Ninety Percent is a London-based womenswear brand founded in 2018 by Para Hamilton and Shafiq Hassan, who bonded over shared values such as wildlife preservation and anti-poverty initiatives. The brand is distinguished by its radical profit-sharing model, allocating 90% of its distributable profits between the workers who produce its collections and five charitable causes chosen by customers. Ninety Percent's commitment to sustainability is evident in its use of eco-friendly materials like GOTS-certified organic cotton and TENCEL™, and its dedication to ethical labor practices, including fair wages and comprehensive worker welfare programs. This unique approach combines contemporary design with a strong ethical foundation, setting Ninety Percent apart in the fashion industry.
Ninety Percent
Agathi Draped Top in White
Ninety Percent
Compact Cotton Long Sleeve T-Shirt in Black
Ninety Percent
Tanz Draped Top in Off White
Ninety Percent
Maya Cropped Tank in Black
Ninety Percent
Bythos Reversible Dress in Merlot
Ninety Percent
Kayla Halterneck Top in Aubergine
Ninety Percent
Classic Cotton Oversized T-Shirt Powder Blue
Ninety Percent
Mona Long Sleeve Top in Black
Ninety Percent
Cava Asymmetric Top in Black
Ninety Percent
Straight Leg Sweatpant Magnet
Ninety Percent
Evie Wide Leg Trouser in Magnet
Ninety Percent
Scarab Micromodal Cut Out Top in Black
Ninety Percent
Katie Ruched Top In Sandalwood
Ninety Percent
Laila Twist Front Bodysuit in Nightime
Ninety Percent
Apollo Cotton Linen Blend Loose Pant in Whisper White
Ninety Percent
Romy Long Sleeve Draped Dress in Taupe
Ninety Percent
Parker Asymmetrical Top in Bitter Chocolate
Ninety Percent
Romy Dress in Darkest Navy
Ninety Percent
Kea Dress In Taupe
Ninety Percent
Gabriel Jersey Dress in Black
Ninety Percent
Wide Leg Travel Pant in Black
Ninety Percent
Maya Cropped Tank in Chalk White
Ninety Percent
Bythos Reversible Dress in Bitter Chocolate
Ninety Percent
Drape High Neck Top Black
Ninety Percent
Evie Wide Leg Trouser in Black
Ninety Percent
Priam Dress in Bordeaux
Ninety Percent
Straight Leg Sweatpant Bitter Chocolate
Ninety Percent
Deira Dress in Pale Magnolia
Ninety Percent
Compact Cotton Boxy T-Shirt in Light Grey Marl
Ninety Percent
Classic Sweatshort in Oatmeal Melange
Ninety Percent
Asym Caped Shoulder Maxi Dress Black
Ninety Percent
Ocarina Dress in Black
Ninety Percent
Classic Lounge Sweatpant in Black
Ninety Percent
Lana Draped Midi Dress in Bracken
Ninety Percent
Lui Top in Bracken
Ninety Percent
Ixia Twist Tank in Black
Ninety Percent
Rouch Hem Tee Dusk Pink
Ninety Percent
Ellery Barrel Leg Sweatpant in Black
Ninety Percent
Lui Top in Powder Blue
Ninety Percent
Mona Long Sleeve Top in Enoki Mushroom
Ninety Percent
Drape High Neck Top Cornflower
Ninety Percent
Iphis Draped Long Sleeve Top in Navy
Ninety Percent
Straight Leg Sweatpant in Grey Marl
Ninety Percent
Leah Ruched Maxi Skirt in Darkest Navy
Ninety Percent
Katie Ruched Top in Aubergine
Ninety Percent
Lana Draped Midi Dress in Taupe
Ninety Percent
Corey Ruched Long Sleeve Top in Sandalwood
Ninety Percent
Slash Neck Gathered Side Top Magnet


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