Ninety Percent is a London-based womenswear brand founded in 2018 by Para Hamilton and Shafiq Hassan, who bonded over shared values such as wildlife preservation and anti-poverty initiatives. The brand is distinguished by its radical profit-sharing model, allocating 90% of its distributable profits between the workers who produce its collections and five charitable causes chosen by customers. Ninety Percent's commitment to sustainability is evident in its use of eco-friendly materials like GOTS-certified organic cotton and TENCEL™, and its dedication to ethical labor practices, including fair wages and comprehensive worker welfare programs. This unique approach combines contemporary design with a strong ethical foundation, setting Ninety Percent apart in the fashion industry.
Ninety Percent
Vesta Micromodal Knot Long Sleeve Top in Sandalwood
Ninety Percent
Rib Tank Dress in Black
Ninety Percent
Classic Sweatshort in Oatmeal Melange
Ninety Percent
Kayla Halterneck Top in Aubergine
Ninety Percent
Gabriel Jersey Dress in Turkish Coffee
Ninety Percent
Priam Draped Dress in Bitter Chocolate
Ninety Percent
Classic Lounge Zip Jacket in Black
Ninety Percent
Sofia Barrel Leg Jean in Black
Ninety Percent
Lui Top in Sage
Ninety Percent
Lightweight Cotton loose Tank in Black
Ninety Percent
Anjea Reversible Top in Black
Ninety Percent
Classic Sweatpant in Grey Marl
Ninety Percent
Classic Cotton Boyfriend Tank in White
Ninety Percent
Coral Wrap Top in Merlot
Ninety Percent
Lana Draped Midi Dress in Bracken
Ninety Percent
Compact Cotton Oversized T-Shirt in Black
Ninety Percent
Classic Lightweight Cotton T-shirt in Black
Ninety Percent
Leah Ruched Maxi Skirt in Darkest Navy
Ninety Percent
Gabriel Jersey Dress in Black
Ninety Percent
Vesta Micromodal Knot Long Sleeve Top in Black
Ninety Percent
Corey Ruched Long Sleeve Top in Black
Ninety Percent
Amor Top in Obsidian
Ninety Percent
Evie Wide Leg Trouser in Bitter Chocolate
Ninety Percent
Classic Rib Henley in Grey Marl
Ninety Percent
Maia Rib Skirt In Green Marl
Ninety Percent
Sophia Body in Taupe
Ninety Percent
Romy Long Sleeve Draped Dress in Black
Ninety Percent
Jade Body in Chalk White
Ninety Percent
Anjea Reversible Top in Taupe
Ninety Percent
Ocarina Dress in Black
Ninety Percent
Priam Dress in Bordeaux
Ninety Percent
Scarab Micromodal Cut Out Top in Dusk
Ninety Percent
Classic Rib Cami Top in White
Ninety Percent
Ninety Stone Tote Bag
Ninety Percent
Sophia Body in Frost
Ninety Percent
Agathi Draped Top in Black
Ninety Percent
Iphis Draped Long Sleeve Top in Powder Blue
Ninety Percent
Classic Cotton Oversized T-Shirt in White
Ninety Percent
Raya T-Shirt Dress in Bitter Chocolate
Ninety Percent
Maia Rib Skirt in Brown Marl
Ninety Percent
Oversized Hoodie in Black
Ninety Percent
Maya Cropped Tank in Chalk White
Ninety Percent
Katie Ruched Top In Sandalwood
Ninety Percent
Laila Twist Front Bodysuit in Nightime
Ninety Percent
Compact Cotton Oversized T-Shirt in White
Ninety Percent
Leah Ruched Maxi Skirt in Sage
Ninety Percent
Calix Draped Top In Black
Ninety Percent
Lightweight Cotton Long Sleeve T-Shirt in Black


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