This is Unfolded is a UK-based fashion brand founded in 2021 by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who previously worked together to help large retailers reduce waste. They launched Unfolded to create a more sustainable and ethical approach to fashion, focusing on producing clothes only after customers place orders, thereby eliminating overproduction and waste. The brand collaborates with its community to design each item, ensuring that production aligns with customer demand. By adopting this model, Unfolded not only offers affordable, high-quality clothing but also uses the savings to pay garment workers higher wages and fund literacy programs for children near their factories in India. Their commitment to sustainability is evident in their use of natural, organic, or recycled fabrics, and they offset carbon emissions from transportation. This approach has led to a return rate of less than 3%, significantly lower than the industry standard of 30%, and has supported over 7,500 children in India to learn to read and write.
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Gill - Pleated Skirt - Pink & Red
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Morag - V Neck Bias Cut Tea Dress - Blue
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Cara - Relaxed Culotte - Red
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Rodica Dress - Triangle Print
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Kiara Drawcord Comfort Dress
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Freya - V Neck T Shirt - Pink
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Lily Geo Print Shirt Dress
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Claire - Midi Wrap Dress - Black
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Maddie - V Neck Dress - Burgundy
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Camilla Dress Black Linear Floral
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Izzy - Kids Long Sleeve Dress - Pink & Red Floral Print
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Claire - Midi Wrap Dress - Yellow
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Freya - V Neck T Shirt - Black
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Maddie Dress - Geo Spot
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Carol - Peplum Blouse - Zebra Print
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Kathleen - Relaxed Dungaree - Black
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Miriam Red Seersucker Dress
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Ada Tencel Denim Dress
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Joanna Bias Cut Dress - Monochrome Floral
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Polly - High Neck Jersey Top - Black
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Ashleigh - Button Through Shirt Dress - Teal Print
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Maddie V-Neck Short Sleeve Dress - Multi-Coloured Floral Print
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Clara - Jumpsuit - Navy
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Fleur Embroidered Dress
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Libby Lurex Dress - Navy and Gold
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Maddie Short Blouson Sleeve Dress - Green Micro Floral Print
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Beth - High Waisted Trouser - Olive
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Maddie V-Neck Dress - Pink & Orange Floral Print
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Rosie - Poplin Pyjama - Green & Cream
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Jo - Midi Button Front Dress - Multi
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Rhiona Dress - Charcoal
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Lottie Blouson Top
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Alison - Ditsy Print Midi Dress - Black
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Claudia Green Knot Dress
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Rhianna Black Culotte
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Helena Short Sleeve Jacquard Dress - Floral
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Without Waste Deadstock Bag
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Lana - High Waisted Trousers - Green
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Maddie V-Neck Short Sleeve Dress - Olive Print
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Elizabeth Mini Dress
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Stephanie Georgette Skirt
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Megan - Strappy Midi Dress - Blue
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Sally Grace Tie Sleeve Dress - Pink & Orange Floral Print
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Isla Breton Top
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Frances - Midi Dress - Black Floral
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Kathleen Dungaree
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Lois - Angel Sleeve Satin Dress - Navy
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Romana - Long Sleeved Button Down Blouse - Blue


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