Ninety Percent is a London-based womenswear brand founded in 2018 by Para Hamilton and Shafiq Hassan, who bonded over shared values such as wildlife preservation and anti-poverty initiatives. The brand is distinguished by its radical profit-sharing model, allocating 90% of its distributable profits between the workers who produce its collections and five charitable causes chosen by customers. Ninety Percent's commitment to sustainability is evident in its use of eco-friendly materials like GOTS-certified organic cotton and TENCEL™, and its dedication to ethical labor practices, including fair wages and comprehensive worker welfare programs. This unique approach combines contemporary design with a strong ethical foundation, setting Ninety Percent apart in the fashion industry.
Ninety Percent
Aysm Ls Top Cornflower
Ninety Percent
Corey Ruched Long Sleeve Top in Black
Ninety Percent
Amor Top in Obsidian
Ninety Percent
Romy Long Sleeve Draped Dress in Black
Ninety Percent
Leah Ruched Maxi Skirt in Bracken
Ninety Percent
Scarab Micromodal Cut Out Top in Black
Ninety Percent
Calix Draped Top In Black
Ninety Percent
Classic Rib High Neck Top in Bitter Chocolate
Ninety Percent
Lenny Wrap Front Halter In Chalk
Ninety Percent
Sierra Drape Front Halter Top In Melon
Ninety Percent
Corey Ruched Long Sleeve Top in Bitter Chocolate
Ninety Percent
Priam Draped Dress in Bracken
Ninety Percent
Blaine Top In Icy Blue
Ninety Percent
Classic Rib Henley in Dusk Pink
Ninety Percent
Ellery Barrel Leg Sweatpant in Black
Ninety Percent
Classic Lounge Zip Jacket in Black
Ninety Percent
Evie Wide Leg Trouser in Black
Ninety Percent
Straight Leg Sweatpant in Black
Ninety Percent
Classic Lounge T-Shirt in Oatmeal Marl
Ninety Percent
Iphis Top in Sage
Ninety Percent
Flax Jersey Travel Pant in Black
Ninety Percent
Lightweight Cotton fitted T-Shirt in Black
Ninety Percent
Lilly Twist Front Bandeau In Icy Blue
Ninety Percent
Anjea Reversible Top in Taupe
Ninety Percent
Indie Wrap Top in Bitter Chocolate
Ninety Percent
Classic Half Zip Sweatshirt in Taupe
Ninety Percent
Lightweight Cotton V Neck T-Shirt in Black
Ninety Percent
Siq Dress in Aubergine
Ninety Percent
Romy Dress in Darkest Navy
Ninety Percent
Mila Asymmetrical Caped Shoulder Maxi Dress in Butter Milk
Ninety Percent
Mika Drape Tee In Bitter Chocolate
Ninety Percent
Lilly Twist Front Bandeau In Chalk
Ninety Percent
Ramona Blouson Maxi Dress With Full Hem in Bitter Chocolate
Ninety Percent
Aki Cami Top In Black
Ninety Percent
Straight Leg Sweatpant in Powerder Blue
Ninety Percent
Organic Cotton Denim Trousers in Bitter Chocolate
Ninety Percent
Leah Ruched Maxi Skirt in Taupe
Ninety Percent
Romy Long Sleeve Draped Dress in Taupe
Ninety Percent
Lui Top in Black
Ninety Percent
Compact Cotton Long Sleeve T-Shirt in Black
Ninety Percent
Lui Top in Nightime
Ninety Percent
Lightweight Cotton loose Tank in Black
Ninety Percent
Anjea Reversible Top in Black
Ninety Percent
Lulu Asym Sleeve Tee Column Dress With Asym Ruchng In Lemon
Ninety Percent
Iphis Draped Long Sleeve Top in Navy
Ninety Percent
Classic Rib Henley in Grey Marl
Ninety Percent
Corey Ruched Long Sleeve Top in Off White
Ninety Percent
Straight Leg Sweatpant in Darkest Navy


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