This is Unfolded is a UK-based fashion brand founded in 2021 by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who previously worked together to help large retailers reduce waste. They launched Unfolded to create a more sustainable and ethical approach to fashion, focusing on producing clothes only after customers place orders, thereby eliminating overproduction and waste. The brand collaborates with its community to design each item, ensuring that production aligns with customer demand. By adopting this model, Unfolded not only offers affordable, high-quality clothing but also uses the savings to pay garment workers higher wages and fund literacy programs for children near their factories in India. Their commitment to sustainability is evident in their use of natural, organic, or recycled fabrics, and they offset carbon emissions from transportation. This approach has led to a return rate of less than 3%, significantly lower than the industry standard of 30%, and has supported over 7,500 children in India to learn to read and write.
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Lana - Trousers - Olive - Sample
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Kathleen Dungaree
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Rosie PJ - Green Star & Washbag Bundle
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Maddie Dress - Paisley
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Yasmynn - Corduroy Shacket - Olive
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Caroline - V Neck Mini Dress - Green
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Polly - High Neck Jersey Top - Black
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Sam - Shirred Puff Sleeve Dress - Black
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Amanda - Peasant Dress - Green - Sample
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Molly - Sweetheart Midi Dress - Yellow Floral (Unbagged)
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Lois - Angel Sleeve Satin Dress - Navy
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Kidswear Bundle 5 - 3 Items
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Sofia - Kids Dungarees - Denim Blue
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Ali - Paperbag Waist Skirt - Pink & Orange Linear Print - Sample
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Caroline Button Front Puff Sleeve Top
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Maddie - V Neck Dress - Blue Floral
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Lana - High Waist Trouser - Black - Sample
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Lesley - Midi Button Wrap Dress - Blue Polkadot
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Freya - V Neck T Shirt - Black
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Martha - Relaxed Shirt - Sage
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Meg Black Trouser
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Angelica - Lace Trim Midi Dress - Black - Sample
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Romana - Long Sleeved Button Down Blouse - Blue
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Hanneke Shirt Dress
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Deb - Reversible Satin Kimono Top - Navy - Sample
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Deborah - Oversized Shirt - Green
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Heather Button Front Trouser - Sample
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Sam - Shirred Puff Sleeve Dress - Lilac
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Maddie Dress - Paisley - Sample
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Kidswear Bundle 2 - 5 Items
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Lana Trouser - Burgundy
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Liv - Cord Mini Dress - Black - Sample
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Faye - Gathered Bodice Midaxi Dress - Green
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Kathleen - Relaxed Dungaree - Sage
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Freya - V Neck T Shirt - Pink - Sample
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Penny - Crew Neck T Shirt - Pink
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Eva - Quilted Vest - Floral
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Maddie Dress - Geo Spot
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Julia - Printed Shirt Midi Dress - Pink Floral - Sample
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Meg Camel Trouser
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Barbara - Notch Neck Dress - Navy Floral
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Mary Midi Dress
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Lizzy Embroidered Dress - Sample
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Alanna Midi Dress - Sample
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Rhiona Denim Dress
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Rita - Utility Shacket - Khaki
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Rosie Pyjamas - Blue Floral Print
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Susan Coral Maxi Dress - Sample


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