This is Unfolded is a UK-based fashion brand founded in 2021 by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who previously worked together to help large retailers reduce waste. They launched Unfolded to create a more sustainable and ethical approach to fashion, focusing on producing clothes only after customers place orders, thereby eliminating overproduction and waste. The brand collaborates with its community to design each item, ensuring that production aligns with customer demand. By adopting this model, Unfolded not only offers affordable, high-quality clothing but also uses the savings to pay garment workers higher wages and fund literacy programs for children near their factories in India. Their commitment to sustainability is evident in their use of natural, organic, or recycled fabrics, and they offset carbon emissions from transportation. This approach has led to a return rate of less than 3%, significantly lower than the industry standard of 30%, and has supported over 7,500 children in India to learn to read and write.
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Gill - Pleated Skirt - Pink & Red
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Freya - V Neck T Shirt - Black
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Lynn Drawcord Waist Trouser - Denim
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Katie Mini Dress
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Polly - High Neck Jersey Top - Ecru
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Lana - High Waisted Trousers - Green
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Maddie V-Neck Short Sleeve Dress - Olive Print
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Yasmynn - Cord Shacket - Green
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Zoe - Long Sleeved Button Down Blouse Black
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Mabel - Washbag - Green & Cream
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Lana Denim Trouser
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Avalon Wrap Top
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Roxy - Cord Midi Skirt - Teal
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Bex - Jumpsuit - Blue
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Jo - Midi Button Front Dress - Multi
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Carly - Sweetheart Midaxi Dress - Red
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Aimee Spot Dress
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Lilah Monochrome Dress
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Isha Relaxed Trouser - Green
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Morag - V Neck Bias Cut Tea Dress - Blue
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Cara - Relaxed Culotte - Red
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Adele Relaxed Tee - Navy
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Vera Midi Dress - Brushstroke
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Ivy - Summer Trouser - Sand
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Maddie Dress - Geo Spot
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Carol - Peplum Blouse - Zebra Print
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Kathleen - Relaxed Dungaree - Black
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Heather Button Front Trouser
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Penelope Georgette Dress - Blue & White Floral Print
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Lyndsey - High Neck Blouse - Multi
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Fleur Embroidered Dress
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Maddie White Ditsy Print Midi Dress
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Monica V-Neck Tea Dress - Navy Floral
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Sandie - Cord Pinafore Dress - Green
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Marilyn Seersucker Dress - Red
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Nicky - Sweatshirt - Peach Stonewash
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Libby Lurex Dress - Navy and Bronze / Silver
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Sam Navy Print Shirred Dress
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Katrina Cotton Shirt Dress - Navy
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Emily - Square Neck Midi Dress - Blue
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Shona Sweatshirt - Navy Statement Star Print
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Robyn - Wide Leg Jogger - Blue Stonewash
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Jamila - Lurex Blouse - Green and Gold
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Dani Mini Dress - Denim
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Isabelle Bias Cut Skirt - Monochrome Floral Print
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Laura - Boat Neck Jersey Top - Teal
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Millie Button Front Dress - Blue Star Print
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Liv - Cord Mini Dress - Black


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