This is Unfolded is a UK-based fashion brand founded in 2021 by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who previously worked together to help large retailers reduce waste. They launched Unfolded to create a more sustainable and ethical approach to fashion, focusing on producing clothes only after customers place orders, thereby eliminating overproduction and waste. The brand collaborates with its community to design each item, ensuring that production aligns with customer demand. By adopting this model, Unfolded not only offers affordable, high-quality clothing but also uses the savings to pay garment workers higher wages and fund literacy programs for children near their factories in India. Their commitment to sustainability is evident in their use of natural, organic, or recycled fabrics, and they offset carbon emissions from transportation. This approach has led to a return rate of less than 3%, significantly lower than the industry standard of 30%, and has supported over 7,500 children in India to learn to read and write.
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Daisie Denim Dress - Rhiona Long Sleeve
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Claudia Green Knot Dress
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Pauline Relaxed Dress - Navy Paisley Print
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Tank Top & Trouser Bundle - Ruby & Rhianna - Brown Gingham
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Abby - Backless Satin Midi Dress - Red
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Susan Coral Maxi Dress
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Brittany Wrap Dress - Black
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Helena Angel Sleeve Lurex Dress - Navy & Gold
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Hedy - Kids T-Shirt - White Wave Stripe Print
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Maddie Short Sleeve Dress - Light Blue Floral Print
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Faye - Gathered Bodice Midaxi Dress - Green
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Isla Breton Top
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Oneisa - Sweatshirt - Inky Blue
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Nelly Ric Rac Dress - White & Navy
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May Long Sleeve Shirred Neckline Dress - Green & White Watercolour Floral Print
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Susan Maxi Dress - Pink Dot Print
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Freya - V Neck T Shirt - White
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Sandie - Button Down Pinafore Dress - Black
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Sam Navy Print Shirred Dress
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Tejal Linen Shirt
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Maddie Dress - Burgundy
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Vera Dress - Pink and Purple
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Claire Midi Wrap Dress Red
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Havilah - Jumpsuit - Black
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Zoey Tank Knit - Black
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Eve - Relaxed Blouse - White
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Jamila - Lurex Blouse - Green and Gold
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Jo - Midi Button Front Dress - Multi
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Sandra Embroidered Stripe Shirt - Blue & White
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Tegan Jersey Woven Mix Dress
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Lana Trouser - Black
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Valerie Lurex Dress - Burgundy and Gold
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Ellen Long Sleeve Tie Waist Broderie Detail Dress - Khaki
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Ivy - Summer Trouser - Blue
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Rhiona Linen Shirt Dress - Teal
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Katie Mini Dress
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Harris - Kids Button Piqué T-Shirt - Blue
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Mira - Kids Pyjama Set - Moon & Star Print
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Maddie Short Sleeve Dress - Navy Polka Dot Print
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Ella - Wide Leg Trouser - Green
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Susan Maxi Dress - Blue & White Floral Print
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Izzy - Kids Long Sleeve Dress - Pink & Red Floral Print
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Claire - Midi Wrap Dress - Yellow
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Jayne Embroidered Sleeve Blouse - Ecru
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Leah Angel Sleeve Dress - Brown & Blue Floral Print
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Charlotte Peasant Blouse
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Robyn - Wide Leg Jogger - Black
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Florence Broderie Blouson Top


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