Ninety Percent is a London-based womenswear brand founded in 2018 by Para Hamilton and Shafiq Hassan, who bonded over shared values such as wildlife preservation and anti-poverty initiatives. The brand is distinguished by its radical profit-sharing model, allocating 90% of its distributable profits between the workers who produce its collections and five charitable causes chosen by customers. Ninety Percent's commitment to sustainability is evident in its use of eco-friendly materials like GOTS-certified organic cotton and TENCEL™, and its dedication to ethical labor practices, including fair wages and comprehensive worker welfare programs. This unique approach combines contemporary design with a strong ethical foundation, setting Ninety Percent apart in the fashion industry.
Ninety Percent
Wide Leg Travel Pant in Black
Ninety Percent
Organic Cotton Denim Trousers in Bitter Chocolate
Ninety Percent
Tino Cargo Pant in Dark Olive
Ninety Percent
Lana Draped Midi Dress in Bracken
Ninety Percent
Lightweight Cotton fitted T-Shirt in Black
Ninety Percent
Classic Cotton Boyfriend Tank in White
Ninety Percent
Classic Rib High Neck Top in White
Ninety Percent
Straight Leg Sweatpant in Black
Ninety Percent
Organic Cotton Denim Trousers in Off White
Ninety Percent
Anjea Reversible Top in Taupe
Ninety Percent
Indie Wrap Top in Bitter Chocolate
Ninety Percent
Sadie Twist Shoulder Top In Magnet
Ninety Percent
Ellery Barrel Leg Sweatpant in Bordeaux
Ninety Percent
Riley Twist Strap Vest in Bitter Chocolate
Ninety Percent
Ellery Barrel Leg Sweatpant Magnet
Ninety Percent
Cleo Wrap Halter Top in Black
Ninety Percent
Karpas Top in Black
Ninety Percent
Lui Top in Bracken
Ninety Percent
Raya T-Shirt Dress In Magnet
Ninety Percent
Compact Cotton Boxy T-shirt in White
Ninety Percent
Compact Cotton V Neck T-shirt in Off White
Ninety Percent
Straight Leg Sweatpant in Darkest Navy
Ninety Percent
Iphis Draped Long Sleeve Top in Black
Ninety Percent
Classic Rib Henley Bitter Chocolate
Ninety Percent
Gabriel Jersey Dress in Turkish Coffee
Ninety Percent
Raya T-Shirt Dress in Bitter Chocolate
Ninety Percent
Coral Wrap Top In Black
Ninety Percent
Straight Leg Sweatpant Magnet
Ninety Percent
Classic Lounge T-Shirt in Oatmeal Marl
Ninety Percent
Sofia Barrel Leg Jean in Nightime
Ninety Percent
Compact Cotton Boxy T-shirt in Black
Ninety Percent
Ixia Twist Tank in Black
Ninety Percent
Leah Ruched Maxi Skirt in Bitter Chocolate
Ninety Percent
Classic Half Zip Sweatshirt in Magnet
Ninety Percent
Avery Scarf Top in Black
Ninety Percent
Rouch Hem Tee Dusk Pink
Ninety Percent
Off Shoulder Wrap Top Dusk Pink
Ninety Percent
Mila Asymmetrical Caped Shoulder Maxi Dress in Butter Milk
Ninety Percent
Maya Cropped Tank in Chalk White
Ninety Percent
Classic Rib High Neck Top in Black
Ninety Percent
Bythos Reversible Dress in Bitter Chocolate
Ninety Percent
Priam Draped Dress in Black
Ninety Percent
Vesta Micromodal Knot Long Sleeve Top in Black
Ninety Percent
Ellery Barrel Leg Sweatpant in Black
Ninety Percent
Arlo Drape Scarf Back Top in Cornflower
Ninety Percent
Organic Cotton Denim Trousers in Black
Ninety Percent
Lightweight Cotton loose Tank in White
Ninety Percent
Straight Leg Sweatpant in Taupe


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