This is Unfolded is a UK-based fashion brand founded in 2021 by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who previously worked together to help large retailers reduce waste. They launched Unfolded to create a more sustainable and ethical approach to fashion, focusing on producing clothes only after customers place orders, thereby eliminating overproduction and waste. The brand collaborates with its community to design each item, ensuring that production aligns with customer demand. By adopting this model, Unfolded not only offers affordable, high-quality clothing but also uses the savings to pay garment workers higher wages and fund literacy programs for children near their factories in India. Their commitment to sustainability is evident in their use of natural, organic, or recycled fabrics, and they offset carbon emissions from transportation. This approach has led to a return rate of less than 3%, significantly lower than the industry standard of 30%, and has supported over 7,500 children in India to learn to read and write.
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Hannah Cotton Stripe Knit - Navy
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Maddie Dress - Black Floral
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Martha - Relaxed Linen Shirt - Pink
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Without Waste Deadstock Bag
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Kathleen - Relaxed Dungaree - Navy
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Yasmynn - Cord Shacket - Blue
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Lesley - Midi Button Wrap Dress - Green
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Deb - Reversible Satin Kimono Top - Navy
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Eva - Quilted Vest - Denim
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Bex Jumpsuit
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Molly - Sweetheart Midi Dress - Yellow Floral
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Ada Tencel Denim Dress
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Violet Embroidered Sleeveless Top - Blue
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Georgia Midi Skirt
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Caroline Button Front Puff Sleeve Top
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Kathleen Dungaree
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Maci - Cord Zip Jumpsuit - Black
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Maddie Short Sleeve Dress - Maroon Leaf Print
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Kara Pyjama Set - Multicolour Floral Print
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Meg Camel Trouser
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Sam Shirred Dress - Chartreuse
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Cader 4 Way Midi Dress - Green
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Abbey Rib Vest - White
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Georgie Cotton Summer Dress - Dark Navy
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Isabelle Bias Cut Skirt - Monochrome Floral Print
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Shona Sweatshirt - Navy Statement Star Print
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Sandie - Cord Pinafore Dress - Green
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Fleur Embroidered Dress
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Morag - V Neck Bias Cut Tea Dress - Blue
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Cara - Relaxed Culotte - Red
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Katie Mini Dress
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Vera Dress - Pink and Purple
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Faye - Gathered Bodice Midaxi Dress - Green
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Hedy - Kids T-Shirt - White Wave Stripe Print
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Katie - V Neck Tea Dress - Green Smudge Leopard Print
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Gigi - Cropped Trousers - Red
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Maddie V-Neck Dress - Pink & Orange Floral Print
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Freya - V Neck T Shirt - Pink
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Vera Ditsy Blue Midi Dress
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Maddie V-Neck Dress - Navy
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Maddie - V Neck Dress - Burgundy
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Camilla Dress Black Linear Floral
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Camilla Dress - Navy Linear Floral
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Julia - Printed Shirt Midi Dress - Navy and Green
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Mabel Washbag - Pink Star Print
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Stephanie Georgette Skirt
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Tank Top & Trouser Bundle - Ruby & Rhianna - Green Gingham
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Sarah - Peplum Blouse - Black


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