This is Unfolded is a UK-based fashion brand founded in 2021 by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who previously worked together to help large retailers reduce waste. They launched Unfolded to create a more sustainable and ethical approach to fashion, focusing on producing clothes only after customers place orders, thereby eliminating overproduction and waste. The brand collaborates with its community to design each item, ensuring that production aligns with customer demand. By adopting this model, Unfolded not only offers affordable, high-quality clothing but also uses the savings to pay garment workers higher wages and fund literacy programs for children near their factories in India. Their commitment to sustainability is evident in their use of natural, organic, or recycled fabrics, and they offset carbon emissions from transportation. This approach has led to a return rate of less than 3%, significantly lower than the industry standard of 30%, and has supported over 7,500 children in India to learn to read and write.
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Libby Lurex Dress - Navy and Gold
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Caroline - V Neck Mini Dress - Green
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Ada Tencel Denim Dress
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Helen - Sweatshirt Blue
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Barbara - Notch Neck Dress - Navy Floral
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Lana - High Waist Trouser - Black
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Dia Scoop Neck Dress - Green Floral
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Elaine Embroidered Jacket - Reversible Navy
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Freya - V Neck T Shirt - Green
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Willow - Hoodie - Blue Stonewash
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Lana Trouser - Black
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Wendy - Wrap Top - Red
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Ivy - Summer Trouser - Blue
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Vic Georgette Tie Waist Dress - Blue & Ecru Leaf Print
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Emma - Shorts - Navy
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Rhiona Denim Dress
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Avalon Wrap Top
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Jamila Lurex Shirt - Burgundy and Gold
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Melodi - Kids Long Sleeve T-Shirt - Navy Dinosaur Print
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Seb - Kids Hoodie - Navy Terrazzo Print
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Lily Geo Print Shirt Dress
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Martha - Relaxed Shirt - Sage
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Clara - Utility Jumpsuit - Green
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Madlein Red Seersucker Top
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Rosie - Poplin Pyjama - Pink & Red
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Sam Navy Print Shirred Dress
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Khadiza - Tie Waist Shirt Dress
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Julie Pocket Front Linen Skirt
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Sophie - Button Through Belted Midi Dress
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Tegan Jersey Woven Mix Dress
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Kidswear Bundle 2 - 5 Items
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India - Hair Scrunchie - Navy Polka Dot
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Robyn - Wide Leg Jogger - Blue Stonewash
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Dana Wrap Dress - Multi Painted Floral Print
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Leah Angel Sleeve Dress - Brown & Blue Floral Print
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Shirt & Trouser Bundle - Deborah & Joy
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Isla Georgette Dress - Green Floral
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Daisie Denim Charcoal Dress - Rhiona Long Sleeve
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Edith Textured Relaxed Top - Blue
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Rosaleen Shirred Bodice Midi Dress
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Hedy - Kids T-Shirt - White Wave Stripe Print
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Julia - Printed Shirt Midi Dress - Navy and Green
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Allegra Broderie Dress - Green
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Jamila - Lurex Blouse - Green and Gold
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Penny - Crew Neck T Shirt - Pink
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Nena - Pleated Dress - Navy Leaf Print
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Ruby Black Tank Top
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Maddie Dress - Blue Floral


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