Ninety Percent is a London-based womenswear brand founded in 2018 by Para Hamilton and Shafiq Hassan, who bonded over shared values such as wildlife preservation and anti-poverty initiatives. The brand is distinguished by its radical profit-sharing model, allocating 90% of its distributable profits between the workers who produce its collections and five charitable causes chosen by customers. Ninety Percent's commitment to sustainability is evident in its use of eco-friendly materials like GOTS-certified organic cotton and TENCEL™, and its dedication to ethical labor practices, including fair wages and comprehensive worker welfare programs. This unique approach combines contemporary design with a strong ethical foundation, setting Ninety Percent apart in the fashion industry.
Ninety Percent
Aki Cami Top In Black
Ninety Percent
Straight Leg Sweatpant in Powerder Blue
Ninety Percent
Mona Long Sleeve Top in Enoki Mushroom
Ninety Percent
Iphis Draped Long Sleeve Top in Navy
Ninety Percent
Compact Cotton V Neck T-shirt in Black
Ninety Percent
Classic Half Zip Sweatshirt in Taupe
Ninety Percent
Lightweight Cotton V Neck T-Shirt in Black
Ninety Percent
Oversized Hoodie Powder Blue
Ninety Percent
Blaine Top In Bitter Chocolate
Ninety Percent
Mila Asymmetrical Caped Shoulder Maxi Dress in Butter Milk
Ninety Percent
Flax Jersey Travel Pant in Black
Ninety Percent
Pippa Halter Dress In Melon
Ninety Percent
Ramona Blouson Maxi Dress With Full Hem in Bitter Chocolate
Ninety Percent
Kayla Halterneck Top in Bitter Chocolate
Ninety Percent
Aki Cami Top In Chalk
Ninety Percent
Priam Draped Dress in Bracken
Ninety Percent
Classic Rib High Neck Top in Black
Ninety Percent
Organic Cotton Denim Trousers in Bitter Chocolate
Ninety Percent
Classic Rib Henley in Dusk Pink
Ninety Percent
Lightweight Cotton loose Tank in White
Ninety Percent
Coral Wrap Top In Turkish Coffee
Ninety Percent
Elara Skirt In Chalk
Ninety Percent
Romy Long Sleeve Draped Dress in Black
Ninety Percent
Classic Lounge T-Shirt in Oatmeal Marl
Ninety Percent
Juniper Pleated Trouser in Black
Ninety Percent
Compact Cotton Oversized T-Shirt in Light Grey Marl
Ninety Percent
Calix Draped Top In Black
Ninety Percent
Tanz Draped Top in Off White
Ninety Percent
Maya Cropped Tank in Black
Ninety Percent
Kayla Halterneck Top in Aubergine
Ninety Percent
Classic Cotton Oversized T-Shirt Powder Blue
Ninety Percent
Parker Asymmetrical Top in Bitter Chocolate
Ninety Percent
Gabriel Jersey Dress in Black
Ninety Percent
Soren Top In Mocha
Ninety Percent
Lana Draped Midi Dress in Taupe
Ninety Percent
Ellery Barrel Leg Sweatpant in Bordeaux
Ninety Percent
Lui Top in Enoki Mushroom
Ninety Percent
Oversized Hoodie in Bordeaux
Ninety Percent
Stevie Rib Fold Over Top in Bitter Chocolate
Ninety Percent
Katie Ruched Top in Black
Ninety Percent
Lui Top in Sage
Ninety Percent
Lui Top in Black
Ninety Percent
Iphis Top in Sage
Ninety Percent
Kalmia Skirt In Taupe
Ninety Percent
Evie Wide Leg Trouser in Bitter Chocolate
Ninety Percent
Compact Cotton Boxy T-shirt in Black
Ninety Percent
Classic Lounge Zip Jacket in Black
Ninety Percent
Laila Twist Front Top in Bitter Chocolate


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