This is Unfolded is a UK-based fashion brand founded in 2021 by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who previously worked together to help large retailers reduce waste. They launched Unfolded to create a more sustainable and ethical approach to fashion, focusing on producing clothes only after customers place orders, thereby eliminating overproduction and waste. The brand collaborates with its community to design each item, ensuring that production aligns with customer demand. By adopting this model, Unfolded not only offers affordable, high-quality clothing but also uses the savings to pay garment workers higher wages and fund literacy programs for children near their factories in India. Their commitment to sustainability is evident in their use of natural, organic, or recycled fabrics, and they offset carbon emissions from transportation. This approach has led to a return rate of less than 3%, significantly lower than the industry standard of 30%, and has supported over 7,500 children in India to learn to read and write.
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Oneisa - Sweatshirt - Inky Blue
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Lizzy Pink Embroidered Dress
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Maeve Dress - Lurex & Print Green
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Sally-Grace - Tie Sleeve Midi Dress - Green
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Sian - Pyjama Set - Blue Abstract Leaf Print
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Maxie Lyocell Denim Jumpsuit
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Ruby Gingham Tank Top
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Ivy - Summer Trouser - Sand
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Joan Bow Strap Dress - Blue & White Stripe
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Rosie - Poplin Pyjama - Green & Cream
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Eva - Quilted Vest - Floral
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Lizzie Embroidered Summer Jacket - Cream
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Martha Oversized Shirt
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Maddie Short Blouson Sleeve Dress - Green Micro Floral Print
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Sian - Pyjamas - Olive Heart Print
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Aimee Spot Dress
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Havilah - Jumpsuit - Black
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Zoey Tank Knit - Black
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Bex Jumpsuit
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Edith Textured Relaxed Top - White
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Katrina Cotton Shirt Dress - Navy
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Alanna Midi Dress
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Gill - Pleated Skirt - Green Terrazzo
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Murron - Collared Shirt - White
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Harris - Kids Button Piqué T-Shirt - Blue
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Jessica V-Neck Denim Dress - Printed Paisley
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Rodica Brushstroke Print Dress
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Elizabeth - Henley Jersey Top - Stripe
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Monica V-Neck Tea Dress - Navy Floral
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Rosie Pyjamas - Pink Star Print
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Daisie Denim Dress - Rhiona Long Sleeve
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Mabel Washbag - Pink Star Print
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Angelica - Lace Trim Midi Dress - Leopard Print
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Brittany Wrap Dress
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Joy Cotton Crinkle Trouser - Brown
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Siobhan - Button Front Mini Dress - Yellow
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Louise - Jersey Top - Blue
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Adele Relaxed Tee - Navy
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Deb - Reversible Satin Kimono Top - Navy
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Eva - Quilted Vest - Denim
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Claire Midi Wrap Dress Green
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Suzanne - Wrap Jumpsuit - Navy
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Dani Mini Dress - Denim
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Kidswear Bundle 3 - 3 Items
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Rosie - Poplin Pyjama - Green & Pink
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Freya - V Neck T Shirt - Black
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Rosie - Poplin Pyjama - Pink & Red
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Charlotte - Peasant Blouse - Blue


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