Ninety Percent is a London-based womenswear brand founded in 2018 by Para Hamilton and Shafiq Hassan, who bonded over shared values such as wildlife preservation and anti-poverty initiatives. The brand is distinguished by its radical profit-sharing model, allocating 90% of its distributable profits between the workers who produce its collections and five charitable causes chosen by customers. Ninety Percent's commitment to sustainability is evident in its use of eco-friendly materials like GOTS-certified organic cotton and TENCEL™, and its dedication to ethical labor practices, including fair wages and comprehensive worker welfare programs. This unique approach combines contemporary design with a strong ethical foundation, setting Ninety Percent apart in the fashion industry.
Ninety Percent
Tanz Draped Top in Black
Ninety Percent
Rib Tank Dress in Black
Ninety Percent
Riley Twist Strap Vest in Black
Ninety Percent
Compact Cotton V Neck T-shirt in Black
Ninety Percent
Compact Cotton Boxy T-Shirt in Light Grey Marl
Ninety Percent
Katie Ruched Top In Taupe
Ninety Percent
Sofia Barrel Leg Jean in Nightime
Ninety Percent
Evie Wide Leg Trouser in Magnet
Ninety Percent
Classic Rib Henley in Black
Ninety Percent
Compact Cotton Long Sleeve T-Shirt in Off White
Ninety Percent
Romulus Dress in Tahini
Ninety Percent
Leah Ruched Maxi Skirt in Sage
Ninety Percent
Classic Lounge T-Shirt in Oatmeal Marl
Ninety Percent
SIQ Dress in Bitter Chocolate
Ninety Percent
Maia Rib Skirt in Brown Marl
Ninety Percent
Oversized Hoodie in Black
Ninety Percent
Romy Long Sleeve Draped Dress in Taupe
Ninety Percent
Iphis Top in Sage
Ninety Percent
Coral Wrap Top in Merlot
Ninety Percent
Classic Sweatpant in Black
Ninety Percent
Lui Top in Sage
Ninety Percent
Katie Ruched Top in Aubergine
Ninety Percent
Classic Half Zip Sweatshirt in Grey Marl
Ninety Percent
Compact Cotton Long Sleeve T-Shirt in Black
Ninety Percent
Gabriel Jersey Dress in Turkish Coffee
Ninety Percent
Straight Leg Sweatpant in Taupe
Ninety Percent
Mona Long Sleeve Top in Black
Ninety Percent
Cava Asymmetric Top in Black
Ninety Percent
Raya T-Shirt Dress In Magnet
Ninety Percent
Compact Cotton Boxy T-shirt in White
Ninety Percent
Scarab Micromodal Cut Out Top in Bordeaux
Ninety Percent
Compact Cotton Oversized T-Shirt in White
Ninety Percent
Ellery Barrel Leg Sweatpant in Black
Ninety Percent
Classic Rib Cami Top in Grey Marl
Ninety Percent
Kayla Halterneck Top in Magnet
Ninety Percent
Siq Dress in Aubergine
Ninety Percent
Laila Twist Front Bodysuit in Enoki Mushroom
Ninety Percent
Corey Ruched Long Sleeve Top in Sandalwood
Ninety Percent
Evie Wide Leg Trouser in Black
Ninety Percent
Maia Rib Skirt In Green Marl
Ninety Percent
Sophia Body in Taupe
Ninety Percent
Romy Long Sleeve Draped Dress in Black
Ninety Percent
Dia Joggers in Oatmeal Melange
Ninety Percent
Mila Barrel Leg Cargo in Taupe
Ninety Percent
Lui Top in Enoki Mushroom
Ninety Percent
Bythos Reversible Dress in Bitter Chocolate
Ninety Percent
Leah Ruched Maxi Skirt in Bracken
Ninety Percent
Lightweight Cotton fitted T-Shirt in White


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