This is Unfolded is a UK-based fashion brand founded in 2021 by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who previously worked together to help large retailers reduce waste. They launched Unfolded to create a more sustainable and ethical approach to fashion, focusing on producing clothes only after customers place orders, thereby eliminating overproduction and waste. The brand collaborates with its community to design each item, ensuring that production aligns with customer demand. By adopting this model, Unfolded not only offers affordable, high-quality clothing but also uses the savings to pay garment workers higher wages and fund literacy programs for children near their factories in India. Their commitment to sustainability is evident in their use of natural, organic, or recycled fabrics, and they offset carbon emissions from transportation. This approach has led to a return rate of less than 3%, significantly lower than the industry standard of 30%, and has supported over 7,500 children in India to learn to read and write.
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Georgie Cotton Summer Dress - Red
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Caroline Button Front Puff Sleeve Top
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Mabel - Washbag - Green & Cream
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Carrie Shirred Waist Dress - Burnt Orange & Ecru Block Print
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Deborah Oversized Cotton Crinkle Shirt - Brown
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Fern Relaxed Dress - Blue & White Leaf Print
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Juniper - Tiered Stripe Dress - Blue Stripe
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Sarah - Slub Top - Stripe
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Tejal Linen Shirt (Unbagged)
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Miriam Red Seersucker Dress
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Harper Reversible Quilted Jacket
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Kiara Drawcord Comfort Dress
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Sian - Pyjamas - Olive Heart Print
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Romana - Long Sleeved Button Down Blouse - Blue
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Ella - Wide Leg Trouser - Green
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Piper Sweatshirt - Blue Floral Print
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Meg Tencel Navy Trouser
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Cader 4 Way Midi Dress - Green
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Charlotte Peasant Blouse
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Linda - Midi Wrap Skirt - Green
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Vera Ditsy Blue Midi Dress
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Eva - Quilted Vest - Floral
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Lizzie Embroidered Summer Jacket - Cream
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Martha - Relaxed Linen Shirt - Pink
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Rosie - Poplin Pyjama - Green & Pink
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Sarah - Peplum Blouse - Black
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Susan Maxi Dress - Pink Dot Print
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Roxy - Cord Midi Skirt - Teal
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Sofia - Kids Dungarees - Denim Blue
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Sandra Embroidered Stripe Shirt - Blue & White
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Hanneke Shirt Dress
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Emma - Shorts - Pink
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Camilla Shirt Dress - Brown & White Spot Print
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Ellen Long Sleeve Tie Waist Broderie Detail Dress - Khaki
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Karen - Button Down Shirt - White
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Beth - High Waisted Trouser - Olive
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Siobhan - Button Front Mini Dress - Yellow
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Louise - Jersey Top - Blue
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Ruth Angel Sleeve Tie Waist Dress - Navy
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Molly - Sweetheart Midi Dress - Yellow Floral
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Edith Textured Relaxed Top - White
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Carly - Sweetheart Midaxi Dress - Red
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Meg Camel Trouser
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Barbara Geo Print Dress
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Sam Shirred Puff Sleeve Dress - Brown Gingham Print
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Claire - Midi Wrap Dress - Black
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Beth - High Waisted Trouser - Black
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Gina Floral Decor Detail Denim Dress - Blue


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