recycled Print
Lovjoi
Top TENELLA
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Cycling Shorts AENIS
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Hose SANDROSE black
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BH SILVER LACE WINE Black
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Slip BABIANA
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Still-Top SAGINA
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Jeans GREVIE
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Jumpsuit STAINE HALFSEEVE
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Kleid FRIEDI
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Langarmshirt ZEDKIN
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Bikini Slip High Cut DIRIMA Biobased Structure
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Jumpsuit STAINE HALFSLEEVE
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Nachthemd MELIOT Black
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Top FLABELA
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Jeansrock CELANDINE
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Culotte JOALINE
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Bikini Slip High Waist KALMIA Recycled Print
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Rock LEONNE
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Jumpsuit STAINE
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Cycling Shorts AENIS
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Slip WHORLFLOWER
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Maxi Kleid RAMARIA
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Top NINIVA
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Bikini Panty CALEPINA Biobased Structure
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Blouson Jacke BOCA
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Top JONNAH
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Bluse ALAIYA
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Top PALMAE
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Bikini Slip Ruffles AMANITA Biobased Structure
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Bikini Slip Knotted HALESIA Biobased Structure
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Panty YARROW Black
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Dress ELOUISE
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Bikini Slip High Cut DIRIMA Recycled Print
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Mini Kleid ABELONE
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Bralette DIASCIA
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Bluse MANTARI Moire
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Mom Jeans CARPINE Used Black
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Culotte TAVIRA
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Bikini Slip High Waist KALMIA Biobased Structure
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Culotte TAVIRA
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Top CHEMILLA


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