This is Unfolded is a UK-based fashion brand founded in 2021 by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who previously worked together to help large retailers reduce waste. They launched Unfolded to create a more sustainable and ethical approach to fashion, focusing on producing clothes only after customers place orders, thereby eliminating overproduction and waste. The brand collaborates with its community to design each item, ensuring that production aligns with customer demand. By adopting this model, Unfolded not only offers affordable, high-quality clothing but also uses the savings to pay garment workers higher wages and fund literacy programs for children near their factories in India. Their commitment to sustainability is evident in their use of natural, organic, or recycled fabrics, and they offset carbon emissions from transportation. This approach has led to a return rate of less than 3%, significantly lower than the industry standard of 30%, and has supported over 7,500 children in India to learn to read and write.
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Sarah - Slub Top - Stripe
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Tejal Linen Shirt (Unbagged)
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Maddie White Ditsy Print Midi Dress - Sample
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Beth - High Waisted Trouser - Black
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Angela - Cargo Trouser - Khaki
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Katie Mini Dress
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Lana - Trousers - Sand - Sample
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Angelica - Lace Trim Midi Dress - Black - Sample
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Robyn - Wide Leg Jogger - Black - Sample
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Rhiona Dress - Charcoal
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Murron - Collared Shirt - White
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Frances - Midi Dress - Black Floral - Sample
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Penny - Boxy T Shirt - Black
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Vera Dress - Pink and Purple
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Lana - High Waist Trouser - Black - Sample
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Hedy - Kids T-Shirt - White Wave Stripe Print
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Lulu - Scoop Neck Jumpsuit - Teal
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Miriam Red Seersucker Dress
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Sara - Strappy Sundress - Green
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Roxy - Cord Midi Skirt - Black - Sample
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Camilla Dress - Navy Linear Floral - Sample
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Seb - Kids Hoodie - Navy Terrazzo Print
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Alanna Midi Dress - Sample
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Lois - Angel Sleeve Satin Dress - Navy
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Jamila - Lurex Blouse - Green and Gold - Sample
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Isha Trouser - Navy
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Lana Trouser - Black
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Anya - Oversized Shirt - Blue Pinstripe
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Sam - Shirred Puff Sleeve Dress - Black
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Lyndsey - High Neck Blouse - Multi
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Maddie Dress - Paisley
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Khadiza - Tie Waist Shirt Dress
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Hanneke Shirt Dress - Sample
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Abby - Square Neck Cut Out Backless Dress - Black - Sample
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Carol - Peplum Blouse - Zebra Print
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Jenny - Cotton Crinkle Shorts - Green - Sample
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Maddie - V Neck Dress - Burgundy
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Camilla Dress Black Linear Floral
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Ella - Wide Leg Trouser - Light Sand
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Kathleen - Dungaree - Cerise
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Ellie - Woven Check Pyjama Set
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Barbara Red Floral Dress - Sample
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Sophie - Button Through Belted Midi Dress
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Libby Lurex Dress - Navy and Gold
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Isla Breton Top
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Gill - Pleated Skirt - Navy Abstract Leaf Print
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Ella - Wide Leg Trouser - Black - Sample
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Isha Relaxed Trouser - Green


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