This is Unfolded is a UK-based fashion brand founded in 2021 by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who previously worked together to help large retailers reduce waste. They launched Unfolded to create a more sustainable and ethical approach to fashion, focusing on producing clothes only after customers place orders, thereby eliminating overproduction and waste. The brand collaborates with its community to design each item, ensuring that production aligns with customer demand. By adopting this model, Unfolded not only offers affordable, high-quality clothing but also uses the savings to pay garment workers higher wages and fund literacy programs for children near their factories in India. Their commitment to sustainability is evident in their use of natural, organic, or recycled fabrics, and they offset carbon emissions from transportation. This approach has led to a return rate of less than 3%, significantly lower than the industry standard of 30%, and has supported over 7,500 children in India to learn to read and write.
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Rhiona Shirt Dress - Mid Wash Denim
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Marie Sleeveless Tiered Dress - Pink & Rust Print
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Avalon Wrap Top
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Anoushka - T-Shirt - Blue
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Jamila - Lurex Blouse - Green and Gold
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Penny - Boxy T Shirt - White
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Angelica - Lace Trim Midi Dress - Black
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Rhiona Linen Shirt Dress - Teal
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Katherine - High Neck Mini Dress - Red
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Phoebe Swiss Dot Button Front Dress - Blue
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Miriam Red Seersucker Dress
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Freya - V Neck T Shirt - White
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Sandie - Button Down Pinafore Dress - Black
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Sarah - Peplum Blouse - Black
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Maddie White Ditsy Print Midi Dress
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Barbara Geo Print Dress
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Sam Shirred Puff Sleeve Dress - Brown Gingham Print
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Laura - Boat Neck Jersey Top - Teal
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Millie Button Front Dress - Blue Star Print
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Katie - V Neck Tea Dress - Green Smudge Leopard Print
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Gigi - Cropped Trousers - Red
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Claire Midi Dress
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Georgie Cotton Summer Dress - Dark Navy
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Cader 4 Way Midi Dress - Black
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Kathleen - Relaxed Dungaree - Navy
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Martha Oversized Shirt - Red
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Jayne Embroidered Sleeve Blouse - Ecru
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Myrtle Barrel Leg Trouser - Green
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Barbara Red Floral Dress
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Maisie - Cotton Crinkle Culottes - Blue
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Maddie Wave Print Midi Dress
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Claudia Floral Knot Dress
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Ella - Wide Leg Trouser - Green
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Elizabeth Mini Dress
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Aimee Spot Dress
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Abbey Rib Vest - White
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Emma - Shorts - Navy
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Tara Lurex Summer Dress - White & Blue Floral Print
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Lilah - Kids Pinafore Dress - Olive
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Rosie - Poplin Pyjama - Black Floral
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Katrina Cotton Shirt Dress - Navy
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Vera Ditsy Print Midi Dress
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Margaret - Belted Denim Jacket
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Louise Georgette Midi Dress
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Elaine Embroidered Jacket - Reversible Navy
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Clara - Jumpsuit - Navy
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Lizzy Embroidered Dress
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Lola Embroidered Relaxed Dress - Blue & White


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