This is Unfolded is a UK-based fashion brand founded in 2021 by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who previously worked together to help large retailers reduce waste. They launched Unfolded to create a more sustainable and ethical approach to fashion, focusing on producing clothes only after customers place orders, thereby eliminating overproduction and waste. The brand collaborates with its community to design each item, ensuring that production aligns with customer demand. By adopting this model, Unfolded not only offers affordable, high-quality clothing but also uses the savings to pay garment workers higher wages and fund literacy programs for children near their factories in India. Their commitment to sustainability is evident in their use of natural, organic, or recycled fabrics, and they offset carbon emissions from transportation. This approach has led to a return rate of less than 3%, significantly lower than the industry standard of 30%, and has supported over 7,500 children in India to learn to read and write.
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Susan Maxi Dress - White & Green Linear Print
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Aimee Spot Dress
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Oneisa - Sweatshirt - Khaki
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Anya - Oversized Shirt - Blue Pinstripe
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Laura - Boat Neck Jersey Top - Teal
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Millie Button Front Dress - Blue Star Print
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Ruby Tank Top - Brown Gingham
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Robyn - Wide Leg Jogger - Black
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Florence Broderie Blouson Top
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Rhiona Linen Shirt Dress - Rose
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Rodica Broderie Dress
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Julia - Printed Shirt Midi Dress - Pink Floral
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Kidswear Bundle 4 - 3 Items
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Rebecca - Slip Dress - Olive
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Faye - Gathered Bodice Midaxi Dress - Green
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Sue Printed Linen Mix Shirt - Blue Floral
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Marisol Round Neck Shirred Dress - Ecru & Blue Sun Print
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Rhianna Culotte - Brown Gingham
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Bea Lyocell Denim Wide Leg Trouser
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Helena Lurex Dress - Mint/Gold
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Maxie Lyocell Denim Jumpsuit
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Liv - Cord Mini Dress - Teal
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Cathy V-neck Tee - White
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Adele Relaxed Tee - Navy
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Maddie V-Neck Dress - Multi Coloured Floral
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Becca Cotton Stripe Shirt
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Niya Button-Through Blouse - Light Blue & Orange Paisley Print
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Angelica - Lace Trim Midi Dress - Black
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Polly - High Neck Jersey Top - Black
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Daisie Denim Dress - Rhiona Long Sleeve
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Heather Button Front Trouser
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Jess Embroidered Tunic Dress - Blue & White
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Katie - Shirred Bodice Midi Dress - Blue
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Martha Oversized Shirt
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Vera Dress - Pink and Purple
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Isha Trouser - Navy
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Jo - Midi Button Front Dress - Multi
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Cader 4 Way Midi Dress - Black
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Camilla Dress - Navy Linear Floral
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Rosie Pyjamas - Blue Floral Print
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Cara - Relaxed Culotte - Black
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Mae - Bias Cut Dress - Blue & White Floral Print
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Rhiona Linen Shirt Dress - Teal
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Susan Maxi Dress - Blue & White Floral Print
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Allegra Broderie Button Through Dress - Yellow
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Amanda - Peasant Dress - Green
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Alanna Midi Dress
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Gill - Pleated Skirt - Green Terrazzo


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