This is Unfolded is a UK-based fashion brand founded in 2021 by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who previously worked together to help large retailers reduce waste. They launched Unfolded to create a more sustainable and ethical approach to fashion, focusing on producing clothes only after customers place orders, thereby eliminating overproduction and waste. The brand collaborates with its community to design each item, ensuring that production aligns with customer demand. By adopting this model, Unfolded not only offers affordable, high-quality clothing but also uses the savings to pay garment workers higher wages and fund literacy programs for children near their factories in India. Their commitment to sustainability is evident in their use of natural, organic, or recycled fabrics, and they offset carbon emissions from transportation. This approach has led to a return rate of less than 3%, significantly lower than the industry standard of 30%, and has supported over 7,500 children in India to learn to read and write.
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Katie - Shirred Bodice Midi Dress - Blue
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Sally-Grace - Tie Sleeve Midi Dress - Green
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Maddie Dress - Paisley
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Claire Midi Wrap Dress Green
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Suzanne - Wrap Jumpsuit - Navy
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Maisie - Cotton Crinkle Culottes - Blue
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Lana Trouser - Khaki
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Elizabeth - Henley Jersey Top - Navy
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Laila Top - Geo Print
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Daisy - Wrap Dress - Black
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Maddie Short Sleeve Dress - Polka Dot Print
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Lana - High Waist Trouser - Teal
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Laura - Long Sleeve Wrap Blouse - Coral
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Ella - Wide Leg Trouser - Navy
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Beth - High Waisted Trouser - Olive
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Sofia - Kids Dungarees - Denim Blue
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Edith Textured Relaxed Top - Blue
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Jackie Contrast Trim Dress - Blue & Multi Floral Print
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Robyn - Wide Leg Jogger - Blue Stonewash
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Juniper - Tiered Stripe Dress - Blue Stripe
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Rodica Dress - Triangle Print
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Georgie Cotton Summer Dress - Red
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Abbey Rib Vest - Black
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Emma - Shorts - Navy
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Maddie Dress - Burgundy
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Elaine Embroidered Jacket - Reversible Navy
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Natalie - Long Sleeved Midi Wrap Dress - Navy with Dots
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Becca Cotton Stripe Shirt
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Evie - Zip Sweatshirt - Blue
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Abby - Square Neck Cut Out Backless Dress - Black
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Maddie Short Sleeve Dress - Navy Polka Dot Print
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Laura - Boat Neck Jersey Top - Teal
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Millie Button Front Dress - Blue Star Print
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Abby - Backless Satin Midi Dress - Red
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Kirsty Scribble Print Shirt Dress
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Ivy - Summer Trouser - Sand
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Aimee Spot Dress
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Violet Embroidered Sleeveless Top - Blue
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Freya - V Neck T Shirt - Black
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Zoey Tank Knit
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Deborah - Cotton Crinkle Shirt - Blue
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Piper Sweatshirt - Blue Floral Print
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Libby - Lurex Midi Dress - Green and Gold
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India - Hair Scrunchie - Navy Ikat
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Clara - Utility Jumpsuit - Green
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Deborah Oversized Cotton Crinkle Shirt - Brown
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Fern Relaxed Dress - Blue & White Leaf Print
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Jamila Lurex Shirt - Burgundy and Gold


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