This is Unfolded is a UK-based fashion brand founded in 2021 by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who previously worked together to help large retailers reduce waste. They launched Unfolded to create a more sustainable and ethical approach to fashion, focusing on producing clothes only after customers place orders, thereby eliminating overproduction and waste. The brand collaborates with its community to design each item, ensuring that production aligns with customer demand. By adopting this model, Unfolded not only offers affordable, high-quality clothing but also uses the savings to pay garment workers higher wages and fund literacy programs for children near their factories in India. Their commitment to sustainability is evident in their use of natural, organic, or recycled fabrics, and they offset carbon emissions from transportation. This approach has led to a return rate of less than 3%, significantly lower than the industry standard of 30%, and has supported over 7,500 children in India to learn to read and write.
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Yasmynn - Cord Shacket - Blue
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Without Waste Deadstock Bag
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Faye - Gathered Bodice Midaxi Dress - Green - Sample
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Melodi - Kids Long Sleeve T-Shirt - Navy Dinosaur Print
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Maddie - V Neck Dress - Dark Teal
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Fern - V Neck Relaxed Dress - Teal Leaf Print
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Paulomi - Short Sleeve Wrap Dress - Black Zebra Print - Sample
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Maddie - V Neck Dress - Rust Spot Print
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Lana - Trousers - Navy - Sample
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Lily Geo Print Shirt Dress
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Lola - Button Jumpsuit - Navy Geo Print
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Alison - Ditsy Print Midi Dress - Black
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Angela - Cargo Trouser - Khaki
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Katie - Shirred Bodice Midi Dress - Blue
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Julia - Printed Shirt Midi Dress - Pink Floral
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Kidswear Bundle 4 - 3 Items
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Morag - V Neck Bias Cut Tea Dress - Navy Polka Dot Print - Sample
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Camilla Dress - Navy Linear Floral - Sample
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Camilla - Belted Shirt Dress - Green Terrazzo Print - Sample
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Jaya - Square Neck Sundress - Black
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Carly - Sweetheart Midaxi Dress - Red
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Nivi - Luxury Reversible Embroidered Jacket - Special Edition
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Bex Jumpsuit
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Maddie Dress - Paisley
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Bea Lyocell Denim Wide Leg Trouser - Sample
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Ivy - Kids T-Shirt - Bicycle Print
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Claire Midi Dress - Sample
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Rosie - Poplin Pyjama - Black Floral
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Maci - Cord Zip Jumpsuit - Black - Sample
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Meg Black Trouser - Sample
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Chelle - Cami Top - Green
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Shannon - Utility Jumpsuit - Green - Sample
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Natalie - Long Sleeved Midi Wrap Dress - Navy with Dots
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Valerie Lurex Dress - Burgundy and Gold
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Anya - Shirt - White
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Lizzy Pink Embroidered Dress
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Elizabeth - Henley Jersey Top - Navy
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Kathleen - Relaxed Dungaree - Sage
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Freya - V Neck T Shirt - Pink - Sample
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Roxy - Cord Midi Skirt - Black
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Lulu - Scoop Neck Jumpsuit - Black
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Roxy - Cord Midi Skirt - Teal - Sample
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Sophia - Wide Leg Trouser - Green
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Rosie Pyjamas - Pink Star Print
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Yasmynn - Cord Shacket - Green
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Jo - Wide Leg Satin Trousers - Navy
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Christina - Wrap Midi Dress - Navy - Sample
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Juniper - Tiered Stripe Dress - Blue Stripe


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