Ninety Percent is a London-based womenswear brand founded in 2018 by Para Hamilton and Shafiq Hassan, who bonded over shared values such as wildlife preservation and anti-poverty initiatives. The brand is distinguished by its radical profit-sharing model, allocating 90% of its distributable profits between the workers who produce its collections and five charitable causes chosen by customers. Ninety Percent's commitment to sustainability is evident in its use of eco-friendly materials like GOTS-certified organic cotton and TENCEL™, and its dedication to ethical labor practices, including fair wages and comprehensive worker welfare programs. This unique approach combines contemporary design with a strong ethical foundation, setting Ninety Percent apart in the fashion industry.
Ninety Percent
Vesta Micromodal Knot Long Sleeve Top in Black
Ninety Percent
Lightweight Cotton Long Sleeve T-Shirt in White
Ninety Percent
Compact Cotton Boyfriend Long Sleeve T-Shirt in Light Grey Marl
Ninety Percent
Corey Ruched Long Sleeve Top in Bitter Chocolate
Ninety Percent
Iphis Draped Long Sleeve Top in Enoki Mushroom
Ninety Percent
Iphis Draped Long Sleeve Top in Powder Blue
Ninety Percent
Compact Cotton Boyfriend Long Sleeve T-Shirt in White
Ninety Percent
Mona Long Sleeve Top in Enoki Mushroom
Ninety Percent
Compact Cotton Long Sleeve T-Shirt in Off White
Ninety Percent
Soft Roll Neck Long Sleeve Top in Black
Ninety Percent
Corey Ruched Long Sleeve Top in Off White
Ninety Percent
Romy Long Sleeve Draped Dress in Taupe
Ninety Percent
Iphis Draped Long Sleeve Top in Navy
Ninety Percent
Iphis Draped Long Sleeve Top in Black
Ninety Percent
Vesta Micromodal Knot Long Sleeve Top in Sandalwood
Ninety Percent
Corey Ruched Long Sleeve Top in Sandalwood
Ninety Percent
Romy Long Sleeve Draped Dress in Black
Ninety Percent
Compact Cotton Long Sleeve T-Shirt in Black
Ninety Percent
Lightweight Cotton Long Sleeve T-Shirt in Black
Ninety Percent
Mona Long Sleeve Top in Black
Ninety Percent
Corey Ruched Long Sleeve Top in Black
Ninety Percent
Lightweight Cotton Long Sleeve T-Shirt in Grey Marl
Ninety Percent
Iphis Draped Long Sleeve Top in Aubergine
Ninety Percent
Jeane Cut Out Long Sleeve Top in Black
Ninety Percent
Iphis Draped Long Sleeve Top in Bracken
Ninety Percent
Corey Ruched Long Sleeve Top in Aubergine


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