This is Unfolded is a UK-based fashion brand founded in 2021 by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who previously worked together to help large retailers reduce waste. They launched Unfolded to create a more sustainable and ethical approach to fashion, focusing on producing clothes only after customers place orders, thereby eliminating overproduction and waste. The brand collaborates with its community to design each item, ensuring that production aligns with customer demand. By adopting this model, Unfolded not only offers affordable, high-quality clothing but also uses the savings to pay garment workers higher wages and fund literacy programs for children near their factories in India. Their commitment to sustainability is evident in their use of natural, organic, or recycled fabrics, and they offset carbon emissions from transportation. This approach has led to a return rate of less than 3%, significantly lower than the industry standard of 30%, and has supported over 7,500 children in India to learn to read and write.
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Miriam Red Seersucker Dress
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Laura - Long Sleeve Wrap Blouse - Coral
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Ella - Wide Leg Trouser - Navy
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Penny - Boxy T Shirt - Black
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Abbey Rib Vest - Black
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Alison - Ditsy Print Midi Dress - Black
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Libby - Lurex Midi Dress - Green and Gold
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Georgia Midi Skirt (Unbagged)
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Rosie - Pyjama Set
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Harris - Kids Button Piqué T-Shirt - Blue
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Claire Midi Dress
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Linda - Wrap Jumpsuit - Black
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Beth - High Waisted Trouser - Black (Unbagged)
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Without Waste Deadstock Bag
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Martha - Relaxed Shirt - Sage
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Alice - Flannel Check Pyjama - Navy & Cream
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Caroline - V Neck Mini Dress - Green
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Kiara Drawcord Comfort Dress
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Vera Dress - Watercolour Spot
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Havilah - Jumpsuit - Black
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Zoey Tank Knit - Black
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Libby Lurex Dress - Dark Green / Gold
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Georgia Midi Skirt
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Elizabeth Mini Dress
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Dora - Wrap Top Midi Dress - Pink & Orange Linear Print
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Kirsty Scribble Print Shirt Dress
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Barbara - Notch Neck Dress - Navy Floral
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Tejal Linen Shirt
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Aria - Cord Midi Dress - Teal
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Maddie White Ditsy Print Midi Dress
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Barbara Red Floral Dress
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Susan Coral Maxi Dress
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Kara Pyjama Set - Multicolour Floral Print
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Julia - Printed Shirt Midi Dress - Pink Floral
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Kidswear Bundle 4 - 3 Items
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Rebecca - Slip Dress - Olive
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Sally-Grace - Tie Sleeve Midi Dress - Green
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Lana Trouser - Khaki
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Elizabeth - Henley Jersey Top - Navy
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Liv - Cord Mini Dress - Black
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Julie Pocket Front Linen Skirt
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Sophie - Button Through Belted Midi Dress
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Beth - High Waisted Trouser - Olive
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Penny - Boxy T Shirt - White
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Rhiona Dress - Charcoal
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Hannah Cotton Stripe Knit - Cream
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Daisie Denim Dress - Rhiona Long Sleeve
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Julia - Printed Shirt Midi Dress - Navy and Green


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