Ninety Percent is a London-based womenswear brand founded in 2018 by Para Hamilton and Shafiq Hassan, who bonded over shared values such as wildlife preservation and anti-poverty initiatives. The brand is distinguished by its radical profit-sharing model, allocating 90% of its distributable profits between the workers who produce its collections and five charitable causes chosen by customers. Ninety Percent's commitment to sustainability is evident in its use of eco-friendly materials like GOTS-certified organic cotton and TENCEL™, and its dedication to ethical labor practices, including fair wages and comprehensive worker welfare programs. This unique approach combines contemporary design with a strong ethical foundation, setting Ninety Percent apart in the fashion industry.
Ninety Percent
Evie Wide Leg Trouser in Magnet
Ninety Percent
Lui Top in Nightime
Ninety Percent
Classic Rib Cami Top in Black
Ninety Percent
Owain Jacket in Black
Ninety Percent
Compact Cotton Boxy T-shirt in Black
Ninety Percent
Scarab Micromodal Cut Out Top in Black
Ninety Percent
Sadie Twist Shoulder Top In Magnet
Ninety Percent
Classic Rib Henley in Grey Marl
Ninety Percent
Avery Scarf Top in Black
Ninety Percent
Coral Wrap Top In Black
Ninety Percent
Tanz Draped Top in Black
Ninety Percent
Earth Day T-Shirt in Cream
Ninety Percent
Compact Cotton Long Sleeve T-Shirt in Off White
Ninety Percent
Sphynx Vest In Black
Ninety Percent
SIQ Dress in Bitter Chocolate
Ninety Percent
Pelias Dress in Bitter Chocolate
Ninety Percent
Tino Cargo Pant in Taupe
Ninety Percent
Straight Leg Sweatpant in Grey Marl
Ninety Percent
Laila Twist Front Top in Taupe
Ninety Percent
Classic Rib High Neck Top in White
Ninety Percent
Azores Trousers in Black
Ninety Percent
Lightweight Cotton Long Sleeve T-Shirt in White
Ninety Percent
Iphis Draped Long Sleeve Top in Enoki Mushroom
Ninety Percent
Kalmia Skirt In Black
Ninety Percent
Dia Joggers in Oatmeal Melange
Ninety Percent
Classic Sweatpant in Grey Marl
Ninety Percent
Ocarina Dress in Black
Ninety Percent
Classic Sweatshort in Black
Ninety Percent
Classic Half Zip Sweatshirt in Darkest Navy
Ninety Percent
Compact Cotton V Neck T-shirt in Light Grey Marl
Ninety Percent
Cava Asymmetric Top in Summer Navy
Ninety Percent
Leah Ruched Maxi Skirt in Taupe
Ninety Percent
Raya T-Shirt Dress in Aubergine
Ninety Percent
Aria Ruched Tee in Darkest Navy
Ninety Percent
Organic Cotton Denim Trousers in Black
Ninety Percent
Bailey Mini Dress in Black
Ninety Percent
Mona Long Sleeve Top in Black
Ninety Percent
Cava Asymmetric Top in Black
Ninety Percent
Lightweight Cotton Long Sleeve T-Shirt in Grey Marl
Ninety Percent
Jeane Cut Out Long Sleeve Top in Black
Ninety Percent
Kayla Halterneck Top in Magnet
Ninety Percent
Evie Wide Leg Trouser in Black
Ninety Percent
Iphis Draped Long Sleeve Top in Black
Ninety Percent
Oversized Hoodie in Bordeaux
Ninety Percent
Aria Ruched Tee in Black
Ninety Percent
Genesis Dress in Stone
Ninety Percent
Karpas Top in Black
Ninety Percent
Katie Ruched Top in Aubergine


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