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Sustainable clothing by Ninety Percent

Shop for ethical and sustainable clothing from Ninety Percent in Europe

Ninety Percent is a London-based womenswear brand founded in 2018 by Para Hamilton and Shafiq Hassan, who bonded over shared values such as wildlife preservation and anti-poverty initiatives. The brand is distinguished by its radical profit-sharing model, allocating 90% of its distributable profits between the workers who produce its collections and five charitable causes chosen by customers. Ninety Percent's commitment to sustainability is evident in its use of eco-friendly materials like GOTS-certified organic cotton and TENCEL™, and its dedication to ethical labor practices, including fair wages and comprehensive worker welfare programs. This unique approach combines contemporary design with a strong ethical foundation, setting Ninety Percent apart in the fashion industry.

Brand

Ninety Percent

131 pieces. Most cost between £19 and £44. 68 are on sale right now. The brand is based in the United Kingdom. Main materials: organic cotton (31%), cotton (5%).

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