This is Unfolded is a UK-based fashion brand founded in 2021 by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who previously worked together to help large retailers reduce waste. They launched Unfolded to create a more sustainable and ethical approach to fashion, focusing on producing clothes only after customers place orders, thereby eliminating overproduction and waste. The brand collaborates with its community to design each item, ensuring that production aligns with customer demand. By adopting this model, Unfolded not only offers affordable, high-quality clothing but also uses the savings to pay garment workers higher wages and fund literacy programs for children near their factories in India. Their commitment to sustainability is evident in their use of natural, organic, or recycled fabrics, and they offset carbon emissions from transportation. This approach has led to a return rate of less than 3%, significantly lower than the industry standard of 30%, and has supported over 7,500 children in India to learn to read and write.
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Mabel - Washbag - Pink & Red
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Bea Lyocell Denim Wide Leg Trouser
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Sandie - Cord Pinafore Dress - Green
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Madlein Red Seersucker Top
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Rosie - Poplin Pyjama - Black Floral
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Joy Cotton Crinkle Trouser - Brown
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Lydia Bar Neckline Short Sleeve Dress - Blue
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Nivi - Luxury Reversible Embroidered Jacket - Special Edition
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Lilah Monochrome Dress
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Mary Midi Dress
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Barbara - Notch Neck Dress - Navy Floral
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Melodi - Kids Long Sleeve T-Shirt - Navy Dinosaur Print
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Nicky - Sweatshirt - Peach Stonewash
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Abbey Rib Vest - Black
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Sarah - Slub Top - Stripe
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Tejal Linen Shirt (Unbagged)
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Linda - Wrap Jumpsuit - Black
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Vera Midi Dress - Brushstroke
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Vera Ditsy Print Midi Dress
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Margaret - Belted Denim Jacket
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Jo - Wide Leg Satin Trousers - Navy
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Zoey Tank Knit
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Flora - V Neck Top - Blue Floral
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Shona Sweatshirt - Navy Statement Star Print
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Evie - Zip Sweatshirt - Pink
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Susan Coral Maxi Dress
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Margot Lambswool Rib Cardigan - Raspberry Pink
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Robyn - Wide Leg Jogger - Black
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Florence Broderie Blouson Top
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Naaila Paisley Dress - Navy
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Emma - Shorts - Navy
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Kathleen - Relaxed Dungaree - Sage
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Kari Broderie Short Sleeve Shirt - White
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Freya - V Neck T Shirt - White
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Sandie - Button Down Pinafore Dress - Black
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Fern Relaxed Dress - Ecru & Green Leaf Print
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Claire Midi Wrap Dress Green
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Suzanne - Wrap Jumpsuit - Navy
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Vera Dress - Watercolour Spot
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Ella - Wide Leg Trouser - Green
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Mabel Washbag - Pink Star Print
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Camilla Dress - Green Floral
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Sofia - Kids Dungarees - Denim Blue
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Evie - Zip Sweatshirt - Cream
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Roxy - Cord Midi Skirt - Black
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Anya - Oversized Shirt - Blue Pinstripe
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Sian - Pyjamas - Olive Heart Print
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Isabelle Bias Cut Skirt - Monochrome Floral Print


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