This is Unfolded is a UK-based fashion brand founded in 2021 by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who previously worked together to help large retailers reduce waste. They launched Unfolded to create a more sustainable and ethical approach to fashion, focusing on producing clothes only after customers place orders, thereby eliminating overproduction and waste. The brand collaborates with its community to design each item, ensuring that production aligns with customer demand. By adopting this model, Unfolded not only offers affordable, high-quality clothing but also uses the savings to pay garment workers higher wages and fund literacy programs for children near their factories in India. Their commitment to sustainability is evident in their use of natural, organic, or recycled fabrics, and they offset carbon emissions from transportation. This approach has led to a return rate of less than 3%, significantly lower than the industry standard of 30%, and has supported over 7,500 children in India to learn to read and write.
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Rhiona Denim Dress
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Anna - Reversible Kimono Jacket - Black, White & Yellow
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Maisie - Cotton Crinkle Culottes - Rust
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Barbara Red Floral Dress - Sample
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Chelle - Cami Top - Green - Sample
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Rebecca - Midaxi Slip Dress - Black
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Frances - Midi Dress - Black Floral
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Vera Dress - Watercolour Spot - Sample
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Maddie Dress - Paisley
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Alice - Flannel Check Pyjama - Navy & Cream
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Lois - Angel Sleeve Satin Dress - Navy - Sample
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Georgia Midi Skirt
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Lana Trouser - Black
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Lulu - Scoop Neck Jumpsuit - Teal
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Miriam Red Seersucker Dress
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Lucy - Scoop Neck T Shirt - Khaki
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Polly - High Neck Jersey Top - Black
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Rhiona Dress - Charcoal
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Sam Navy Print Shirred Dress
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Mabel - Washbag - Pink & Red
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Lana - High Waist Trouser - Teal - Sample
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Deborah - Cotton Crinkle Shirt - Blue
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Sandie - Cord Pinafore Dress - Green
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Sadie - Square Neck Vest - White
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Barbara - Notch Neck Dress - Navy Floral
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Melodi - Kids Long Sleeve T-Shirt - Navy Dinosaur Print
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India - Hair Scrunchie - Lola Navy Geo Print
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Meg Black Trouser - Sample
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Ruby Black Tank Top - Sample
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Claire Midi Wrap Dress Green
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Martha - Relaxed Linen Shirt - Pink
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Rosie PJ - Pink Star & Washbag Bundle
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Lana Trouser - Black - Sample
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Sian - Pyjama Set - Blue Abstract Leaf Print
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India - Hair Scrunchie - Fern Teal Leaf Print
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Anya - Oversized Shirt - Blue Pinstripe
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Martha Oversized Shirt
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Rosie - Poplin Pyjama Set - Navy Comet Print
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Wendy - Wrap Top - Red
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Jenny - Cotton Crinkle Shorts - Rust - Sample
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Roxy - Cord Midi Skirt - Teal
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Sara - Strappy Sundress - Green
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Katie - V Neck Tea Dress - Green Smudge Leopard Print - Sample
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Sandie - Cord Pinafore Dress - Burgundy
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Harris - Kids Button Piqué T-Shirt - Blue
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Sam - Shirred Puff Sleeve Dress - Dark Green
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Tejal Linen Shirt
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Yasmynn - Cord Shacket - Green


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