This is Unfolded is a UK-based fashion brand founded in 2021 by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who previously worked together to help large retailers reduce waste. They launched Unfolded to create a more sustainable and ethical approach to fashion, focusing on producing clothes only after customers place orders, thereby eliminating overproduction and waste. The brand collaborates with its community to design each item, ensuring that production aligns with customer demand. By adopting this model, Unfolded not only offers affordable, high-quality clothing but also uses the savings to pay garment workers higher wages and fund literacy programs for children near their factories in India. Their commitment to sustainability is evident in their use of natural, organic, or recycled fabrics, and they offset carbon emissions from transportation. This approach has led to a return rate of less than 3%, significantly lower than the industry standard of 30%, and has supported over 7,500 children in India to learn to read and write.
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Seb - Kids Hoodie - Navy Terrazzo Print
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Claire Midi Dress
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Lilah Monochrome Dress
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Penny - Crew Neck T Shirt - Pink
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Joey - Canvas Tote Bag
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Verity Embroidered Trouser - Blue
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Maddie Wave Print Midi Dress
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Libby - Lurex Midi Dress - Green and Gold
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Camilla Dress - Green Floral
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Sandie - Cord Pinafore Dress - Burgundy
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Penny - Boxy T Shirt - Black
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Maddie Short Sleeve Dress - Floral Print
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Rosie Pyjamas - Blue Floral Print
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Sandie - Cord Pinafore Dress - Green
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Meg Tencel Navy Trouser
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Freya - V Neck T Shirt - White
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Sandie - Button Down Pinafore Dress - Black
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Myrtle Barrel Leg Trouser - Green
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Mabel - Washbag - Green & Cream
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Helena Lurex Dress - Mint/Gold
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Lana - High Waist Trouser - Black
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Michelle - Short Sleeve Shirt Dress - Red/Orange
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Robyn - Wide Leg Jogger - Black
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Florence Broderie Blouson Top
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Polly - High Neck Jersey Top - Ecru
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Georgia Midi Skirt
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Sally Grace Tie Sleeve Dress - Pink & Orange Floral Print
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Clara - Utility Jumpsuit - Green
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Kiara Drawcord Comfort Dress
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Maddie Dress - Blue Floral
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Susan Maxi Dress - White & Green Linear Print
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Shona Sweatshirt - Navy Statement Star Print
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Beth - High Waisted Trouser - Black (Unbagged)
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Joy Cotton Crinkle Trouser - Cobalt Blue
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Vera Ditsy Print Midi Dress
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Margaret - Belted Denim Jacket
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Roxy - Cord Midi Skirt - Teal
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Rhianna Black Culotte
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Helena Short Sleeve Jacquard Dress - Floral
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Susanne - V Neck Button Dress - Star Print
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Cara - Relaxed Culotte - Black
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Laura - Long Sleeve Wrap Blouse - Coral
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Ella - Wide Leg Trouser - Navy
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Eva - Quilted Vest - Stripe
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Charlotte Peasant Blouse
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Rhiona Dress - Charcoal
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Jamila Lurex Shirt - Burgundy and Gold
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Yasmynn - Cord Shacket - Green


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