Ninety Percent is a London-based womenswear brand founded in 2018 by Para Hamilton and Shafiq Hassan, who bonded over shared values such as wildlife preservation and anti-poverty initiatives. The brand is distinguished by its radical profit-sharing model, allocating 90% of its distributable profits between the workers who produce its collections and five charitable causes chosen by customers. Ninety Percent's commitment to sustainability is evident in its use of eco-friendly materials like GOTS-certified organic cotton and TENCEL™, and its dedication to ethical labor practices, including fair wages and comprehensive worker welfare programs. This unique approach combines contemporary design with a strong ethical foundation, setting Ninety Percent apart in the fashion industry.
Ninety Percent
Classic Sweatshort in Oatmeal Melange
Ninety Percent
Asym Caped Shoulder Maxi Dress Black
Ninety Percent
Drape High Neck Top Black
Ninety Percent
Mona Long Sleeve Top in Black
Ninety Percent
Cava Asymmetric Top in Black
Ninety Percent
Compact Cotton Long Sleeve T-Shirt in Black
Ninety Percent
Classic Sweatpant in Black
Ninety Percent
Romulus Dress in Tahini
Ninety Percent
Iphis Draped Long Sleeve Top in Enoki Mushroom
Ninety Percent
Organic Cotton Denim Trousers in Off White
Ninety Percent
Compact Cotton Boxy T-shirt in Black
Ninety Percent
Leah Ruched Maxi Skirt in Aubergine
Ninety Percent
Off Shoulder Wrap Top Dusk Pink
Ninety Percent
Lana Draped Midi Dress in Taupe
Ninety Percent
Compact Cotton Oversized T-Shirt in Black
Ninety Percent
Lui Top in Bracken
Ninety Percent
Deira Dress in Pale Magnolia
Ninety Percent
Wide Leg Travel Pant in Black
Ninety Percent
Sphynx Vest In Black
Ninety Percent
Leah Ruched Maxi Skirt in Sage
Ninety Percent
Sofia Barrel Leg Jean in Nightime
Ninety Percent
Classic Lounge Sweatpant in Oatmeal Marl
Ninety Percent
Corey Ruched Long Sleeve Top in Off White
Ninety Percent
Iphis Draped Long Sleeve Top in Bracken
Ninety Percent
Lui Top in Powder Blue
Ninety Percent
Karpas Top in Black
Ninety Percent
Romy Dress in Darkest Navy
Ninety Percent
Azores Trouser in Tahini
Ninety Percent
Apollo Cotton Linen Blend Loose Pant in Whisper White
Ninety Percent
Lightweight Cotton loose Tank in Black
Ninety Percent
Anjea Reversible Top in Black
Ninety Percent
Shell Jacket Butter Milk
Ninety Percent
Ola Dress In Black
Ninety Percent
Agathi Draped Top in Black
Ninety Percent
Classic Lounge Shorts in Oatmeal Marl
Ninety Percent
Classic Rib Henley in White
Ninety Percent
Lightweight Cotton fitted T-Shirt in Grey Marl
Ninety Percent
Katie Ruched Top in Powder Blue
Ninety Percent
Oversized Hoodie Bitter Chocolate
Ninety Percent
SIQ Dress in Bitter Chocolate
Ninety Percent
Classic Lounge Zip Jacket in Black
Ninety Percent
Sofia Barrel Leg Jean in Black
Ninety Percent
Compact Cotton V Neck T-shirt in White
Ninety Percent
Pelias Dress in Bitter Chocolate
Ninety Percent
Corey Ruched Long Sleeve Top in Bitter Chocolate
Ninety Percent
Straight Leg Sweatpant in Grey Marl
Ninety Percent
Ocarina Dress in Powder Blue
Ninety Percent
Gabriel Jersey Dress in Black


Be the first to know when Europe's top ethical brands are on sale, sign up to our newsletter here