Ninety Percent is a London-based womenswear brand founded in 2018 by Para Hamilton and Shafiq Hassan, who bonded over shared values such as wildlife preservation and anti-poverty initiatives. The brand is distinguished by its radical profit-sharing model, allocating 90% of its distributable profits between the workers who produce its collections and five charitable causes chosen by customers. Ninety Percent's commitment to sustainability is evident in its use of eco-friendly materials like GOTS-certified organic cotton and TENCEL™, and its dedication to ethical labor practices, including fair wages and comprehensive worker welfare programs. This unique approach combines contemporary design with a strong ethical foundation, setting Ninety Percent apart in the fashion industry.
Ninety Percent
Straight Leg Sweatpant in Grey Marl
Ninety Percent
Priam Draped Dress in Bracken
Ninety Percent
Scoop Back Maxi With Princess Seams Bitter Chocolate
Ninety Percent
Jamie Drape Top In Icy Blue
Ninety Percent
Scarab Micromodal Cut Out Top in Bitter Chocolate
Ninety Percent
Soren Top In Mocha
Ninety Percent
Straight Leg Sweatpant in Black
Ninety Percent
Mila Barrel Leg Cargo in Taupe
Ninety Percent
Lui Top in Enoki Mushroom
Ninety Percent
Wide Leg Travel Pant in Black
Ninety Percent
Classic Half Zip Sweatshirt in Taupe
Ninety Percent
Lightweight Cotton V Neck T-Shirt in Black
Ninety Percent
Lenny Wrap Front Halter In Melon
Ninety Percent
Classic Rib Cami Top in White
Ninety Percent
Iphis Draped Long Sleeve Top in Powder Blue
Ninety Percent
Ellery Barrel Leg Sweatpant Magnet
Ninety Percent
Compact Cotton Boyfriend Long Sleeve T-Shirt in White
Ninety Percent
Corey Ruched Long Sleeve Top in Bitter Chocolate
Ninety Percent
Kayla Halterneck Top in Bitter Chocolate
Ninety Percent
Raya Rouch Mini Skirt in Black
Ninety Percent
Sadie Twist Midi Skirt in Bitter Chocolate
Ninety Percent
Priam Draped Dress in Black
Ninety Percent
Tanz Draped Top in Black
Ninety Percent
Compact Cotton V Neck T-shirt in Light Grey Marl
Ninety Percent
Straight Leg Sweatpant Magnet
Ninety Percent
Anjea Reversible Top in Taupe
Ninety Percent
Indie Wrap Top in Bitter Chocolate
Ninety Percent
Katie Ruched Top In Taupe
Ninety Percent
Lui Top in Powder Blue
Ninety Percent
Sierra Drape Front Halter Top In Melon
Ninety Percent
Lumi Smart Trouser In Black
Ninety Percent
Sophia Body in Frost
Ninety Percent
Sadie Twist Midi Skirt in Black
Ninety Percent
Sadie Twist Shoulder Top In Magnet
Ninety Percent
Classic Lightweight Cotton T-shirt in Black
Ninety Percent
Juniper Pleated Trouser in Black
Ninety Percent
Slash Neck Gathered Side Top Magnet
Ninety Percent
Lenny Wrap Front Halter In Chalk
Ninety Percent
Vesta Micromodal Knot Long Sleeve Top in Black
Ninety Percent
Oversized Hoodie in Bordeaux
Ninety Percent
Deira Dress in Pale Magnolia
Ninety Percent
Iphis Draped Long Sleeve Top in Black
Ninety Percent
Classic Rib Henley Bitter Chocolate
Ninety Percent
Classic Cotton Oversized T-Shirt in Black
Ninety Percent
Classic Half Zip Sweatshirt Bitter Chocolate
Ninety Percent
Lightweight Cotton fitted T-Shirt in Black
Ninety Percent
Evie Wide Leg Trouser in Magnet
Ninety Percent
Lui Top in Black


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