Ninety Percent is a London-based womenswear brand founded in 2018 by Para Hamilton and Shafiq Hassan, who bonded over shared values such as wildlife preservation and anti-poverty initiatives. The brand is distinguished by its radical profit-sharing model, allocating 90% of its distributable profits between the workers who produce its collections and five charitable causes chosen by customers. Ninety Percent's commitment to sustainability is evident in its use of eco-friendly materials like GOTS-certified organic cotton and TENCEL™, and its dedication to ethical labor practices, including fair wages and comprehensive worker welfare programs. This unique approach combines contemporary design with a strong ethical foundation, setting Ninety Percent apart in the fashion industry.
Ninety Percent
Kaia Pleated Tank Top in Merlot
Ninety Percent
Kalmia Skirt In Taupe
Ninety Percent
Sofia Barrel Leg Jean in Nightime
Ninety Percent
Evie Wide Leg Trouser in Bitter Chocolate
Ninety Percent
Deira Dress in Pale Magnolia
Ninety Percent
Kaia Pleated Tank Top in Black
Ninety Percent
Ixia Twist Tank in Black
Ninety Percent
Classic Lounge Zip Jacket in Black
Ninety Percent
Sofia Barrel Leg Jean in Black
Ninety Percent
Harper Twist Front Top in Taupe
Ninety Percent
Iphis Draped Long Sleeve Top in Navy
Ninety Percent
Corey Ruched Long Sleeve Top in Sandalwood
Ninety Percent
Calix Draped Top In Taupe
Ninety Percent
Coral Wrap Top in Merlot
Ninety Percent
Corey Ruched Long Sleeve Top in Black
Ninety Percent
Amor Top in Obsidian
Ninety Percent
Compact Cotton V Neck T-shirt in Black
Ninety Percent
Classic Half Zip Sweatshirt in Taupe
Ninety Percent
Lightweight Cotton V Neck T-Shirt in Black
Ninety Percent
Pelias Dress in Bitter Chocolate
Ninety Percent
Ola Dress In Black
Ninety Percent
Bythos Reversible Dress in Merlot
Ninety Percent
Corey Ruched Long Sleeve Top in Bitter Chocolate
Ninety Percent
Iphis Draped Long Sleeve Top in Black
Ninety Percent
Romy Long Sleeve Draped Dress in Taupe
Ninety Percent
Classic Rib Cami Top in Black
Ninety Percent
Jade Body in Chalk White
Ninety Percent
Maya Cropped Tank in Chalk White
Ninety Percent
Anis Top In Taupe
Ninety Percent
Romulus Dress in Tahini
Ninety Percent
Classic Sweatpant in Grey Marl
Ninety Percent
Classic Rib Cami Top in White
Ninety Percent
Kayla Halterneck Top in Bitter Chocolate
Ninety Percent
Lui Top in Powder Blue
Ninety Percent
Classic Cotton Oversized T-Shirt in Black
Ninety Percent
Aria Ruched Tee in Darkest Navy
Ninety Percent
Organic Cotton Denim Trousers in Black
Ninety Percent
Jeane Cut Out Long Sleeve Top in Black
Ninety Percent
Lui Top in Nightime
Ninety Percent
Classic Rib High Neck Top in Black
Ninety Percent
Compact Cotton Long Sleeve T-Shirt in Off White
Ninety Percent
Lui Top in Merlot
Ninety Percent
Agathi Draped Top in White
Ninety Percent
Coral Wrap Top In Turkish Coffee
Ninety Percent
Maia Rib Skirt In Green Marl
Ninety Percent
Sophia Body in Taupe
Ninety Percent
Romy Long Sleeve Draped Dress in Black
Ninety Percent
Cruz Dress In Chestnut


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