This is Unfolded is a UK-based fashion brand founded in 2021 by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who previously worked together to help large retailers reduce waste. They launched Unfolded to create a more sustainable and ethical approach to fashion, focusing on producing clothes only after customers place orders, thereby eliminating overproduction and waste. The brand collaborates with its community to design each item, ensuring that production aligns with customer demand. By adopting this model, Unfolded not only offers affordable, high-quality clothing but also uses the savings to pay garment workers higher wages and fund literacy programs for children near their factories in India. Their commitment to sustainability is evident in their use of natural, organic, or recycled fabrics, and they offset carbon emissions from transportation. This approach has led to a return rate of less than 3%, significantly lower than the industry standard of 30%, and has supported over 7,500 children in India to learn to read and write.
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Lyndsey - High Neck Blouse - Multi
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Sarah - Slub Top - Stripe
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Tejal Linen Shirt (Unbagged)
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Camilla Dress - Navy Linear Floral
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Sandie - Cord Pinafore Dress - Green
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Rosie PJ - Green Star & Washbag Bundle
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Claudia Green Knot Dress
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Robyn - Wide Leg Jogger - Blue Stonewash
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Maci - Cord Zip Jumpsuit - Black
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Clara - Shirt Maxi Dress - Leopard Print
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Viv Straight Leg Trouser - Black
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Lana - High Waisted Trousers - Green
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Susanne - V Neck Button Dress - Star Print
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Lana Denim Trouser
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Katherine - High Neck Mini Dress - Red
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Vera Ditsy Print Midi Dress
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Margaret - Belted Denim Jacket
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Anne - Button Through Denim Dress
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Lilah Monochrome Dress
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Hannah Midi Dress
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Mae - Bias Cut Dress - Blue & White Floral Print
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Megan - Strappy Midi Dress - Blue
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Susan Maxi Dress
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Isla Georgette Dress - Green Floral
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Lily Geo Print Shirt Dress
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Sofia - Kids Dungarees - Denim Blue
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Shona Sweatshirt - Navy Statement Star Print
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Bex Jumpsuit
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Ellie - Woven Check Pyjama Set
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Maddie - V Neck Dress - Rust Spot Print
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Becca Cotton Stripe Shirt
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Anoushka - T-Shirt - Blue
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Laura - Boat Neck Jersey Top - Teal
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Millie Button Front Dress - Blue Star Print
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Adele Relaxed Tee - White
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Clara - Utility Jumpsuit - Green
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Hanneke Shirt Dress
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Emma - Shorts - Pink
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Helen - Sweatshirt Blue
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Robyn - Wide Leg Jogger - Black
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Florence Broderie Blouson Top
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Romana - Long Sleeved Button Down Blouse - Blue
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Rosie - Poplin Pyjama - Green & Cream
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Angelica - Lace Trim Midi Dress - Black
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Martha Oversized Shirt - Red
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Roxy - Cord Midi Skirt - Black
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Hedy - Kids T-Shirt - White Wave Stripe Print
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Ruby Gingham Tank Top


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