Ninety Percent is a London-based womenswear brand founded in 2018 by Para Hamilton and Shafiq Hassan, who bonded over shared values such as wildlife preservation and anti-poverty initiatives. The brand is distinguished by its radical profit-sharing model, allocating 90% of its distributable profits between the workers who produce its collections and five charitable causes chosen by customers. Ninety Percent's commitment to sustainability is evident in its use of eco-friendly materials like GOTS-certified organic cotton and TENCEL™, and its dedication to ethical labor practices, including fair wages and comprehensive worker welfare programs. This unique approach combines contemporary design with a strong ethical foundation, setting Ninety Percent apart in the fashion industry.
Ninety Percent
Raya T-Shirt Dress In Off White
Ninety Percent
Wide Leg Travel Pant in Black
Ninety Percent
Bythos Reversible Dress in Merlot
Ninety Percent
Calix Draped Top In Taupe
Ninety Percent
Aria Ruched Tee in Taupe
Ninety Percent
Katie Ruched Top In Taupe
Ninety Percent
Compact Cotton Boyfriend Long Sleeve T-Shirt in Light Grey Marl
Ninety Percent
Coral Wrap Top In Turkish Coffee
Ninety Percent
Owain Jacket in Black
Ninety Percent
Aria Ruched Tee in Darkest Navy
Ninety Percent
Organic Cotton Denim Trousers in Black
Ninety Percent
Riley Twist Strap Vest in Black
Ninety Percent
Lightweight Cotton Boyfriend Tank in White
Ninety Percent
Sofia Barrel Leg Jean in Chalk
Ninety Percent
Compact Cotton Boxy T-shirt in Black
Ninety Percent
Apollo Cotton Linen Blend Loose Pant in Stone
Ninety Percent
Classic Sweatpant in Black
Ninety Percent
Compact Cotton Boyfriend Long Sleeve T-Shirt in White
Ninety Percent
Straight Leg Sweatpant in Grey Marl
Ninety Percent
T-Shirt Dress in Black
Ninety Percent
Soft Roll Neck Long Sleeve Top in Black
Ninety Percent
Skylar Top in Powder Blue
Ninety Percent
Leah Ruched Maxi Skirt in Bracken
Ninety Percent
Lightweight Cotton fitted T-Shirt in White
Ninety Percent
Romulus Dress in Tahini
Ninety Percent
Laila Twist Front Top in Taupe
Ninety Percent
Classic Rib High Neck Top in White
Ninety Percent
Classic Lounge Sweatpant in Oatmeal Marl
Ninety Percent
Mila Barrel Leg Cargo in Taupe
Ninety Percent
Lui Top in Enoki Mushroom
Ninety Percent
Bailey Mini Dress in Bitter Chocolate
Ninety Percent
Compact Cotton Boxy T-Shirt in Light Grey Marl
Ninety Percent
Karpas Top in Black
Ninety Percent
Flax Jersey Travel Pant in Black
Ninety Percent
Corey Ruched Long Sleeve Top in Off White
Ninety Percent
Katie Ruched Top in Aubergine
Ninety Percent
Scarab Micromodal Cut Out Top in Black
Ninety Percent
Crop Flare Travel Pant in Black
Ninety Percent
Azores Trousers in Black
Ninety Percent
Lightweight Cotton Long Sleeve T-Shirt in White
Ninety Percent
Sadie Twist Shoulder Top In Magnet
Ninety Percent
Leah Ruched Maxi Skirt in Bitter Chocolate
Ninety Percent
Iphis Draped Long Sleeve Top in Enoki Mushroom
Ninety Percent
Ixia Twist Tank in Black
Ninety Percent
Kalmia Skirt In Black
Ninety Percent
Classic Lounge Zip Jacket in Oatmeal Marl
Ninety Percent
Dia Joggers in Oatmeal Melange
Ninety Percent
Bailey Mini Dress in Black


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