This is Unfolded is a UK-based fashion brand founded in 2021 by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who previously worked together to help large retailers reduce waste. They launched Unfolded to create a more sustainable and ethical approach to fashion, focusing on producing clothes only after customers place orders, thereby eliminating overproduction and waste. The brand collaborates with its community to design each item, ensuring that production aligns with customer demand. By adopting this model, Unfolded not only offers affordable, high-quality clothing but also uses the savings to pay garment workers higher wages and fund literacy programs for children near their factories in India. Their commitment to sustainability is evident in their use of natural, organic, or recycled fabrics, and they offset carbon emissions from transportation. This approach has led to a return rate of less than 3%, significantly lower than the industry standard of 30%, and has supported over 7,500 children in India to learn to read and write.
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Michelle - Short Sleeve Shirt Dress - Red/Orange
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Maddie Short Sleeve Dress - Light Blue Floral Print
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Adele Relaxed Tee - Navy
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Ivy - Kids T-Shirt - Bicycle Print
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Lily Linen Blend Shirt Dress
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Lisa Embroidered Denim Dress - Light Wash Denim
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Tank Top & Trouser Bundle - Ruby & Rhianna - Green Gingham
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Alanna Midi Dress
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Gill - Pleated Skirt - Green Terrazzo
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Rhianna Black Culotte
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Helena Short Sleeve Jacquard Dress - Floral
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Cader 4 Way Midi Dress - Green
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Evie - Zip Sweatshirt - Pink
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Heather Button Front Trouser
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Dani Mini Dress - Denim
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Roxy - Cord Midi Skirt - Black
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Mabel Washbag - Multicolour Floral Print
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Mabel - Washbag - Pink & Red
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Laura - Long Sleeve Wrap Blouse - Coral
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Ella - Wide Leg Trouser - Navy
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Helen - Sweatshirt Pink
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Elias - Kids Tracksuit Set - Navy Wave Stripe Print
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Maddie Short Sleeve Dress - Navy Ikat Print
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Adele Relaxed Tee - White
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Wendy - Wrap Top - Red
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Stephanie Georgette Skirt
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Rosie - Poplin Pyjama - Green & Pink
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Hedy - Kids T-Shirt - White Wave Stripe Print
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Meg Camel Trouser
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Sam Shirred Dress - Chartreuse
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Izzy - Kids Long Sleeve Dress - Pink & Red Floral Print
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Claire - Midi Wrap Dress - Yellow
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Elizabeth - Henley Jersey Top - Stripe
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Jo - Midi Button Front Dress - Multi
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Dia Scoop Neck Dress - Green Floral
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Georgie Cotton Summer Dress - Blue/White
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Clara - Utility Jumpsuit - Green
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Co-Ord Embroidered Top & Trouser Bundle - Violet & Verity - Blue
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Shirt & Trouser Bundle - Deborah & Joy
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Claire Midi Wrap Dress Red
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Aria - Cord Midi Dress - Black
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Jess Embroidered Tunic Dress - Blue & White
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Anne - Button Through Denim Dress
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Kidswear Bundle 5 - 3 Items
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Jamila Lurex Shirt - Burgundy and Gold
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Ashleigh Shirt Dress - Navy Floral Print
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Cindy Kimono Sleeve Midi Dress - Red & Ecru Paisley Print
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Hanneke Shirt Dress


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