This is Unfolded is a UK-based fashion brand founded in 2021 by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who previously worked together to help large retailers reduce waste. They launched Unfolded to create a more sustainable and ethical approach to fashion, focusing on producing clothes only after customers place orders, thereby eliminating overproduction and waste. The brand collaborates with its community to design each item, ensuring that production aligns with customer demand. By adopting this model, Unfolded not only offers affordable, high-quality clothing but also uses the savings to pay garment workers higher wages and fund literacy programs for children near their factories in India. Their commitment to sustainability is evident in their use of natural, organic, or recycled fabrics, and they offset carbon emissions from transportation. This approach has led to a return rate of less than 3%, significantly lower than the industry standard of 30%, and has supported over 7,500 children in India to learn to read and write.
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Linda - Midi Wrap Skirt - Black
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Maddie Dress - Navy Star Print
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Rosie - Poplin Pyjama - Green & Pink
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Kidswear Bundle 2 - 5 Items
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Maddie - V Neck Dress - Burgundy
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Camilla Dress Black Linear Floral
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Fleur Embroidered Dress
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Martha - Relaxed Shirt - Sage
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Mabel - Washbag - Green & Cream
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Polly - High Neck Jersey Top - Ecru
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Martha Oversized Shirt - Red
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Ivy - Summer Trouser - Blue
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Claudia Floral Knot Dress
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Mae - Bias Cut Dress - Blue & White Floral Print
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Celia Crinkle Trouser - Washed Navy
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Caroline - V Neck Mini Dress - Green
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Cathy V-neck Tee - Brown
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Kathleen Dungaree
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Evie - Zip Sweatshirt - Pink
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Rosie Pyjamas - Green Star Print
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Havilah - Jumpsuit - Black
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Zoey Tank Knit - Black
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Liv - Cord Mini Dress - Teal
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Elizabeth - Henley Jersey Top - Stripe
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Marisol Round Neck Shirred Dress - Ecru & Blue Sun Print
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Julie - Cap Sleeve Maxi Dress - Black Floral Print
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Julia - Printed Shirt Midi Dress - Pink Floral
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Kidswear Bundle 4 - 3 Items
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Rebecca - Slip Dress - Olive
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Rodica Black Textured Dress
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Gina Floral Decor Detail Denim Dress - Blue
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Sandie - Cord Pinafore Dress - Green
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Ellen Long Sleeve Tie Waist Broderie Detail Dress - Khaki
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Roxy - Cord Midi Skirt - Teal
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Zoe - Long Sleeved Button Down Blouse Black
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Isla Georgette Dress - Green Floral
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Linda - Midi Wrap Skirt - Green
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Maddie Short Sleeve Dress - Light Blue Floral Print
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Carly - Sweetheart Midaxi Dress - Green
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Luisa Swiss Dot Cotton Trim Detail Dress - Teal
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Julie Pocket Front Linen Skirt
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Sophie - Button Through Belted Midi Dress
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Mabel Washbag - Multicolour Floral Print
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Lily Geo Print Shirt Dress
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Allegra Broderie Button Through Dress - Yellow
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Charlotte - Peasant Blouse - Blue
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Marie Sleeveless Tiered Dress - Pink & Rust Print
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Maddie - V Neck Dress - Dark Teal


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