This is Unfolded is a UK-based fashion brand founded in 2021 by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who previously worked together to help large retailers reduce waste. They launched Unfolded to create a more sustainable and ethical approach to fashion, focusing on producing clothes only after customers place orders, thereby eliminating overproduction and waste. The brand collaborates with its community to design each item, ensuring that production aligns with customer demand. By adopting this model, Unfolded not only offers affordable, high-quality clothing but also uses the savings to pay garment workers higher wages and fund literacy programs for children near their factories in India. Their commitment to sustainability is evident in their use of natural, organic, or recycled fabrics, and they offset carbon emissions from transportation. This approach has led to a return rate of less than 3%, significantly lower than the industry standard of 30%, and has supported over 7,500 children in India to learn to read and write.
Unfolded
Gill - Pleated Skirt - Pink & Red
Unfolded
Lynn Drawcord Waist Trouser - Denim
Unfolded
Mabel - Washbag - Green & Cream
Unfolded
Lana Denim Trouser
Unfolded
Roxy - Cord Midi Skirt - Teal
Unfolded
Bex - Jumpsuit - Blue
Unfolded
Jo - Midi Button Front Dress - Multi
Unfolded
Aimee Spot Dress
Unfolded
Lilah Monochrome Dress
Unfolded
Isha Relaxed Trouser - Green
Unfolded
Adele Relaxed Tee - Navy
Unfolded
Maddie Dress - Geo Spot
Unfolded
Carol - Peplum Blouse - Zebra Print
Unfolded
Kathleen - Relaxed Dungaree - Black
Unfolded
Lyndsey - High Neck Blouse - Multi
Unfolded
Nicky - Sweatshirt - Peach Stonewash
Unfolded
Katrina Cotton Shirt Dress - Navy
Unfolded
Emily - Square Neck Midi Dress - Blue
Unfolded
Robyn - Wide Leg Jogger - Blue Stonewash
Unfolded
Dani Mini Dress - Denim
Unfolded
Laura - Boat Neck Jersey Top - Teal
Unfolded
Millie Button Front Dress - Blue Star Print
Unfolded
Liv - Cord Mini Dress - Black
Unfolded
Libby Lurex Dress - Navy and Gold
Unfolded
Alanna Midi Dress
Unfolded
Gill - Pleated Skirt - Green Terrazzo
Unfolded
Brittany Wrap Dress - Black
Unfolded
Penny - Boxy T Shirt - White
Unfolded
Penny - Boxy T Shirt - Black
Unfolded
Madlein Red Seersucker Top
Unfolded
Rosie - Poplin Pyjama - Green & Pink
Unfolded
Rodica Dress - Embroidered Black
Unfolded
Abbey - Vest - Pink
Unfolded
Rhiona Dress - Charcoal
Unfolded
Laila Top - Navy Linear Floral
Unfolded
Christina - Wrap Midi Dress - Navy
Unfolded
Cader 4 Way Midi Dress - Black
Unfolded
Kathleen - Relaxed Dungaree - Sage
Unfolded
Freya - V Neck T Shirt - Green
Unfolded
Willow - Hoodie - Blue Stonewash
Unfolded
Laura-Joy - Ribbed Vest - Black
Unfolded
Lesley - Midi Button Wrap Dress - Blue Polkadot
Unfolded
Maddie - V Neck Dress - Dark Teal
Unfolded
Anoushka - T-Shirt - Black
Unfolded
Lou Notch Neck Top
Unfolded
Elizabeth - Henley Jersey Top - Stripe
Unfolded
Ella - Wide Leg Trouser - Green
Unfolded
Becca Cotton Stripe Shirt


Be the first to know when Europe's top ethical brands are on sale, sign up to our newsletter here