Sustainable clothing by Better World Fashion

Better World Fashion, established in Denmark in 2015, is a pioneering brand dedicated to sustainable fashion by producing high-quality items from 98% upcycled materials, including used leather, discarded plastic bottles, and recycled wood and metal. Their product range encompasses modern leather jackets, bags, watches, sunglasses, and lifestyle accessories, all reflecting the minimalist functionality characteristic of Danish design. A distinctive feature of the brand is its commitment to a circular business model, offering a rental subscription option that allows customers to evolve their style over time, and a lifetime buy-back guarantee, ensuring that returned products are repurposed into new items. This approach not only promotes sustainability but also challenges the traditional linear consumption model prevalent in the fashion industry.