This is Unfolded is a UK-based fashion brand founded in 2021 by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who previously worked together to help large retailers reduce waste. They launched Unfolded to create a more sustainable and ethical approach to fashion, focusing on producing clothes only after customers place orders, thereby eliminating overproduction and waste. The brand collaborates with its community to design each item, ensuring that production aligns with customer demand. By adopting this model, Unfolded not only offers affordable, high-quality clothing but also uses the savings to pay garment workers higher wages and fund literacy programs for children near their factories in India. Their commitment to sustainability is evident in their use of natural, organic, or recycled fabrics, and they offset carbon emissions from transportation. This approach has led to a return rate of less than 3%, significantly lower than the industry standard of 30%, and has supported over 7,500 children in India to learn to read and write.
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Rosie PJ - Green Star & Washbag Bundle
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Roxy - Cord Midi Skirt - Black - Sample
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Barbara Red Floral Dress - Sample
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Abby - Backless Satin Midi Dress - Red
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Suzanne - Wrap Jumpsuit - Navy
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Rhianna Gingham Culotte - Sample
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Sofia - Kids Dungarees - Denim Blue
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Meg Tencel Navy Trouser
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Maci - Cord Zip Jumpsuit - Black
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Clara - Shirt Maxi Dress - Leopard Print
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Angelica - Lace Trim Midi Dress - Black - Sample
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Lana Trouser - Black - Sample
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Eve - Relaxed Blouse - White
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Ivy - Summer Trouser - Blue
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Hannah Cotton Stripe Knit - Cream
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Abby - Backless Satin Midi Dress - Red - Sample
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Freya - V Neck T Shirt - White
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Sandie - Button Down Pinafore Dress - Black
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Maddie - V Neck Dress - Burgundy
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Camilla Dress Black Linear Floral
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Ella - Wide Leg Trouser - Light Sand
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Libby Lurex Dress - Navy and Bronze / Silver
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Lesley - Midi Button Wrap Dress - Green
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Lola - Button Jumpsuit - Navy Geo Print - Sample
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Lana - High Waisted Trousers - Green
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Havilah - Jumpsuit - Black
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Zoey Tank Knit - Black
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Maddie - V Neck Dress - Rust Spot Print - Sample
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Sam - Shirred Puff Sleeve Dress - Lilac
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Rosie PJ - Multi Floral & Washbag Bundle
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Beth - High Waisted Trouser - Black
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Siobhan - Button Front Mini Dress - Yellow
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Aria - Cord Midi Dress - Teal - Sample
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Rodica Dress - Triangle Print
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Kidswear Bundle 5 - 3 Items
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Heather Button Front Trouser
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Eloise Broderie Sun Dress - Sample
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Carol - Peplum Blouse - Zebra Print
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Jenny - Cotton Crinkle Shorts - Green - Sample
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Rodica Broderie Dress - Sample
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Morag - V Neck Bias Cut Tea Dress - Navy Polka Dot Print
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Claire Midi Dress
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Penny - Boxy T Shirt - White
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Meg Black Trouser
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Deb - Reversible Satin Kimono Top - Navy
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Eva - Quilted Vest - Denim
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Mary Midi Dress - Sample
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Lulu - Scoop Neck Jumpsuit - Black - Sample


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