Ninety Percent is a London-based womenswear brand founded in 2018 by Para Hamilton and Shafiq Hassan, who bonded over shared values such as wildlife preservation and anti-poverty initiatives. The brand is distinguished by its radical profit-sharing model, allocating 90% of its distributable profits between the workers who produce its collections and five charitable causes chosen by customers. Ninety Percent's commitment to sustainability is evident in its use of eco-friendly materials like GOTS-certified organic cotton and TENCEL™, and its dedication to ethical labor practices, including fair wages and comprehensive worker welfare programs. This unique approach combines contemporary design with a strong ethical foundation, setting Ninety Percent apart in the fashion industry.
Ninety Percent
Straight Leg Sweatpant in Black
Ninety Percent
Iphis Draped Long Sleeve Top in Powder Blue
Ninety Percent
Ellery Barrel Leg Sweatpant Magnet
Ninety Percent
Corey Ruched Long Sleeve Top in Bitter Chocolate
Ninety Percent
Kayla Halterneck Top in Bitter Chocolate
Ninety Percent
Skylar Top in Powder Blue
Ninety Percent
Compact Cotton V Neck T-shirt in Light Grey Marl
Ninety Percent
Straight Leg Sweatpant Magnet
Ninety Percent
Anjea Reversible Top in Taupe
Ninety Percent
Indie Wrap Top in Bitter Chocolate
Ninety Percent
Katie Ruched Top In Taupe
Ninety Percent
Sophia Body in Frost
Ninety Percent
Classic Lightweight Cotton T-shirt in Black
Ninety Percent
Slash Neck Gathered Side Top Magnet
Ninety Percent
Oversized Hoodie in Bordeaux
Ninety Percent
Classic Half Zip Sweatshirt Bitter Chocolate
Ninety Percent
Lightweight Cotton fitted T-Shirt in Black
Ninety Percent
Soft Roll Neck Long Sleeve Top in Black
Ninety Percent
Laila Twist Front Top in Bitter Chocolate
Ninety Percent
Bailey Mini Dress in Black
Ninety Percent
Scarab Micromodal Cut Out Top in Bordeaux
Ninety Percent
Compact Cotton V Neck T-shirt in Off White
Ninety Percent
Straight Leg Sweatpant in Darkest Navy
Ninety Percent
Lui Top in Sage
Ninety Percent
Slash Neck Gathered Side Top Black
Ninety Percent
Compact Cotton Long Sleeve T-Shirt in Off White
Ninety Percent
Bythos Reversible Dress in Bitter Chocolate
Ninety Percent
Calix Draped Top In Black
Ninety Percent
Compact Cotton Oversized T-Shirt in Black
Ninety Percent
Leah Ruched Maxi Skirt in Bitter Chocolate
Ninety Percent
Sarong Skirt Funnel Neck Dress Black
Ninety Percent
Lui Top in Merlot
Ninety Percent
Organic Cotton Denim Trousers in Bitter Chocolate
Ninety Percent
Classic Lounge Zip Jacket in Black
Ninety Percent
Sofia Barrel Leg Jean in Black
Ninety Percent
Saffron Shell Jacket in Butter Milk
Ninety Percent
Classic Lightweight Cotton T-shirt in White
Ninety Percent
Classic Cotton Oversized T-Shirt Bitter Chocolate
Ninety Percent
Leah Ruched Maxi Skirt in Bracken
Ninety Percent
Lightweight Cotton fitted T-Shirt in White
Ninety Percent
Ellery Barrel Leg Sweatpant in Bordeaux
Ninety Percent
Riley Twist Strap Vest in Bitter Chocolate
Ninety Percent
Iphis Draped Long Sleeve Top in Bracken
Ninety Percent
Wide Leg Bottom Leaf Green
Ninety Percent
Aria Ruched Tee in Darkest Navy
Ninety Percent
Organic Cotton Denim Trousers in Black
Ninety Percent
Raya T-Shirt Dress in Bitter Chocolate
Ninety Percent
Leah Ruched Maxi Skirt in Darkest Navy


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