Ninety Percent is a London-based womenswear brand founded in 2018 by Para Hamilton and Shafiq Hassan, who bonded over shared values such as wildlife preservation and anti-poverty initiatives. The brand is distinguished by its radical profit-sharing model, allocating 90% of its distributable profits between the workers who produce its collections and five charitable causes chosen by customers. Ninety Percent's commitment to sustainability is evident in its use of eco-friendly materials like GOTS-certified organic cotton and TENCEL™, and its dedication to ethical labor practices, including fair wages and comprehensive worker welfare programs. This unique approach combines contemporary design with a strong ethical foundation, setting Ninety Percent apart in the fashion industry.
Ninety Percent
Raya T-Shirt Dress In Magnet
Ninety Percent
Compact Cotton Boxy T-shirt in White
Ninety Percent
Compact Cotton Boyfriend Long Sleeve T-Shirt in White
Ninety Percent
Wide Leg Bottom Leaf Green
Ninety Percent
Draw Cord Tee Leaf Green
Ninety Percent
Classic Half Zip Sweatshirt in Taupe
Ninety Percent
Lightweight Cotton V Neck T-Shirt in Black
Ninety Percent
Gabriel Jersey Dress in Turkish Coffee
Ninety Percent
Classic Lightweight Cotton T-shirt in White
Ninety Percent
Ellery Barrel Leg Sweatpant Bitter Chocolate
Ninety Percent
Priam Draped Dress in Bitter Chocolate
Ninety Percent
Straight Leg Sweatpant in Grey Marl
Ninety Percent
Kayla Halterneck Top in Bitter Chocolate
Ninety Percent
Blouson Maxi Dress With Full Hem Dusk Pink
Ninety Percent
Classic Lounge Zip Jacket in Black
Ninety Percent
Sofia Barrel Leg Jean in Black
Ninety Percent
T-Shirt Dress in Black
Ninety Percent
Soft Roll Neck Long Sleeve Top in Black
Ninety Percent
Sofia Barrel Leg Jean in Nightime
Ninety Percent
Classic Half Zip Sweatshirt in Grey Marl
Ninety Percent
Kayla Halterneck Top in Magnet
Ninety Percent
Drape Scarf Back Top Cornflower
Ninety Percent
Sadie Twist Midi Skirt in Bitter Chocolate
Ninety Percent
Compact Cotton V Neck T-shirt in Black
Ninety Percent
Lui Top in Sage
Ninety Percent
Priam Draped Dress in Bracken
Ninety Percent
Scoop Back Maxi With Princess Seams Bitter Chocolate
Ninety Percent
Classic Half Zip Sweatshirt in Darkest Navy
Ninety Percent
Rouch Hem Tee Black
Ninety Percent
Lightweight Cotton loose Tank in Black
Ninety Percent
Anjea Reversible Top in Black
Ninety Percent
Skylar Top in Powder Blue
Ninety Percent
Mona Long Sleeve Top in Enoki Mushroom
Ninety Percent
Drape High Neck Top Cornflower
Ninety Percent
Rouch Hem Tee Dusk Pink
Ninety Percent
Classic Sweatpant in Grey Marl
Ninety Percent
Rouch Hem Tee Chalk
Ninety Percent
Smart Cargo Pant Black
Ninety Percent
Classic Cotton Boyfriend Tank in White
Ninety Percent
Avery Scarf Top in Off White
Ninety Percent
Oversized Hoodie in Bordeaux
Ninety Percent
Earth Day T-Shirt in Cream
Ninety Percent
Leah Ruched Maxi Skirt in Bracken
Ninety Percent
Lightweight Cotton fitted T-Shirt in White
Ninety Percent
Oversized Hoodie Powder Blue
Ninety Percent
Lui Top in Black
Ninety Percent
Coral Wrap Top in Merlot
Ninety Percent
Laila Twist Front Top in Bitter Chocolate


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