Lovjoi is a German fashion brand founded in 2014 by Verena Benz, who previously owned an organic grocery store. The brand is dedicated to creating stylish, sustainable, and ethically produced clothing, aiming to revolutionize the fashion industry by combining style with responsibility. Lovjoi's product range includes women's outerwear, underwear, jeans, swimwear, and shoes, all made from eco-friendly materials such as organic cotton, Tencel, and recycled polyester. The brand emphasizes fair production practices, with most garments produced in its own facility in Dürmentingen, Germany, and other facilities in Portugal, Turkey, and Tunisia. Lovjoi also focuses on social responsibility by employing former refugees in its sewing department and assisting them with housing and bureaucratic challenges. The brand's commitment to sustainability is evident in its use of innovative materials like Br4®, made from plant-based polyamide, and its dedication to reducing its carbon footprint through short supply chains and CO₂-neutral shipping. Lovjoi's designs are timeless and versatile, combining minimalist aesthetics with feminine details, catering to women who celebrate their style while supporting a better world.
Lovjoi
Pullover THELISA
Lovjoi
BH SILVER LACE WINE
Lovjoi
Bluse ALAIYA
Lovjoi
Slip EYEBRIGHT Black
Lovjoi
T-Shirt MEXINE
Lovjoi
Jumpsuit STAINE
Lovjoi
ANOUKA dress
Lovjoi
Still-BH MELICA
Lovjoi
Curve Style BH CLOVER Black
Lovjoi
Top CEYLON OPAL
Lovjoi
Blouson BOCA
Lovjoi
Slip WHORLFLOWER Black
Lovjoi
Kleid DAISY Black
Lovjoi
Maxi Kleid TAPAJO
Lovjoi
Bikini Slip Ruffles AMANITA Biobased Structure
Lovjoi
Bikini Slip Knotted HALESIA Biobased Structure
Lovjoi
Culottes NURAIAH
Lovjoi
BH EVENING PRIMROSE
Lovjoi
Body LARGE EMERALD Black
Lovjoi
BH WINDFLOWER
Lovjoi
Bikini Slip High Waist KALMIA Biobased Structure
Lovjoi
Kleid ODON
Lovjoi
Still-Top SAGINA
Lovjoi
Bikini Top Knotted ACANEA Biobased Structure
Lovjoi
Top JONNAH
Lovjoi
Top FLABELA


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