This is Unfolded is a UK-based fashion brand founded in 2021 by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who previously worked together to help large retailers reduce waste. They launched Unfolded to create a more sustainable and ethical approach to fashion, focusing on producing clothes only after customers place orders, thereby eliminating overproduction and waste. The brand collaborates with its community to design each item, ensuring that production aligns with customer demand. By adopting this model, Unfolded not only offers affordable, high-quality clothing but also uses the savings to pay garment workers higher wages and fund literacy programs for children near their factories in India. Their commitment to sustainability is evident in their use of natural, organic, or recycled fabrics, and they offset carbon emissions from transportation. This approach has led to a return rate of less than 3%, significantly lower than the industry standard of 30%, and has supported over 7,500 children in India to learn to read and write.
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Lottie Blouson Top
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Rhiona Linen Shirt Dress - Teal
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Helen - Sweatshirt Blue
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Cader 4 Way Midi Dress - Black
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Evie Zip Sweatshirt - Lilac
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Deborah Oversized Cotton Crinkle Shirt - Cobalt Blue
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Adele Relaxed Tee - Navy
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Polly - High Neck Jersey Top - Black
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Ashleigh - Button Through Shirt Dress - Teal Print
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Lana - High Waisted Trousers - Green
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Maddie V-Neck Short Sleeve Dress - Olive Print
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Lydia Bar Neckline Short Sleeve Dress - Blue
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Hannah Cotton Stripe Knit - Cream
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Sara - Strappy Sundress - Green
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Maddie Dress - Blue Floral
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Susan Maxi Dress - White & Green Linear Print
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Karen - Button Down Shirt - White
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Susanne - V Neck Button Dress - Star Print
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Daisie Denim Charcoal Dress - Rhiona Long Sleeve
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Sarah - Peplum Blouse - Black
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Ella - Wide Leg Trouser - Green
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Carrie Shirred Waist Dress - Burnt Orange & Ecru Block Print
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Alanna Midi Dress
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Gill - Pleated Skirt - Green Terrazzo
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Tejal Linen Shirt
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Vic Georgette Tie Waist Dress - Blue & Ecru Leaf Print
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Morag - V Neck Bias Cut Tea Dress - Blue
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Cara - Relaxed Culotte - Red
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Ada Tencel Denim Dress
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Jo - Midi Button Front Dress - Multi
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Jess Embroidered Tunic Dress - Blue & White
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Helena Lurex Dress - Pink & Gold
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Valerie Lurex Dress - Burgundy and Gold
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Eva - Quilted Vest - Stripe
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Hilary Printed Linen Mix Dress - Blue Floral
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Cathy V-neck Tee - White
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Kidswear Bundle 1 - 5 Items
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Barbara Red Floral Dress
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Mira - Kids Pyjama Set - Moon & Star Print
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Freya - V Neck T Shirt - Pink
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Rosie - Poplin Pyjama - Black Floral
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Kari Broderie Short Sleeve Shirt - White
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Anya - Oversized Shirt - Blue Pinstripe
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Oneisa - Sweatshirt - Inky Blue
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Nelly Ric Rac Dress - White & Navy
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May Long Sleeve Shirred Neckline Dress - Green & White Watercolour Floral Print
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Nena - Pleated Dress - Navy Leaf Print
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Ruby Black Tank Top


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