Ninety Percent is a London-based womenswear brand founded in 2018 by Para Hamilton and Shafiq Hassan, who bonded over shared values such as wildlife preservation and anti-poverty initiatives. The brand is distinguished by its radical profit-sharing model, allocating 90% of its distributable profits between the workers who produce its collections and five charitable causes chosen by customers. Ninety Percent's commitment to sustainability is evident in its use of eco-friendly materials like GOTS-certified organic cotton and TENCEL™, and its dedication to ethical labor practices, including fair wages and comprehensive worker welfare programs. This unique approach combines contemporary design with a strong ethical foundation, setting Ninety Percent apart in the fashion industry.
Ninety Percent
Juniper Pleated Trouser in Black
Ninety Percent
Katie Ruched Top in Black
Ninety Percent
Elara Skirt In Chalk
Ninety Percent
Ellery Barrel Leg Sweatpant in Bordeaux
Ninety Percent
Orla Low V Neck Rouch Side Top In Mocha
Ninety Percent
Gabriel Jersey Dress in Black
Ninety Percent
Agathi Draped Top in Black
Ninety Percent
Iphis Top in Bordeaux
Ninety Percent
Blaine Top In Bitter Chocolate
Ninety Percent
Maya Cropped Tank in Dusk Pink
Ninety Percent
Bythos Reversible Dress in Bitter Chocolate
Ninety Percent
Ina Harem Trouser Jersey In Lemon
Ninety Percent
Mona Long Sleeve Top in Enoki Mushroom
Ninety Percent
Lightweight Cotton Long Sleeve T-Shirt in Black
Ninety Percent
Organic Cotton Shorts in Off White
Ninety Percent
Compact Cotton Boxy T-shirt in White
Ninety Percent
Off Shoulder Wrap Top Magnet
Ninety Percent
Compact Cotton Boxy T-shirt in Black
Ninety Percent
Compact Cotton Oversized T-Shirt in Off White
Ninety Percent
Rouch Hem Tee Black
Ninety Percent
Stevie Rib Fold Over Top in Bitter Chocolate
Ninety Percent
Kayla Halterneck Top in Aubergine
Ninety Percent
Classic Cotton Oversized T-Shirt Powder Blue
Ninety Percent
Classic Lightweight Cotton T-shirt in Black
Ninety Percent
Tanz Draped Top in Black
Ninety Percent
Classic Rib Cami Top in White
Ninety Percent
Soren Top In Mocha
Ninety Percent
Compact Cotton V Neck T-shirt in Black
Ninety Percent
Leah Ruched Maxi Skirt in Black
Ninety Percent
Noho Micromodal Ruched Top in Off White
Ninety Percent
Lumi Smart Trouser In Black
Ninety Percent
Cava Asymmetric Top in Black
Ninety Percent
Compact Cotton Oversized T-Shirt in White
Ninety Percent
Classic Half Zip Sweatshirt in Magnet
Ninety Percent
Classic Lounge Sweatpant in Oatmeal Marl
Ninety Percent
Wide Leg Travel Pant in Black
Ninety Percent
Classic Sweatpant in Black
Ninety Percent
Rouch Hem Tee Dusk Pink
Ninety Percent
Tanz Draped Top in Off White
Ninety Percent
Maya Cropped Tank in Black
Ninety Percent
Straight Leg Sweatpant in Taupe
Ninety Percent
Compact Cotton Boxy T-shirt in Off White
Ninety Percent
Coral Wrap Top In Turkish Coffee
Ninety Percent
Iphis Draped Long Sleeve Top in Bracken
Ninety Percent
Lana Draped Midi Dress in Taupe
Ninety Percent
Scarab Micromodal Cut Out Top in Bitter Chocolate


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