This is Unfolded is a UK-based fashion brand founded in 2021 by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who previously worked together to help large retailers reduce waste. They launched Unfolded to create a more sustainable and ethical approach to fashion, focusing on producing clothes only after customers place orders, thereby eliminating overproduction and waste. The brand collaborates with its community to design each item, ensuring that production aligns with customer demand. By adopting this model, Unfolded not only offers affordable, high-quality clothing but also uses the savings to pay garment workers higher wages and fund literacy programs for children near their factories in India. Their commitment to sustainability is evident in their use of natural, organic, or recycled fabrics, and they offset carbon emissions from transportation. This approach has led to a return rate of less than 3%, significantly lower than the industry standard of 30%, and has supported over 7,500 children in India to learn to read and write.
Unfolded
Vanessa - Tailored Wide Leg Trouser - Sand
Unfolded
Sian - Pyjamas - Olive Heart Print
Unfolded
Clara - Shirt Maxi Dress - Leopard Print - Sample
Unfolded
Rebecca - Slip Dress - Olive
Unfolded
Julie Pocket Front Linen Skirt
Unfolded
Deborah - Oversized Shirt - Green
Unfolded
Camilla Dress - Navy Linear Floral - Sample
Unfolded
Deb - Reversible Satin Kimono Top - Navy
Unfolded
Eva - Quilted Vest - Denim
Unfolded
Yasmynn - Corduroy Shacket - Olive
Unfolded
Rosie - Poplin Pyjama - Pink & Red - Sample
Unfolded
Cara - Relaxed Culotte - Black
Unfolded
Vera Dress - Watercolour Spot
Unfolded
Lana - Trousers - Olive
Unfolded
Anoushka - T-Shirt - White
Unfolded
Sam Floral Dress
Unfolded
Caroline Button Front Puff Sleeve Top
Unfolded
Becca Cotton Stripe Shirt
Unfolded
Becky - Belted Midi Dress - Blue
Unfolded
Ivy - Kids T-Shirt - Bicycle Print
Unfolded
Rebecca - Slip Dress - Olive - Sample
Unfolded
Lana Trouser - Black - Sample
Unfolded
Rosie - Poplin Pyjama - Green & Pink
Unfolded
Heather Button Front Trouser - Sample
Unfolded
Shona Sweatshirt - Navy Statement Star Print
Unfolded
Roxy - Cord Midi Skirt - Teal - Sample
Unfolded
Camilla Dress - Green Floral
Unfolded
Claudia Green Knot Dress - Sample
Unfolded
Emily - Square Neck Midi Dress - Blue
Unfolded
Kidswear Bundle 1 - 5 Items
Unfolded
Valerie Lurex Dress - Burgundy and Bronze / Silver
Unfolded
Lucy - Scoop Neck T Shirt - Khaki
Unfolded
Polly - High Neck Jersey Top - Black
Unfolded
Kathleen - Dungaree - Cerise
Unfolded
Gill - Pleated Skirt - Green Terrazzo
Unfolded
Sam - Shirred Puff Sleeve Dress - Dark Green - Sample
Unfolded
Lana - Trousers - Sand
Unfolded
Jane - Pleated Skirt - Teal
Unfolded
Maddie Wave Print Midi Dress
Unfolded
Susanne - V Neck Button Dress - Star Print
Unfolded
Anoushka - T-Shirt - Black
Unfolded
Sam - Shirred Puff Sleeve Dress - Lilac
Unfolded
Camilla Dress - Navy Linear Floral
Unfolded
Tegan Jersey Woven Mix Dress - Sample
Unfolded
Libby - Lurex Midi Dress - Green and Gold - Sample
Unfolded
Maddie - V Neck Dress - Dark Teal
Unfolded
Fern - V Neck Relaxed Dress - Teal Leaf Print
Unfolded
Martha Oversized Shirt


Be the first to know when Europe's top ethical brands are on sale, sign up to our newsletter here