This is Unfolded is a UK-based fashion brand founded in 2021 by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who previously worked together to help large retailers reduce waste. They launched Unfolded to create a more sustainable and ethical approach to fashion, focusing on producing clothes only after customers place orders, thereby eliminating overproduction and waste. The brand collaborates with its community to design each item, ensuring that production aligns with customer demand. By adopting this model, Unfolded not only offers affordable, high-quality clothing but also uses the savings to pay garment workers higher wages and fund literacy programs for children near their factories in India. Their commitment to sustainability is evident in their use of natural, organic, or recycled fabrics, and they offset carbon emissions from transportation. This approach has led to a return rate of less than 3%, significantly lower than the industry standard of 30%, and has supported over 7,500 children in India to learn to read and write.
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Romana - Long Sleeved Button Down Blouse - Blue
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Maisie - Cotton Crinkle Culottes - Blue
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Marilyn Seersucker Dress - Red
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Dora - Wrap Top Midi Dress - Pink & Orange Linear Print
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Claire - Midi Wrap Dress - Black
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Emma - Shorts - Navy
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Tara Lurex Summer Dress - White & Blue Floral Print
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Shirt & Trouser Bundle - Deborah & Joy - Cobalt Blue
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Alice - Flannel Check Pyjama - Navy & Cream
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Margot Lambswool Rib Cardigan - Raspberry Pink
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Tegan Jersey Woven Mix Dress
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Ruby Tank Top - Green Gingham
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Megan - Strappy Midi Dress - Blue
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Yasmynn - Cord Shacket - Blue
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Lesley - Midi Button Wrap Dress - Green
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Katherine - High Neck Mini Dress - Red
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Phoebe Swiss Dot Button Front Dress - Blue
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Zoey Tank Knit
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Rodica Dress - Embroidered Black
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Tank Top & Trouser Bundle - Ruby & Rhianna - Brown Gingham
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Jayne Embroidered Sleeve Blouse - Ecru
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Lana - High Waisted Trousers - Green
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Maddie V-Neck Short Sleeve Dress - Olive Print
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Maddie - V Neck Dress - Dark Teal
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Harper Reversible Quilted Jacket
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Morag - V Neck Bias Cut Tea Dress - Blue
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Cara - Relaxed Culotte - Red
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Rosie Pyjamas - Zebra Print
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Maddie V-Neck Dress - Multi Coloured Floral
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Claudia Green Knot Dress
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Maddie V-Neck Dress - Navy
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Rodica Black Textured Dress
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Dora Leaf Print Dress
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Susan Maxi Dress - Pink Dot Print
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Lana Trouser - Khaki
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Elizabeth - Henley Jersey Top - Navy
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Jo - Midi Button Front Dress - Multi
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Khadiza - Tie Waist Shirt Dress
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Natalie - Long Sleeved Midi Wrap Dress - Navy with Dots
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Kathleen - Relaxed Dungaree - Navy
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Deborah - Cotton Crinkle Shirt - Blue
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Laila Top - Navy Linear Floral
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Caroline Button Front Puff Sleeve Top
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Rhianna Culotte - Brown Gingham
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Fleur Embroidered Dress
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Evie - Zip Sweatshirt - Cream
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Vera Ditsy Blue Midi Dress
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Meryl Summer Trouser - Mushroom


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