Ninety Percent is a London-based womenswear brand founded in 2018 by Para Hamilton and Shafiq Hassan, who bonded over shared values such as wildlife preservation and anti-poverty initiatives. The brand is distinguished by its radical profit-sharing model, allocating 90% of its distributable profits between the workers who produce its collections and five charitable causes chosen by customers. Ninety Percent's commitment to sustainability is evident in its use of eco-friendly materials like GOTS-certified organic cotton and TENCEL™, and its dedication to ethical labor practices, including fair wages and comprehensive worker welfare programs. This unique approach combines contemporary design with a strong ethical foundation, setting Ninety Percent apart in the fashion industry.
Ninety Percent
Iphis Top in Bordeaux
Ninety Percent
Straight Leg Sweatpant in Black
Ninety Percent
Classic Rib Henley in Black
Ninety Percent
Iphis Draped Long Sleeve Top in Powder Blue
Ninety Percent
Ellery Barrel Leg Sweatpant Magnet
Ninety Percent
Rouch Hem Tee Dusk Pink
Ninety Percent
SIQ Dress in Bitter Chocolate
Ninety Percent
Classic Lounge Zip Jacket in Oatmeal Marl
Ninety Percent
Corey Ruched Long Sleeve Top in Bitter Chocolate
Ninety Percent
Organic Cotton Denim Trousers in Off White
Ninety Percent
Skylar Top in Powder Blue
Ninety Percent
Compact Cotton V Neck T-shirt in Light Grey Marl
Ninety Percent
Straight Leg Sweatpant Magnet
Ninety Percent
Agathi Draped Top in White
Ninety Percent
Katie Ruched Top In Taupe
Ninety Percent
Classic Rib Henley in Grey Marl
Ninety Percent
Classic Lounge Sweatpant in Oatmeal Marl
Ninety Percent
Sophia Body in Frost
Ninety Percent
Classic Lightweight Cotton T-shirt in Black
Ninety Percent
Classic Half Zip Sweatshirt Bitter Chocolate
Ninety Percent
Lui Top in Nightime
Ninety Percent
Off Shoulder Wrap Top Magnet
Ninety Percent
Maya Cropped Tank in Chalk White
Ninety Percent
Laila Twist Front Top in Bitter Chocolate
Ninety Percent
Romy Dress in Darkest Navy
Ninety Percent
Compact Cotton Boxy T-shirt in Off White
Ninety Percent
Bailey Mini Dress in Black
Ninety Percent
Ellery Barrel Leg Sweatpant in Black
Ninety Percent
Slash Neck Gathered Side Top Black
Ninety Percent
Gabriel Jersey Dress in Turkish Coffee
Ninety Percent
Bythos Reversible Dress in Bitter Chocolate
Ninety Percent
Oversized Hoodie Powder Blue
Ninety Percent
Compact Cotton Oversized T-Shirt in Black
Ninety Percent
Sarong Skirt Funnel Neck Dress Black
Ninety Percent
Katie Ruched Top in Black
Ninety Percent
Classic Lounge Shorts in Oatmeal Marl
Ninety Percent
Organic Cotton Denim Trousers in Bitter Chocolate
Ninety Percent
Compact Cotton Long Sleeve T-Shirt in Black
Ninety Percent
Tanz Draped Top in Off White
Ninety Percent
Maya Cropped Tank in Black
Ninety Percent
Saffron Shell Jacket in Butter Milk
Ninety Percent
Priam Draped Dress in Bracken
Ninety Percent
Scoop Back Maxi With Princess Seams Bitter Chocolate
Ninety Percent
Mila Barrel Leg Cargo in Taupe
Ninety Percent
Lui Top in Enoki Mushroom
Ninety Percent
Agathi Draped Top in Black
Ninety Percent
Classic Cotton Oversized T-Shirt Bitter Chocolate
Ninety Percent
Vesta Micromodal Knot Long Sleeve Top in Sandalwood


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