Ninety Percent is a London-based womenswear brand founded in 2018 by Para Hamilton and Shafiq Hassan, who bonded over shared values such as wildlife preservation and anti-poverty initiatives. The brand is distinguished by its radical profit-sharing model, allocating 90% of its distributable profits between the workers who produce its collections and five charitable causes chosen by customers. Ninety Percent's commitment to sustainability is evident in its use of eco-friendly materials like GOTS-certified organic cotton and TENCEL™, and its dedication to ethical labor practices, including fair wages and comprehensive worker welfare programs. This unique approach combines contemporary design with a strong ethical foundation, setting Ninety Percent apart in the fashion industry.
Ninety Percent
Ellery Barrel Leg Sweatpant Bitter Chocolate
Ninety Percent
Classic Half Zip Sweatshirt in Grey Marl
Ninety Percent
Lightweight Cotton loose Tank in Black
Ninety Percent
Anjea Reversible Top in Black
Ninety Percent
Lana Draped Midi Dress in Bracken
Ninety Percent
Leah Ruched Maxi Skirt in Black
Ninety Percent
Compact Cotton V Neck T-shirt in White
Ninety Percent
Drape High Neck Top Black
Ninety Percent
Evie Wide Leg Trouser in Magnet
Ninety Percent
Vesta Micromodal Knot Long Sleeve Top in Black
Ninety Percent
Lui Top in Nightime
Ninety Percent
Kalmia Skirt In Taupe
Ninety Percent
Raya T-Shirt Dress in Bitter Chocolate
Ninety Percent
Ellery Barrel Leg Sweatpant in Bordeaux
Ninety Percent
Riley Twist Strap Vest in Bitter Chocolate
Ninety Percent
Calix Draped Top In Black
Ninety Percent
Scarab Micromodal Cut Out Top in Bordeaux
Ninety Percent
Kayla Halterneck Top in Bitter Chocolate
Ninety Percent
Compact Cotton V Neck T-shirt in Black
Ninety Percent
Mona Long Sleeve Top in Enoki Mushroom
Ninety Percent
Drape High Neck Top Cornflower
Ninety Percent
Classic Lounge Shorts in Oatmeal Marl
Ninety Percent
Compact Cotton Boxy T-shirt in Off White
Ninety Percent
Agathi Draped Top in White
Ninety Percent
Classic Rib Cami Top in Black
Ninety Percent
Ninety Cap
Ninety Percent
Kaia Pleated Tank Top in Black
Ninety Percent
Wide Leg Travel Pant in Black
Ninety Percent
Mona Long Sleeve Top in Black
Ninety Percent
Cava Asymmetric Top in Black
Ninety Percent
Noho Micromodal Ruched Top in Black
Ninety Percent
Lightweight Cotton Long Sleeve T-Shirt in Grey Marl
Ninety Percent
Owain Jacket in Black
Ninety Percent
Owain Jacket in Tahini
Ninety Percent
Riley Twist Strap Vest in Black
Ninety Percent
Cruz Dress In Chestnut
Ninety Percent
Jeane Cut Out Long Sleeve Top in Black
Ninety Percent
Compact Cotton Boxy T-shirt in Black
Ninety Percent
Skylar Top in Powder Blue
Ninety Percent
Romulus Dress in Tahini
Ninety Percent
Mila Asymmetrical Caped Shoulder Maxi Dress in Butter Milk
Ninety Percent
Corey Ruched Long Sleeve Top in Off White
Ninety Percent
Leah Ruched Maxi Skirt in Aubergine
Ninety Percent
Evie Wide Leg Trouser in Black
Ninety Percent
Scarab Micromodal Cut Out Top in Black
Ninety Percent
Iphis Draped Long Sleeve Top in Black
Ninety Percent
Classic Rib Henley Bitter Chocolate
Ninety Percent
Sadie Twist Shoulder Top In Magnet


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