This is Unfolded is a UK-based fashion brand founded in 2021 by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who previously worked together to help large retailers reduce waste. They launched Unfolded to create a more sustainable and ethical approach to fashion, focusing on producing clothes only after customers place orders, thereby eliminating overproduction and waste. The brand collaborates with its community to design each item, ensuring that production aligns with customer demand. By adopting this model, Unfolded not only offers affordable, high-quality clothing but also uses the savings to pay garment workers higher wages and fund literacy programs for children near their factories in India. Their commitment to sustainability is evident in their use of natural, organic, or recycled fabrics, and they offset carbon emissions from transportation. This approach has led to a return rate of less than 3%, significantly lower than the industry standard of 30%, and has supported over 7,500 children in India to learn to read and write.
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Harper Reversible Quilted Jacket
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Daisie Denim Dress - Rhiona Long Sleeve
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Isha Relaxed Trouser - Green - Sample
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Emily - Midi Dress - Polka Dot - Sample
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Rosie PJ - Green Star & Washbag Bundle
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Dora - Wrap Top Midi Dress - Pink & Orange Linear Print - Sample
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Barbara Red Floral Dress - Sample
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Kiara Drawcord Comfort Dress
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Abby - Backless Satin Midi Dress - Red
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Lottie Blouson Top
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Susan Coral Maxi Dress
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Suzanne - Wrap Jumpsuit - Navy
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Maddie Dress - Blue Floral
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Susanne - V Neck Button Dress - Star Print - Sample
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Rhianna Gingham Culotte - Sample
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Sofia - Kids Dungarees - Denim Blue
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Martha Oversized Shirt
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Rosie - Poplin Pyjama Set - Navy Comet Print
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Hedy - Kids T-Shirt - White Wave Stripe Print
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Lana - Trousers - Sand
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Jane - Pleated Skirt - Teal
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Evie - Zip Sweatshirt - Pink
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Meg Tencel Navy Trouser
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Yasmynn - Corduroy Shacket - Brown
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Shona Sweatshirt - Navy Statement Star Print
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Mabel Washbag - Pink Star Print
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Melissa - Long Sleeve Belted Midi Dress - Navy and Gold
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Martha Oversized Shirt - Red
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Emma - Shorts - Pink (Unbagged)
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Avalon Wrap Top
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Rodica Black Textured Dress
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Jaya - Square Neck Sundress - Black - Sample
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Maci - Cord Zip Jumpsuit - Black
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Clara - Shirt Maxi Dress - Leopard Print
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Georgia - Midi Bias Cut Skirt - Navy Polka Dot Print - Sample
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Beth - High Waisted Trouser - Olive
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Mary Midi Dress
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Sustainable Basics Bundle - Lucy (White and Khaki)
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Brittany Wrap Dress - Sample
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Maisie - Cotton Crinkle Culottes - Green
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Eve - Relaxed Blouse - White
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Brittany Wrap Dress
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Julia - Printed Shirt Midi Dress - Navy and Green - Sample
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Isla Breton Top
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Laura-Joy - Ribbed Vest - Black
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Cader 4 Way Midi Dress - Black
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Emma - Shorts - Navy
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Roxy - Cord Midi Skirt - Black


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