Ninety Percent is a London-based womenswear brand founded in 2018 by Para Hamilton and Shafiq Hassan, who bonded over shared values such as wildlife preservation and anti-poverty initiatives. The brand is distinguished by its radical profit-sharing model, allocating 90% of its distributable profits between the workers who produce its collections and five charitable causes chosen by customers. Ninety Percent's commitment to sustainability is evident in its use of eco-friendly materials like GOTS-certified organic cotton and TENCEL™, and its dedication to ethical labor practices, including fair wages and comprehensive worker welfare programs. This unique approach combines contemporary design with a strong ethical foundation, setting Ninety Percent apart in the fashion industry.
Ninety Percent
Lightweight Cotton loose Tank in Black
Ninety Percent
Anjea Reversible Top in Black
Ninety Percent
Bythos Reversible Dress in Merlot
Ninety Percent
Lilly Twist Front Bandeau In Chalk
Ninety Percent
Lana Draped Midi Dress in Bracken
Ninety Percent
Katie Ruched Top in Black
Ninety Percent
Leah Ruched Maxi Skirt in Black
Ninety Percent
Classic Rib High Neck Top in Bitter Chocolate
Ninety Percent
Vesta Micromodal Knot Long Sleeve Top in Black
Ninety Percent
Classic Half Zip Sweatshirt in Taupe
Ninety Percent
Lightweight Cotton V Neck T-Shirt in Black
Ninety Percent
Scarab Micromodal Cut Out Top in Bitter Chocolate
Ninety Percent
Lui Top in Nightime
Ninety Percent
Kalmia Skirt In Taupe
Ninety Percent
Ellery Barrel Leg Sweatpant in Bordeaux
Ninety Percent
Classic Cotton Oversized T-Shirt Bitter Chocolate
Ninety Percent
Calix Draped Top In Black
Ninety Percent
Kayla Halterneck Top in Bitter Chocolate
Ninety Percent
Straight Leg Sweatpant in Black
Ninety Percent
Laila Twist Front Bodysuit in Enoki Mushroom
Ninety Percent
Aysm Ls Top Cornflower
Ninety Percent
Compact Cotton V Neck T-shirt in Black
Ninety Percent
Mona Long Sleeve Top in Enoki Mushroom
Ninety Percent
Iphis Draped Long Sleeve Top in Enoki Mushroom
Ninety Percent
Classic Lounge Shorts in Oatmeal Marl
Ninety Percent
Compact Cotton Boxy T-shirt in Off White
Ninety Percent
Lana Draped Midi Dress in Taupe
Ninety Percent
Kayla Halterneck Top in Aubergine
Ninety Percent
Classic Cotton Oversized T-Shirt Powder Blue
Ninety Percent
Kaia Pleated Tank Top in Black
Ninety Percent
Iphis Draped Long Sleeve Top in Dusk Pink
Ninety Percent
Juniper Pleated Trouser in Black
Ninety Percent
Wide Leg Travel Pant in Black
Ninety Percent
Priam Draped Dress in Bracken
Ninety Percent
Cava Asymmetric Top in Black
Ninety Percent
Oversized Hoodie Powder Blue
Ninety Percent
Mika Drape Tee In Bitter Chocolate
Ninety Percent
Iphis Top in Bordeaux
Ninety Percent
Jeane Cut Out Long Sleeve Top in Black
Ninety Percent
Lulu Asym Sleeve Tee Column Dress With Asym Ruchng In Lemon
Ninety Percent
Compact Cotton Boxy T-shirt in Black
Ninety Percent
Leah Ruched Maxi Skirt in Darkest Navy
Ninety Percent
Ina Harem Trouser Jersey In Lemon
Ninety Percent
Anjea Reversible Top in Taupe
Ninety Percent
Indie Wrap Top in Bitter Chocolate
Ninety Percent
Straight Leg Sweatpant in Dusk Pink
Ninety Percent
Mila Asymmetrical Caped Shoulder Maxi Dress in Butter Milk
Ninety Percent
Etta Smart Cargo Pant in Butter Milk


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