This is Unfolded is a UK-based fashion brand founded in 2021 by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who previously worked together to help large retailers reduce waste. They launched Unfolded to create a more sustainable and ethical approach to fashion, focusing on producing clothes only after customers place orders, thereby eliminating overproduction and waste. The brand collaborates with its community to design each item, ensuring that production aligns with customer demand. By adopting this model, Unfolded not only offers affordable, high-quality clothing but also uses the savings to pay garment workers higher wages and fund literacy programs for children near their factories in India. Their commitment to sustainability is evident in their use of natural, organic, or recycled fabrics, and they offset carbon emissions from transportation. This approach has led to a return rate of less than 3%, significantly lower than the industry standard of 30%, and has supported over 7,500 children in India to learn to read and write.
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Emma - Shorts - Pink
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Maddie Dress - Blue Floral
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Susan Maxi Dress - White & Green Linear Print
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Rodica Dress - Embroidered Black
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Faye - Gathered Bodice Midaxi Dress - Green
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Fern Relaxed Dress - Ecru & Green Leaf Print
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Charlotte - Peasant Blouse - Blue
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Maci - Cord Zip Jumpsuit - Teal
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Lilah Monochrome Dress
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Audrey Shirred Waist V-Neck Dress - Blue Floral
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Susan Coral Maxi Dress
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Rodica Broderie Dress
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Abby - Square Neck Cut Out Backless Dress - Black
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Maddie Short Blouson Sleeve Dress - Green Micro Floral Print
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Maddie Dress - Paisley
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Maddie - V Neck Dress - Dark Teal
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Mabel - Washbag - Green & Cream
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Dora - Wrap Top Midi Dress - Pink & Orange Linear Print
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Vera Midi Dress - Brushstroke
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Daisie Denim Charcoal Dress - Rhiona Long Sleeve
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Maddie Short Sleeve Dress - Navy Polka Dot Print
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Mabel Washbag - Pink Star Print
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Callie Linen Mix Wrap Dress - Geo Print
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Cathy V-neck Tee - White
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Laila Top - Navy Linear Floral
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Vera Dress - Pink and Purple
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Helen - Sweatshirt Blue
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Melodi - Kids Long Sleeve T-Shirt - Navy Dinosaur Print
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Maeve Dress - Lurex & Print Green
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Kirsty Scribble Print Shirt Dress
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Hannah Midi Dress
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Penny - Boxy T Shirt - Black
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Maddie Short Sleeve Terrazzo Print
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Evie Zip Sweatshirt - Lilac
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Joy Cotton Crinkle Trouser - Brown
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Rodica Dress - Triangle Print
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Judy Square Neck Dress - Green Gingham
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Jo - Wide Leg Satin Trousers - Navy
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Roxy - Cord Midi Skirt - Teal
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Allegra Broderie Dress - Green
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Becky - Belted Midi Dress - Blue
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Mae - Bias Cut Dress - Blue & White Floral Print
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Abbey Rib Vest - Black
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Kara Pyjama Set - Multicolour Floral Print
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Violet Embroidered Sleeveless Top - Blue
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Carly - Sweetheart Midaxi Dress - Red
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Without Waste Deadstock Bag
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Murron - Collared Shirt - White


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