This is Unfolded is a UK-based fashion brand founded in 2021 by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who previously worked together to help large retailers reduce waste. They launched Unfolded to create a more sustainable and ethical approach to fashion, focusing on producing clothes only after customers place orders, thereby eliminating overproduction and waste. The brand collaborates with its community to design each item, ensuring that production aligns with customer demand. By adopting this model, Unfolded not only offers affordable, high-quality clothing but also uses the savings to pay garment workers higher wages and fund literacy programs for children near their factories in India. Their commitment to sustainability is evident in their use of natural, organic, or recycled fabrics, and they offset carbon emissions from transportation. This approach has led to a return rate of less than 3%, significantly lower than the industry standard of 30%, and has supported over 7,500 children in India to learn to read and write.
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Aimee Spot Dress - Sample
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Heather Button Front Trouser
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Eloise Broderie Sun Dress - Sample
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Lesley - Midi Button Wrap Dress - Blue Polkadot
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Frances - Midi Dress - Black Floral
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Sian - Pyjama Set - Blue Abstract Leaf Print
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Roxy - Cord Midi Skirt - Black
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Lulu - Scoop Neck Jumpsuit - Black
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Caroline Button Front Puff Sleeve Top
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Nivi - Luxury Reversible Embroidered Jacket - Special Edition
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Ada Tencel Denim Dress - Sample
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Penny - Crew Neck T Shirt - Pink - Sample
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Morag - V Neck Bias Cut Tea Dress - Blue
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Libby Lurex Dress - Dark Green / Gold
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Sam - Shirred Puff Sleeve Dress - Lilac - Sample
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Oneisa - Sweatshirt - Khaki
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Rosie PJ - Multi Floral & Washbag Bundle
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Claire Midi Wrap Dress Green
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Rebecca - Slip Dress - Olive
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Lana - High Waist Trouser - Black
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Maci - Cord Zip Jumpsuit - Black
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Clara - Shirt Maxi Dress - Leopard Print
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Sam - Shirred Puff Sleeve Dress - Black - Sample
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Liv - Cord Mini Dress - Teal - Sample
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Bex - Jumpsuit - Blue
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Sustainable Basics Bundle (White)
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Bea Lyocell Denim Wide Leg Trouser - Sample
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Meg Camel Trouser
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Cara - Relaxed Culotte - Red
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Robyn - Wide Leg Jogger - Black - Sample
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Louise Georgette Midi Dress
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Abbey Rib Vest - White
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Freya - V Neck T Shirt - White
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Sandie - Button Down Pinafore Dress - Black
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Clara - Utility Jumpsuit - Green - Sample
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Faye - Gathered Bodice Midaxi Dress - Green
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Rosie PJ - Green Star & Washbag Bundle
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Isabelle Bias Cut Skirt - Monochrome Floral Print
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Georgia Midi Skirt (Unbagged)
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Rosie - Pyjama Set
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Rosaleen Shirred Bodice Midi Dress
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Eloise Broderie Sun Dress
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Deborah - Cotton Crinkle Shirt - Blue
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Sandie - Cord Pinafore Dress - Green
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Lottie Blouson Top - Sample
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Deborah - Oversized Shirt - Green
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Daisy - Wrap Dress - Black
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Lottie Top - Pink Abstract Dot Print


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