This is Unfolded is a UK-based fashion brand founded in 2021 by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who previously worked together to help large retailers reduce waste. They launched Unfolded to create a more sustainable and ethical approach to fashion, focusing on producing clothes only after customers place orders, thereby eliminating overproduction and waste. The brand collaborates with its community to design each item, ensuring that production aligns with customer demand. By adopting this model, Unfolded not only offers affordable, high-quality clothing but also uses the savings to pay garment workers higher wages and fund literacy programs for children near their factories in India. Their commitment to sustainability is evident in their use of natural, organic, or recycled fabrics, and they offset carbon emissions from transportation. This approach has led to a return rate of less than 3%, significantly lower than the industry standard of 30%, and has supported over 7,500 children in India to learn to read and write.
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Hedy - Kids T-Shirt - White Wave Stripe Print
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Mabel Washbag - Pink Star Print
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Dora Leaf Print Dress
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Susan Maxi Dress - Pink Dot Print
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Laura - Boat Neck Jersey Top - Teal
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Millie Button Front Dress - Blue Star Print
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Lisa Embroidered Denim Dress - Light Wash Denim
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Valerie Lurex Dress - Burgundy and Gold
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Ella - Wide Leg Trouser - Green
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Laura - Long Sleeve Wrap Blouse - Coral
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Ella - Wide Leg Trouser - Navy
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Ruby Gingham Tank Top
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Camilla Dress - Navy Linear Floral
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Louise Georgette Midi Dress
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Clara - Utility Jumpsuit - Green
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Abbey Rib Vest - Black
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Fern Dress - Terracotta Print
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Yasmynn - Cord Shacket - Blue
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Lesley - Midi Button Wrap Dress - Green
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Abbey Rib Vest - White
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Deborah Oversized Cotton Crinkle Shirt - Cobalt Blue
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Vera Dress - Watercolour Spot
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Maxie Lyocell Denim Jumpsuit
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Celia Crinkle Trouser - Washed Navy
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Anne - Button Through Denim Dress
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Sally Grace Tie Sleeve Dress - Pink & Orange Floral Print
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Emily - Square Neck Midi Dress - Blue
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Helena Lurex Dress - Pink & Gold
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Rodica Broderie Dress
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Katrina Cotton Shirt Dress - Navy
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Megan - Strappy Midi Dress - Blue
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Rhianna Gingham Culotte
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Libby - Lurex Midi Dress - Green and Gold
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Cara - Relaxed Culotte - Black
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Fern Relaxed Dress - Ecru & Green Leaf Print
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Becky - Belted Midi Dress - Blue
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Rosie - Poplin Pyjama - Pink & Red
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Sue Printed Linen Mix Shirt - Blue Floral
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Juniper - Tiered Stripe Dress - Blue Stripe
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Georgia Midi Skirt
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Stephanie Georgette Skirt
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Daisie Denim Charcoal Dress - Rhiona Long Sleeve
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Laila Top - Geo Print
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Daisy - Wrap Dress - Black
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Daisie Denim Dress - Rhiona Long Sleeve
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Rodica Black Textured Dress
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Freya - V Neck T Shirt - White
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Sandie - Button Down Pinafore Dress - Black


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