This is Unfolded is a UK-based fashion brand founded in 2021 by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who previously worked together to help large retailers reduce waste. They launched Unfolded to create a more sustainable and ethical approach to fashion, focusing on producing clothes only after customers place orders, thereby eliminating overproduction and waste. The brand collaborates with its community to design each item, ensuring that production aligns with customer demand. By adopting this model, Unfolded not only offers affordable, high-quality clothing but also uses the savings to pay garment workers higher wages and fund literacy programs for children near their factories in India. Their commitment to sustainability is evident in their use of natural, organic, or recycled fabrics, and they offset carbon emissions from transportation. This approach has led to a return rate of less than 3%, significantly lower than the industry standard of 30%, and has supported over 7,500 children in India to learn to read and write.
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Sofia - Kids Dungarees - Denim Blue
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Anoushka - T-Shirt - White
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Sam Floral Dress
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Fern Dress - Terracotta Print
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Jo - Midi Button Front Dress - Multi
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Kidswear Bundle 1 - 5 Items
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Valerie Lurex Dress - Burgundy and Bronze / Silver
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Rhianna Culotte - Green Gingham
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Rhiona Linen Shirt Dress - Olive
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Lilah Monochrome Dress
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Caroline - V Neck Mini Dress - Green
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Vera Midi Dress - Brushstroke
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Rhiona Denim Dress
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Kidswear Bundle 3 - 3 Items
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Julie Pocket Front Linen Skirt
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Sophie - Button Through Belted Midi Dress
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Rhiona Shirt Dress - Mid Wash Denim
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Marie Sleeveless Tiered Dress - Pink & Rust Print
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Dana Wrap Dress - Multi Painted Floral Print
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Katherine - High Neck Mini Dress - Red
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Phoebe Swiss Dot Button Front Dress - Blue
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Ruby Tank Top - Brown Gingham
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Maxie Lyocell Denim Jumpsuit
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Lilah - Kids Pinafore Dress - Olive
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Georgie Cotton Summer Dress - Red
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Romana - Long Sleeved Button Down Blouse - Blue
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Dia Scoop Neck Dress - Green Floral
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Jamila Lurex Shirt - Burgundy and Gold
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Daisie Denim Charcoal Dress - Rhiona Long Sleeve
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Evie - Zip Sweatshirt - Cream
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Helena Lurex Dress - Pink & Gold
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Freya - V Neck T Shirt - Green
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Willow - Hoodie - Blue Stonewash
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Seb - Kids Hoodie - Navy Terrazzo Print
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Edith Textured Relaxed Top - White
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Adele Relaxed Tee - White
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Claire Midi Wrap Dress Green
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Suzanne - Wrap Jumpsuit - Navy
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Becca Cotton Stripe Shirt
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Maria Stripe Shirt - Blue and White
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Kirsty Scribble Print Shirt Dress
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Deborah - Cotton Crinkle Shirt - Blue
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Miriam Red Seersucker Dress
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Sandie - Cord Pinafore Dress - Burgundy
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Jessica V-Neck Denim Dress - Printed Paisley
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Vic Georgette Tie Waist Dress - Blue & Ecru Leaf Print
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Elizabeth Mini Dress
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Rosie - Poplin Pyjama - Pink & Red


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