This is Unfolded is a UK-based fashion brand founded in 2021 by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who previously worked together to help large retailers reduce waste. They launched Unfolded to create a more sustainable and ethical approach to fashion, focusing on producing clothes only after customers place orders, thereby eliminating overproduction and waste. The brand collaborates with its community to design each item, ensuring that production aligns with customer demand. By adopting this model, Unfolded not only offers affordable, high-quality clothing but also uses the savings to pay garment workers higher wages and fund literacy programs for children near their factories in India. Their commitment to sustainability is evident in their use of natural, organic, or recycled fabrics, and they offset carbon emissions from transportation. This approach has led to a return rate of less than 3%, significantly lower than the industry standard of 30%, and has supported over 7,500 children in India to learn to read and write.
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Maddie Short Sleeve Terrazzo Print
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Lou Notch Neck Top
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Molly - Sweetheart Midi Dress - Yellow Floral
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Lola - Button Jumpsuit - Navy Geo Print - Sample
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Susie Mini Wrap Dress
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Shona Sweatshirt - Navy Statement Star Print
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Cara - Relaxed Culotte - Red
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Robyn - Wide Leg Jogger - Black - Sample
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Joey - Canvas Tote Bag
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Georgia Midi Skirt
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Kate - V Neck Tiered Dress - Red - Sample
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Jo - Midi Button Front Dress - Multi
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Maddie - V Neck Dress - Rust Spot Print - Sample
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Izzy - Kids Long Sleeve Dress - Pink & Red Floral Print
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Claire - Midi Wrap Dress - Yellow
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India - Hair Scrunchie - Fern Teal Leaf Print
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Rodica Black Textured Dress
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Jaya - Square Neck Sundress - Black - Sample
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Maddie - V Neck Dress - Blue Floral
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Laura-Joy - Ribbed Vest - Black
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Cader 4 Way Midi Dress - Black
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Rachel - Sleeveless Jumpsuit - White
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Sustainable Basics Bundle - Freya (Black and White)
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Kirsty Scribble Print Shirt Dress
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Ellie - Woven Check Pyjama Set
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Lana Denim Trouser
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Deborah - Cotton Crinkle Shirt - Blue
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Sandie - Cord Pinafore Dress - Green
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Lilah - Kids Pinafore Dress - Olive
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Rhianna Gingham Culotte - Sample
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Kathleen - Relaxed Dungaree - Black
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Yasmynn - Cord Shacket - Green
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Lois - Angel Sleeve Satin Dress - Navy - Sample
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Anoushka - T-Shirt - Blue
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Ella - Wide Leg Trouser - Light Sand - Sample
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Fleur Embroidered Dress
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Rodica Brushstroke Print Dress
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Vera Ditsy Blue Midi Dress
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Megan - Strappy Midi Dress - Blue (Unbagged)
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Polly - High Neck Jersey Top - Ecru
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Maddie Dress - Geo Spot
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Katherine - High Neck Mini Dress - Red
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Sara - Strappy Sundress - Green - Sample
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Abbey Rib Vest - Black
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Angela - Cargo Trouser - Khaki - Sample
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Lottie Blouson Top
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Daisy - Wrap Dress - Black
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Bex - Jumpsuit - Blue


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