This is Unfolded is a UK-based fashion brand founded in 2021 by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who previously worked together to help large retailers reduce waste. They launched Unfolded to create a more sustainable and ethical approach to fashion, focusing on producing clothes only after customers place orders, thereby eliminating overproduction and waste. The brand collaborates with its community to design each item, ensuring that production aligns with customer demand. By adopting this model, Unfolded not only offers affordable, high-quality clothing but also uses the savings to pay garment workers higher wages and fund literacy programs for children near their factories in India. Their commitment to sustainability is evident in their use of natural, organic, or recycled fabrics, and they offset carbon emissions from transportation. This approach has led to a return rate of less than 3%, significantly lower than the industry standard of 30%, and has supported over 7,500 children in India to learn to read and write.
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Sam Navy Print Shirred Dress - Sample
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Madlein Red Seersucker Top
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Maci - Cord Zip Jumpsuit - Teal
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Ruby Gingham Tank Top - Sample
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Penny - Boxy T Shirt - Black
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Robyn - Wide Leg Jogger - Blue Stonewash
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Kathleen - Relaxed Dungaree - Sage
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Freya - V Neck T Shirt - Pink - Sample
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Rhianna Gingham Culotte - Sample
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Polly - High Neck Jersey Top - Ecru
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Molly - Sweetheart Midi Dress - Yellow Floral (Unbagged)
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Mary Midi Dress - Sample
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Julia - Printed Shirt Midi Dress - Navy and Green - Sample
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Elizabeth Mini Dress
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Alanna Midi Dress
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Nicky - Crew Sweat - Grey - Sample
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Camilla - Belted Shirt Dress - Green Terrazzo Print - Sample
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Maci - Cord Zip Jumpsuit - Black
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Clara - Shirt Maxi Dress - Leopard Print
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Freya - V Neck T Shirt - Black
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Lottie Top - Pink Abstract Dot Print
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Rodica Brushstroke Print Dress - Sample
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Lois - Angel Sleeve Satin Dress - Navy - Sample
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Eve - Relaxed Blouse - White
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Ella - Wide Leg Trouser - Green
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Clara - Shirt Maxi Dress - Star Print - Sample
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Claire Midi Dress - Sample
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Aria - Cord Midi Dress - Teal
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Meg Tencel Navy Trouser - Sample
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Sam Navy Print Shirred Dress
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Freya - V Neck T Shirt - White
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Sandie - Button Down Pinafore Dress - Black
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Tegan Jersey Woven Mix Dress
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Lyndsey - High Neck Blouse - Multi
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Ada Tencel Denim Dress
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Liv - Cord Mini Dress - Black
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Sophia - Wide Leg Trouser - Green
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Rosie Pyjamas - Pink Star Print
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Piper Sweatshirt - Blue Floral Print
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Laura - Boat Neck Jersey Top - Teal
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Yasmynn - Corduroy Shacket - Brown
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Clara - Utility Jumpsuit - Green
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Carly - Sweetheart Midaxi Dress - Green - Sample
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Katie - V Neck Tea Dress - Green Smudge Leopard Print - Sample
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Chelle - Cami Top - Green - Sample
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Beth - High Waisted Trouser - Black
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Kiara Drawcord Comfort Dress
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Lois - Angel Sleeve Satin Dress - Navy


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