Ninety Percent is a London-based womenswear brand founded in 2018 by Para Hamilton and Shafiq Hassan, who bonded over shared values such as wildlife preservation and anti-poverty initiatives. The brand is distinguished by its radical profit-sharing model, allocating 90% of its distributable profits between the workers who produce its collections and five charitable causes chosen by customers. Ninety Percent's commitment to sustainability is evident in its use of eco-friendly materials like GOTS-certified organic cotton and TENCEL™, and its dedication to ethical labor practices, including fair wages and comprehensive worker welfare programs. This unique approach combines contemporary design with a strong ethical foundation, setting Ninety Percent apart in the fashion industry.
Ninety Percent
Corey Ruched Long Sleeve Top in Off White
Ninety Percent
Calix Draped Top In Black
Ninety Percent
Priam Draped Dress in Black
Ninety Percent
Compact Cotton Boxy T-shirt in Black
Ninety Percent
Pippa Halter Dress In Melon
Ninety Percent
Compact Cotton Boxy T-shirt in Off White
Ninety Percent
Kalmia Skirt In Taupe
Ninety Percent
Classic Rib High Neck Top in Black
Ninety Percent
Classic Lounge Sweatpant in Oatmeal Marl
Ninety Percent
Orla Low V Neck Rouch Side Top In Mocha
Ninety Percent
Mika Drape Tee In Bitter Chocolate
Ninety Percent
Noho Micromodal Ruched Top in Off White
Ninety Percent
Iphis Top in Sage
Ninety Percent
Priam Draped Dress in Bracken
Ninety Percent
Stevie Rib Fold Over Top in Bitter Chocolate
Ninety Percent
Blaine Top In Bitter Chocolate
Ninety Percent
Kaia Pleated Tank Top in Black
Ninety Percent
Maya Cropped Tank in Bitter Chocolate
Ninety Percent
Classic Lounge Zip Jacket in Oatmeal Marl
Ninety Percent
Iphis Top in Bordeaux
Ninety Percent
Leah Ruched Maxi Skirt in Taupe
Ninety Percent
Lightweight Cotton loose Tank in White
Ninety Percent
Soren Top In Mocha
Ninety Percent
Straight Leg Sweatpant in Dusk Pink
Ninety Percent
Mona Long Sleeve Top in Enoki Mushroom
Ninety Percent
Jamie Drape Top In Melon
Ninety Percent
Aki Cami Top In Chalk
Ninety Percent
Sierra Drape Front Halter Top In Melon
Ninety Percent
Lui Top in Black
Ninety Percent
Compact Cotton V Neck T-shirt in Black
Ninety Percent
Bythos Reversible Dress in Bitter Chocolate
Ninety Percent
Scarab Micromodal Cut Out Top in Bitter Chocolate
Ninety Percent
Leah Ruched Maxi Skirt in Sage
Ninety Percent
Oversized Hoodie in Black
Ninety Percent
Classic Lounge Shorts in Oatmeal Marl
Ninety Percent
Mila Asymmetrical Caped Shoulder Maxi Dress in Butter Milk
Ninety Percent
Coral Wrap Top In Black
Ninety Percent
Iphis Draped Long Sleeve Top in Black
Ninety Percent
Classic Rib Henley Bitter Chocolate
Ninety Percent
Aki Cami Top In Black
Ninety Percent
Straight Leg Sweatpant in Powerder Blue
Ninety Percent
Classic Half Zip Sweatshirt in Dusk Pink
Ninety Percent
Lilly Twist Front Bandeau In Mocha
Ninety Percent
Agathi Draped Top in Black
Ninety Percent
Classic Rib Cami Top in White
Ninety Percent
Katie Ruched Top in Black
Ninety Percent
Lightweight Cotton fitted T-Shirt in Black
Ninety Percent
Lilly Twist Front Bandeau In Icy Blue


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