This is Unfolded is a UK-based fashion brand founded in 2021 by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who previously worked together to help large retailers reduce waste. They launched Unfolded to create a more sustainable and ethical approach to fashion, focusing on producing clothes only after customers place orders, thereby eliminating overproduction and waste. The brand collaborates with its community to design each item, ensuring that production aligns with customer demand. By adopting this model, Unfolded not only offers affordable, high-quality clothing but also uses the savings to pay garment workers higher wages and fund literacy programs for children near their factories in India. Their commitment to sustainability is evident in their use of natural, organic, or recycled fabrics, and they offset carbon emissions from transportation. This approach has led to a return rate of less than 3%, significantly lower than the industry standard of 30%, and has supported over 7,500 children in India to learn to read and write.
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Morag - V Neck Bias Cut Tea Dress - Blue
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Cara - Relaxed Culotte - Red
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Molly - Sweetheart Midi Dress - Yellow Floral
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Eva - Quilted Vest - Stripe
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Freya - V Neck T Shirt - Green
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Willow - Hoodie - Blue Stonewash
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Louise Georgette Midi Dress
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Rhianna Black Culotte
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Helena Short Sleeve Jacquard Dress - Floral
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Elizabeth - Henley Jersey Top - Stripe
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Kidswear Bundle 5 - 3 Items
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Linda - Midi Wrap Skirt - Green
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Maddie Short Sleeve Dress - Maroon Leaf Print
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Lynn Drawcord Waist Trouser - Denim
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Tegan Jersey Woven Mix Dress
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Katie - V Neck Tea Dress - Green Smudge Leopard Print
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Gigi - Cropped Trousers - Red
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Rosie PJ - Pink Star & Washbag Bundle
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Maddie Dress - Blue Floral
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Jo - Wide Leg Satin Trousers - Navy
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Carly - Sweetheart Midaxi Dress - Red
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Isha Relaxed Trouser - Green
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Maria Stripe Shirt - Blue and White
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Fleur Embroidered Dress
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Claire - Midi Wrap Dress - Black
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Meg Black Trouser
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Mabel Washbag - Multicolour Floral Print
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Charlotte - Peasant Blouse - Blue
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Franki Linen Shorts (Unbagged)
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Maddie Dress - Burgundy
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Vanessa - Tailored Wide Leg Trouser - Sand
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Martha - Relaxed Linen Shirt - Pink
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Freya - V Neck T Shirt - Black
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Isha Trouser - Navy
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Brittany Wrap Dress - Black
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Maxie Lyocell Denim Jumpsuit
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Sara - Strappy Sundress - Green
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Kidswear Bundle 3 - 3 Items
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Avalon Wrap Top
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Sarah - Peplum Blouse - Black
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Jo - Midi Button Front Dress - Multi
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Ashleigh Shirt Dress - Navy Floral Print
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Audrey Shirred Waist V-Neck Dress - Blue Floral
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Anya - Oversized Shirt - Blue Pinstripe
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Lizzy Pink Embroidered Dress
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Kathleen - Relaxed Dungaree - Sage
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Dora Leaf Print Dress
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Clara - Shirt Maxi Dress - Star Print


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