Ninety Percent is a London-based womenswear brand founded in 2018 by Para Hamilton and Shafiq Hassan, who bonded over shared values such as wildlife preservation and anti-poverty initiatives. The brand is distinguished by its radical profit-sharing model, allocating 90% of its distributable profits between the workers who produce its collections and five charitable causes chosen by customers. Ninety Percent's commitment to sustainability is evident in its use of eco-friendly materials like GOTS-certified organic cotton and TENCEL™, and its dedication to ethical labor practices, including fair wages and comprehensive worker welfare programs. This unique approach combines contemporary design with a strong ethical foundation, setting Ninety Percent apart in the fashion industry.
Ninety Percent
Coral Wrap Top In Turkish Coffee
Ninety Percent
Laila Twist Front Bodysuit in Enoki Mushroom
Ninety Percent
Aysm Ls Top Cornflower
Ninety Percent
Lenny Wrap Front Halter In Chalk
Ninety Percent
Iphis Draped Long Sleeve Top in Bracken
Ninety Percent
Corey Ruched Long Sleeve Top in Black
Ninety Percent
Amor Top in Obsidian
Ninety Percent
Agathi Draped Top in White
Ninety Percent
Corey Ruched Long Sleeve Top in Bitter Chocolate
Ninety Percent
Aki Cami Top In Black
Ninety Percent
Straight Leg Sweatpant in Powerder Blue
Ninety Percent
Slash Neck Gathered Side Top Black
Ninety Percent
Classic Half Zip Sweatshirt in Black
Ninety Percent
Azores Trousers in Black
Ninety Percent
Lightweight Cotton Long Sleeve T-Shirt in White
Ninety Percent
Off Shoulder Wrap Top Magnet
Ninety Percent
Compact Cotton Boxy T-Shirt in Light Grey Marl
Ninety Percent
Marlowe Draw Cord Tee in Leaf Green
Ninety Percent
Katie Ruched Top In Taupe
Ninety Percent
Vesta Micromodal Knot Long Sleeve Top in Black
Ninety Percent
Oversized Hoodie Powder Blue
Ninety Percent
Pippa Halter Dress In Black
Ninety Percent
Classic Sweatpant in Black
Ninety Percent
Straight Leg Sweatpant in Black
Ninety Percent
Sofia Barrel Leg Jean in Nightime
Ninety Percent
Classic Cotton Oversized T-Shirt in Black
Ninety Percent
Soren Top In Black
Ninety Percent
Jamie Drape Top In Melon
Ninety Percent
Kalmia Skirt In Taupe
Ninety Percent
Kenzel Dress In Bitter Chocolate
Ninety Percent
Evie Wide Leg Trouser in Magnet
Ninety Percent
Classic Lounge Sweatpant in Black
Ninety Percent
Stevie Rib Fold Over Top in Bitter Chocolate
Ninety Percent
Organic Cotton Denim Trousers in Bitter Chocolate
Ninety Percent
Ellery Barrel Leg Sweatpant Magnet
Ninety Percent
Lui Top in Powder Blue
Ninety Percent
Bailey Mini Dress in Bitter Chocolate
Ninety Percent
Oversized Hoodie in Bordeaux
Ninety Percent
Classic Rib Henley in Black
Ninety Percent
Gabriel Jersey Dress in Black
Ninety Percent
Classic Half Zip Sweatshirt in Dusk Pink
Ninety Percent
Noho Micromodal Ruched Top in Off White
Ninety Percent
Noho Micromodal Ruched Top in Black
Ninety Percent
Crop Flare Travel Pant in Black
Ninety Percent
Mila Barrel Leg Cargo in Taupe
Ninety Percent
Lui Top in Enoki Mushroom
Ninety Percent
Kayla Halterneck Top in Bitter Chocolate
Ninety Percent
Tanz Draped Top in Off White


Be the first to know when Europe's top ethical brands are on sale, sign up to our newsletter here