- Accessories
- Footwear
- Tops & T-shirts
- Skirts & Dresses
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Sweaters & Hoodies
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Underwear & Socks
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- Women's Sustainable Bras
- Women's Sustainable Sports Bras
- Women's Sustainable Panties
- Women's Sustainable Thongs
- Women's Sustainable Lingerie
- Women's Organic Cotton Bras
- Women's Organic Cotton Panties
- Women's Organic Cotton Thongs
- Women's Sustainable Bamboo Underwear
- Women's Lyocell/Tencel Underwear
- Women's Hemp Underwear
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- Shirts
- Swimwear
- Bottoms
- Pyjamas
Ninety Percent is a London-based womenswear brand founded in 2018 by Para Hamilton and Shafiq Hassan, who bonded over shared values such as wildlife preservation and anti-poverty initiatives. The brand is distinguished by its radical profit-sharing model, allocating 90% of its distributable profits between the workers who produce its collections and five charitable causes chosen by customers. Ninety Percent's commitment to sustainability is evident in its use of eco-friendly materials like GOTS-certified organic cotton and TENCEL™, and its dedication to ethical labor practices, including fair wages and comprehensive worker welfare programs. This unique approach combines contemporary design with a strong ethical foundation, setting Ninety Percent apart in the fashion industry.
Ninety Percent
Kaia Pleated Tank Top In Off White
Ninety Percent
Ina Harem Trouser Jersey In Lemon
Ninety Percent
Oversized Hoodie Bitter Chocolate
Ninety Percent
Straight Leg Sweatpant in Grey Marl
Ninety Percent
Iphis Draped Long Sleeve Top in Powder Blue
Ninety Percent
Maia Rib Skirt In Green Marl
Ninety Percent
Romy Long Sleeve Draped Dress in Black
Ninety Percent
Vesta Micromodal Knot Long Sleeve Top in Sandalwood
Ninety Percent
Pippa Halter Dress In Melon
Ninety Percent
Owain Jacket in Tahini
Ninety Percent
Rib LS Fold Over Top Leaf Green
Ninety Percent
Scarab Micromodal Cut Out Top in Bitter Chocolate
Ninety Percent
Organic Cotton Denim Trousers in Black
Ninety Percent
Ocarina Dress in Powder Blue
Ninety Percent
Classic Rib Henley in Grey Marl
Ninety Percent
Classic Half Zip Sweatshirt in Taupe
Ninety Percent
Lightweight Cotton V Neck T-Shirt in Black
Ninety Percent
Lenny Wrap Front Halter In Melon
Ninety Percent
Compact Cotton V Neck T-shirt in Light Grey Marl
Ninety Percent
Katie Ruched Top in Black
Ninety Percent
Sadie Twist Shoulder Top In Magnet
Ninety Percent
Romy Long Sleeve Draped Dress in Taupe
Ninety Percent
Rouch Hem Tee Dusk Pink
Ninety Percent
Owain Jacket in Black
Ninety Percent
Evie Wide Leg Trouser in Bitter Chocolate
Ninety Percent
Mona Long Sleeve Top in Enoki Mushroom
Ninety Percent
Drape High Neck Top Cornflower
Ninety Percent
Elara Skirt In Chalk
Ninety Percent
Lui Top in Dusk Pink
Ninety Percent
Agathi Draped Top in Black
Ninety Percent
Iphis Top in Sage
Ninety Percent
Siq Dress in Aubergine
Ninety Percent
Soren Top In Mocha
Ninety Percent
Compact Cotton Boyfriend Long Sleeve T-Shirt in White
Ninety Percent
Straight Leg Sweatpant in Taupe
Ninety Percent
Sophia Body in Frost
Ninety Percent
Sadie Twist Midi Skirt in Black
Ninety Percent
Iphis Draped Long Sleeve Top in Black
Ninety Percent
Classic Rib Henley Bitter Chocolate
Ninety Percent
Aki Cami Top In Chalk
Ninety Percent
Lightweight Cotton Long Sleeve T-Shirt in Grey Marl
Ninety Percent
Elara Skirt In Melon
Ninety Percent
Compact Cotton V Neck T-shirt in Black
Ninety Percent
Classic Rib Henley in White
Ninety Percent
Lana Draped Midi Dress in Bracken
Ninety Percent
Bailey Mini Dress in Black
Ninety Percent
Coral Wrap Top In Black
Ninety Percent
Jamie Drape Top In Chalk
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