This is Unfolded is a UK-based fashion brand founded in 2021 by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who previously worked together to help large retailers reduce waste. They launched Unfolded to create a more sustainable and ethical approach to fashion, focusing on producing clothes only after customers place orders, thereby eliminating overproduction and waste. The brand collaborates with its community to design each item, ensuring that production aligns with customer demand. By adopting this model, Unfolded not only offers affordable, high-quality clothing but also uses the savings to pay garment workers higher wages and fund literacy programs for children near their factories in India. Their commitment to sustainability is evident in their use of natural, organic, or recycled fabrics, and they offset carbon emissions from transportation. This approach has led to a return rate of less than 3%, significantly lower than the industry standard of 30%, and has supported over 7,500 children in India to learn to read and write.
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Rhiona Denim Dress
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Emily - Midi Dress - Polka Dot
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Marilyn Seersucker Dress - Red
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Meg Tencel Navy Trouser
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Mira - Kids Pyjama Set - Moon & Star Print
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Aria - Cord Midi Dress - Teal
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Adele Relaxed Tee - Navy
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Hanneke Shirt Dress
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Emma - Shorts - Pink
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Eve - Relaxed Blouse - White
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Julie Pocket Front Linen Skirt
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Sophie - Button Through Belted Midi Dress
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Katie - Shirred Bodice Midi Dress - Blue
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Rosie Pyjamas - Pink Star Print
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Maddie Wave Print Midi Dress
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Daisie Denim Charcoal Dress - Rhiona Long Sleeve
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Rhianna Gingham Culotte
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Emily - Square Neck Midi Dress - Blue
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Louise Georgette Midi Dress
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Heather Button Front Trouser
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Dana Wrap Dress - Multi Painted Floral Print
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Sally-Grace - Tie Sleeve Midi Dress - Green
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Bex - Jumpsuit - Blue
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Sarah - Peplum Blouse - Black
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Polly - High Neck Jersey Top - Black
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Callie Linen Mix Wrap Dress - Geo Print
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Maci - Cord Zip Jumpsuit - Black
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Clara - Shirt Maxi Dress - Leopard Print
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Juniper - Tiered Stripe Dress - Blue Stripe
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Michelle - Short Sleeve Shirt Dress - Red/Orange
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Anne - Button Through Denim Dress
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Becca Cotton Stripe Shirt
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Mabel Washbag - Multicolour Floral Print
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Maddie Dress - Paisley
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Kidswear Bundle 2 - 5 Items
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Lana Trouser - Burgundy
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Rosie Pyjamas - Blue Floral Print
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Penny - Boxy T Shirt - Black
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Lana - High Waist Trouser - Teal
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Claire Midi Dress
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Evie - Zip Sweatshirt - Blue
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Becky - Belted Midi Dress - Blue
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Anoushka - T-Shirt - Black
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Lana Trouser - Black
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Maxie Lyocell Denim Jumpsuit
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Laura - Long Sleeve Wrap Blouse - Coral
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Ella - Wide Leg Trouser - Navy
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Lizzy Pink Embroidered Dress


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