Lovjoi is a German fashion brand founded in 2014 by Verena Benz, who previously owned an organic grocery store. The brand is dedicated to creating stylish, sustainable, and ethically produced clothing, aiming to revolutionize the fashion industry by combining style with responsibility. Lovjoi's product range includes women's outerwear, underwear, jeans, swimwear, and shoes, all made from eco-friendly materials such as organic cotton, Tencel, and recycled polyester. The brand emphasizes fair production practices, with most garments produced in its own facility in Dürmentingen, Germany, and other facilities in Portugal, Turkey, and Tunisia. Lovjoi also focuses on social responsibility by employing former refugees in its sewing department and assisting them with housing and bureaucratic challenges. The brand's commitment to sustainability is evident in its use of innovative materials like Br4®, made from plant-based polyamide, and its dedication to reducing its carbon footprint through short supply chains and CO₂-neutral shipping. Lovjoi's designs are timeless and versatile, combining minimalist aesthetics with feminine details, catering to women who celebrate their style while supporting a better world.
Lovjoi
Bikini Slip High Waist KALMIA Recycled Print
Lovjoi
Jumpsuit STAINE HALFSLEEVE
Lovjoi
Still-Bralette NEPETA
Lovjoi
Rock LEONNE
Lovjoi
Kleid BEAUVOIRE
Lovjoi
Curve Style BH CLOVER Black
Lovjoi
Panty FLOWERING FERN
Lovjoi
BH MOONLIGHTER Black
Lovjoi
Bikini Top Cross Back KAALA LAU Recycled Print
Lovjoi
Sweatshirt Malvine
Lovjoi
Bikini Slip AZORELLA Recycled Print
Lovjoi
Top TENELLA
Lovjoi
Blouse LILLMOR
Lovjoi
Pullover ALEIKA
Lovjoi
Badeanzug Knotted BELADONA Biobased Structure
Lovjoi
Mini Kleid ABELONE
Lovjoi
Dress ADEENA
Lovjoi
Kleid ELANIE
Lovjoi
ANNILIE Shorts
Lovjoi
T-Shirt ARNELIA
Lovjoi
Bluse SILURI MOIRE
Lovjoi
Culotte JOALINE
Lovjoi
Panty GRANDIFLORA
Lovjoi
T-shirt MEXINE
Lovjoi
Top CHEMILLA


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