Ninety Percent is a London-based womenswear brand founded in 2018 by Para Hamilton and Shafiq Hassan, who bonded over shared values such as wildlife preservation and anti-poverty initiatives. The brand is distinguished by its radical profit-sharing model, allocating 90% of its distributable profits between the workers who produce its collections and five charitable causes chosen by customers. Ninety Percent's commitment to sustainability is evident in its use of eco-friendly materials like GOTS-certified organic cotton and TENCEL™, and its dedication to ethical labor practices, including fair wages and comprehensive worker welfare programs. This unique approach combines contemporary design with a strong ethical foundation, setting Ninety Percent apart in the fashion industry.
Ninety Percent
Organic Cotton Shorts in Black
Ninety Percent
Compact Cotton Boxy T-shirt in Black
Ninety Percent
Tino Cargo Pant in Dark Olive
Ninety Percent
Ellery Barrel Leg Sweatpant Bitter Chocolate
Ninety Percent
Leah Ruched Maxi Skirt in Darkest Navy
Ninety Percent
Siq Dress in Aubergine
Ninety Percent
Classic Half Zip Sweatshirt in Grey Marl
Ninety Percent
SIQ Dress in Bitter Chocolate
Ninety Percent
Compact Cotton Oversized T-Shirt in Off White
Ninety Percent
Off Shoulder Wrap Top Dusk Pink
Ninety Percent
Kea Dress In Taupe
Ninety Percent
Classic Cotton Oversized T-Shirt in White
Ninety Percent
Lightweight Cotton loose Tank in Black
Ninety Percent
Anjea Reversible Top in Black
Ninety Percent
Ixia Twist Tank in Black
Ninety Percent
Bythos Reversible Dress in Merlot
Ninety Percent
Calix Draped Top In Taupe
Ninety Percent
Leah Ruched Maxi Skirt in Taupe
Ninety Percent
Katie Ruched Top In Sandalwood
Ninety Percent
Laila Twist Front Bodysuit in Nightime
Ninety Percent
Soft Roll Neck Long Sleeve Top in Black
Ninety Percent
Skylar Top in Bitter Chocolate
Ninety Percent
Ramona Blouson Maxi Dress With Full Hem in Bitter Chocolate
Ninety Percent
Leah Ruched Maxi Skirt in Sage
Ninety Percent
Lana Draped Midi Dress in Bracken
Ninety Percent
Flax Jersey Travel Pant in Black
Ninety Percent
Katie Ruched Top in Black
Ninety Percent
Lui Top in Powder Blue
Ninety Percent
Anjea Reversible Top in Taupe
Ninety Percent
Indie Wrap Top in Bitter Chocolate
Ninety Percent
Skylar Top in Powder Blue
Ninety Percent
Apollo Cotton Linen Blend Loose Pant in Obsidian
Ninety Percent
Raya T-Shirt Dress In Magnet
Ninety Percent
Compact Cotton Boxy T-shirt in White
Ninety Percent
Ocarina Dress in Black
Ninety Percent
Crop Flare Travel Pant in Black
Ninety Percent
Leah Ruched Maxi Skirt in Black
Ninety Percent
Rib LS Fold Over Top Leaf Green
Ninety Percent
Romulus Dress in Tahini
Ninety Percent
Iphis Draped Long Sleeve Top in Bracken
Ninety Percent
Mila Asymmetrical Caped Shoulder Maxi Dress in Butter Milk
Ninety Percent
Etta Smart Cargo Pant in Butter Milk
Ninety Percent
Apollo Cotton Linen Blend Loose Pant in Whisper White
Ninety Percent
Compact Cotton V Neck T-shirt in White
Ninety Percent
Priam Draped Dress in Bitter Chocolate
Ninety Percent
Leah Ruched Maxi Skirt in Bitter Chocolate
Ninety Percent
Raya T-Shirt Dress in Aubergine
Ninety Percent
Compact Cotton V Neck T-shirt in Off White


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