Ninety Percent is a London-based womenswear brand founded in 2018 by Para Hamilton and Shafiq Hassan, who bonded over shared values such as wildlife preservation and anti-poverty initiatives. The brand is distinguished by its radical profit-sharing model, allocating 90% of its distributable profits between the workers who produce its collections and five charitable causes chosen by customers. Ninety Percent's commitment to sustainability is evident in its use of eco-friendly materials like GOTS-certified organic cotton and TENCEL™, and its dedication to ethical labor practices, including fair wages and comprehensive worker welfare programs. This unique approach combines contemporary design with a strong ethical foundation, setting Ninety Percent apart in the fashion industry.
Ninety Percent
Classic Rib Cami Top in Black
Ninety Percent
Lightweight Cotton Long Sleeve T-Shirt in Grey Marl
Ninety Percent
Compact Cotton V Neck T-shirt in Light Grey Marl
Ninety Percent
Lightweight Cotton loose Tank in White
Ninety Percent
Aria Ruched Tee in Black
Ninety Percent
Calix Draped Top In Taupe
Ninety Percent
Classic Half Zip Sweatshirt Bitter Chocolate
Ninety Percent
Corey Ruched Long Sleeve Top in Off White
Ninety Percent
Slash Neck Gathered Side Top Black
Ninety Percent
Pelias Dress in Bitter Chocolate
Ninety Percent
Rouch Hem Tee Dusk Pink
Ninety Percent
Compact Cotton V Neck T-shirt in White
Ninety Percent
Iphis Draped Long Sleeve Top in Enoki Mushroom
Ninety Percent
Sophia Body in Frost
Ninety Percent
Classic Half Zip Sweatshirt in Magnet
Ninety Percent
Tanz Draped Top in Black
Ninety Percent
Sofia Barrel Leg Jean in Nightime
Ninety Percent
Romulus Dress in Tahini
Ninety Percent
Iphis Top in Sage
Ninety Percent
Gabriel Jersey Dress in Turkish Coffee
Ninety Percent
Raya T-Shirt Dress In Magnet
Ninety Percent
Compact Cotton Boxy T-shirt in White
Ninety Percent
Ramona Blouson Maxi Dress With Full Hem in Dusk Pink
Ninety Percent
Maia Rib Skirt In Green Marl
Ninety Percent
Romy Long Sleeve Draped Dress in Black
Ninety Percent
Mila Barrel Leg Cargo in Taupe
Ninety Percent
Lui Top in Enoki Mushroom
Ninety Percent
Lui Top in Nightime
Ninety Percent
Off Shoulder Wrap Top Magnet
Ninety Percent
Bythos Reversible Dress in Merlot
Ninety Percent
Oversized Hoodie Powder Blue
Ninety Percent
Classic Rib Cami Top in White
Ninety Percent
Skylar Top in Bitter Chocolate
Ninety Percent
Lui Top in Merlot
Ninety Percent
Organic Cotton Denim Trousers in Bitter Chocolate
Ninety Percent
Leah Ruched Maxi Skirt in Darkest Navy
Ninety Percent
Apollo Cotton Linen Blend Loose Pant in Obsidian
Ninety Percent
Tanz Draped Top in Off White
Ninety Percent
Maya Cropped Tank in Black
Ninety Percent
Lightweight Cotton loose Tank in Black
Ninety Percent
Anjea Reversible Top in Black
Ninety Percent
Classic Cotton Oversized T-Shirt Bitter Chocolate
Ninety Percent
Aria Ruched Tee in Taupe
Ninety Percent
Compact Cotton Oversized T-Shirt in Light Grey Marl
Ninety Percent
Kea Dress In Taupe
Ninety Percent
Compact Cotton Oversized T-Shirt in Black
Ninety Percent
Ellery Barrel Leg Sweatpant in Bordeaux
Ninety Percent
Riley Twist Strap Vest in Bitter Chocolate


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