This is Unfolded is a UK-based fashion brand founded in 2021 by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who previously worked together to help large retailers reduce waste. They launched Unfolded to create a more sustainable and ethical approach to fashion, focusing on producing clothes only after customers place orders, thereby eliminating overproduction and waste. The brand collaborates with its community to design each item, ensuring that production aligns with customer demand. By adopting this model, Unfolded not only offers affordable, high-quality clothing but also uses the savings to pay garment workers higher wages and fund literacy programs for children near their factories in India. Their commitment to sustainability is evident in their use of natural, organic, or recycled fabrics, and they offset carbon emissions from transportation. This approach has led to a return rate of less than 3%, significantly lower than the industry standard of 30%, and has supported over 7,500 children in India to learn to read and write.
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Claire - Midi Wrap Dress - Black
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Abbey - Vest - Pink - Sample
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Mabel - Washbag - Pink & Red
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Lana - High Waist Trouser - Teal - Sample
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Emily - Midi Dress - Polka Dot - Sample
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Romana - Long Sleeved Button Down Blouse - Blue
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Oneisa - Sweatshirt - Khaki
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Camilla - Belted Shirt Dress - Green Terrazzo Print - Sample
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Penny - Boxy T Shirt - White
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Christina - Wrap Midi Dress - Navy
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Emma - Shorts - Pink
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Kiara Drawcord Midi Dress - Sample
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Barbara Red Floral Dress
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Sandie - Cord Pinafore Dress - Burgundy
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Ella - Wide Leg Trouser - Black - Sample
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Rhianna Black Culotte - Sample
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Rodica Black Textured Dress
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Jaya - Square Neck Sundress - Black - Sample
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Kiara Drawcord Comfort Dress
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Angela - Cargo Trouser - Khaki
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Nena - Pleated Dress - Navy Leaf Print
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Ruby Black Tank Top
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Cara - Relaxed Culotte - Red
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Robyn - Wide Leg Jogger - Black - Sample
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Sarah - Peplum Blouse - Black
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Sam Navy Print Shirred Dress
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Libby - Lurex Midi Dress - Green and Gold
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Becca Cotton Stripe Shirt - Sample
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Rodica Dress - Triangle Print
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Sam Navy Print Shirred Dress - Sample
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Cara - Relaxed Culotte - Black
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Lola - Button Jumpsuit - Navy Geo Print
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Ashleigh - Button Through Shirt Dress - Teal Print - Sample
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Eva - Quilted Vest - Floral
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Daisy - Wrap Dress - Black
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Robyn - Wide Leg Jogger - Black
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Florence Broderie Blouson Top
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Katie - V Neck Tea Dress - Green Smudge Leopard Print - Sample
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Liv - Cord Mini Dress - Teal - Sample
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Meg Tencel Navy Trouser - Sample
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Sam - Shirred Puff Sleeve Dress - Lilac
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Susan Coral Maxi Dress
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Sally-Grace - Tie Sleeve Midi Dress - Green
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Lana - Trousers - Navy
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Kirsty Scribble Print Shirt Dress
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Kate - V Neck Tiered Dress - Red - Sample
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Without Waste Deadstock Bag
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Faye - Gathered Bodice Midaxi Dress - Green - Sample


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