This is Unfolded is a UK-based fashion brand founded in 2021 by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who previously worked together to help large retailers reduce waste. They launched Unfolded to create a more sustainable and ethical approach to fashion, focusing on producing clothes only after customers place orders, thereby eliminating overproduction and waste. The brand collaborates with its community to design each item, ensuring that production aligns with customer demand. By adopting this model, Unfolded not only offers affordable, high-quality clothing but also uses the savings to pay garment workers higher wages and fund literacy programs for children near their factories in India. Their commitment to sustainability is evident in their use of natural, organic, or recycled fabrics, and they offset carbon emissions from transportation. This approach has led to a return rate of less than 3%, significantly lower than the industry standard of 30%, and has supported over 7,500 children in India to learn to read and write.
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Julia - Printed Shirt Midi Dress - Navy and Green - Sample
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Sophia - Wide Leg Trouser - Green
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Rosie Pyjamas - Pink Star Print
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Julie Pocket Front Linen Skirt - Sample
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Bex Jumpsuit
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Judy Gingham Dress
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Maddie - V Neck Dress - Rust Spot Print
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Lana - Trousers - Navy - Sample
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Beth - High Waisted Trouser - Olive
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Maddie - V Neck Dress - Rust Spot Print - Sample
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Rita - Utility Shacket - Khaki
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Rosie Pyjamas - Blue Floral Print
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Susan Coral Maxi Dress - Sample
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Maya - Straight Trouser - Navy
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Susanne - V Neck Button Dress - Star Print
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Anoushka - T-Shirt - Black
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Paulomi - Short Sleeve Wrap Dress - Black Zebra Print
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Nicky - Crew Sweat - Grey
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Georgia - Midi Bias Cut Skirt - Navy Polka Dot Print
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Franki Linen Shorts (Unbagged)
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Maddie Dress - Burgundy
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Kathleen - Relaxed Dungaree - Black
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Susan Coral Maxi Dress
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Rodica Dress - Embroidered Black
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Maisie - Cotton Crinkle Culottes - Green - Sample
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Alanna Midi Dress
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Nicky - Crew Sweat - Grey - Sample
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Julie - Cap Sleeve Maxi Dress - Black Floral Print - Sample
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Laura - Boat Neck Jersey Top - Teal
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Jo - Midi Button Front Dress - Multi
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Yasmynn - Cord Shacket - Blue
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Penny - Crew Neck T Shirt - Pink
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Mira - Kids Pyjama Set - Moon & Star Print
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Maisie - Cotton Crinkle Culottes - Green
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Claudia Floral Knot Dress - Sample
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Carly - Sweetheart Midaxi Dress - Red - Sample
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Jenny - Cotton Crinkle Shorts - Rust - Sample
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Aria - Cord Midi Dress - Teal
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Sam - Shirred Puff Sleeve Dress - Lilac
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Chelle - Cami Top - Green
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Shannon - Utility Jumpsuit - Green - Sample
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Flora - V Neck Top - Blue Floral
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Georgia Midi Skirt
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Mae - Bias Cut Dress - Blue & White Floral Print
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Jenny - Cotton Crinkle Shorts - Green
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Dora - Wrap Top Midi Dress - Pink & Orange Linear Print
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Maddie Dress - Blue Floral
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Susanne - V Neck Button Dress - Star Print - Sample


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