Ninety Percent is a London-based womenswear brand founded in 2018 by Para Hamilton and Shafiq Hassan, who bonded over shared values such as wildlife preservation and anti-poverty initiatives. The brand is distinguished by its radical profit-sharing model, allocating 90% of its distributable profits between the workers who produce its collections and five charitable causes chosen by customers. Ninety Percent's commitment to sustainability is evident in its use of eco-friendly materials like GOTS-certified organic cotton and TENCEL™, and its dedication to ethical labor practices, including fair wages and comprehensive worker welfare programs. This unique approach combines contemporary design with a strong ethical foundation, setting Ninety Percent apart in the fashion industry.
Ninety Percent
Classic Rib Cami Top in Black
Ninety Percent
Owain Jacket in Black
Ninety Percent
Classic Half Zip Sweatshirt in Taupe
Ninety Percent
Lightweight Cotton V Neck T-Shirt in Black
Ninety Percent
Corey Ruched Long Sleeve Top in Bitter Chocolate
Ninety Percent
Lui Top in Powder Blue
Ninety Percent
Kayla Halterneck Top in Aubergine
Ninety Percent
Leah Ruched Maxi Skirt in Bitter Chocolate
Ninety Percent
Tino Cargo Pant in Taupe
Ninety Percent
Leah Ruched Maxi Skirt in Black
Ninety Percent
Organic Cotton Shorts in Black
Ninety Percent
Classic Lounge Shorts in Oatmeal Marl
Ninety Percent
Leah Ruched Maxi Skirt in Sage
Ninety Percent
Vesta Micromodal Knot Long Sleeve Top in Sandalwood
Ninety Percent
Classic Rib High Neck Top in Black
Ninety Percent
Cava Asymmetric Top in Summer Navy
Ninety Percent
Straight Leg Sweatpant in Black
Ninety Percent
Scarab Micromodal Cut Out Top in Black
Ninety Percent
Aria Ruched Tee in Black
Ninety Percent
Anis Top In Taupe
Ninety Percent
Agathi Draped Top in Black
Ninety Percent
Mona Long Sleeve Top in Enoki Mushroom
Ninety Percent
Priam Draped Dress in Bracken
Ninety Percent
Priam Draped Dress in Black
Ninety Percent
Louella Linen Shorts In Off White
Ninety Percent
Iphis Draped Long Sleeve Top in Aubergine
Ninety Percent
Ixia Twist Tank in Black
Ninety Percent
Aria Ruched Tee in Darkest Navy
Ninety Percent
Organic Cotton Denim Trousers in Black
Ninety Percent
Agathi Draped Top in White
Ninety Percent
Classic Lounge Sweatpant in Black
Ninety Percent
Iphis Draped Long Sleeve Top in Enoki Mushroom
Ninety Percent
Aria Ruched Tee in Taupe
Ninety Percent
Classic Cotton Oversized T-Shirt in Black
Ninety Percent
Calix Draped Top In Black
Ninety Percent
Straight Leg Sweatpant in Taupe
Ninety Percent
Romulus Dress in Tahini
Ninety Percent
Tino Cargo Pant in Dark Olive
Ninety Percent
Compact Cotton Oversized T-Shirt in Light Grey Marl
Ninety Percent
Lui Top in Black
Ninety Percent
Ninety Cap
Ninety Percent
Corey Ruched Long Sleeve Top in Off White
Ninety Percent
Cruz Dress In Chestnut
Ninety Percent
Karpas Top in Black
Ninety Percent
Raya Rouch Mini Skirt in Black
Ninety Percent
Lightweight Cotton fitted T-Shirt in Black
Ninety Percent
Coral Wrap Top In Black
Ninety Percent
Compact Cotton Boxy T-shirt in Off White


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