This is Unfolded is a UK-based fashion brand founded in 2021 by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who previously worked together to help large retailers reduce waste. They launched Unfolded to create a more sustainable and ethical approach to fashion, focusing on producing clothes only after customers place orders, thereby eliminating overproduction and waste. The brand collaborates with its community to design each item, ensuring that production aligns with customer demand. By adopting this model, Unfolded not only offers affordable, high-quality clothing but also uses the savings to pay garment workers higher wages and fund literacy programs for children near their factories in India. Their commitment to sustainability is evident in their use of natural, organic, or recycled fabrics, and they offset carbon emissions from transportation. This approach has led to a return rate of less than 3%, significantly lower than the industry standard of 30%, and has supported over 7,500 children in India to learn to read and write.
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Beth - High Waisted Trouser - Olive
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Franki Linen Shorts (Unbagged)
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Maddie Dress - Burgundy
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Harris - Kids Button Piqué T-Shirt - Blue
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Julia - Printed Shirt Midi Dress - Navy and Green
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Izzy - Kids Long Sleeve Dress - Pink & Red Floral Print
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Claire - Midi Wrap Dress - Yellow
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Rachel - Sleeveless Jumpsuit - White
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Louise Georgette Midi Dress
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Deborah - Cotton Crinkle Shirt - Blue
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Sandie - Cord Pinafore Dress - Green
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Lana - High Waisted Trousers - Green
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Seb - Kids Hoodie - Navy Terrazzo Print
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Deb - Reversible Satin Kimono Top - Navy
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Eva - Quilted Vest - Denim
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Sam - Shirred Puff Sleeve Dress - Black
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Rhiona Denim Dress
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Rodica Brushstroke Print Dress
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Linda - Wrap Jumpsuit - Black
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Isha Relaxed Trouser - Green
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Rosie - Poplin Pyjama - Black Floral
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Anne - Button Through Denim Dress
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Polly - High Neck Jersey Top - Ecru
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Kara Pyjama Set - Multicolour Floral Print
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Vicky - Boho Maxi Dress - Floral Print
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Sofia - Kids Dungarees - Denim Blue
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Emma - Shorts - Pink (Unbagged)
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Laura - Long Sleeve Wrap Blouse - Coral
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Alison - Ditsy Print Midi Dress - Black
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Tessa - Sheer Mock Neck Printed Blouse - Navy and Green
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Penny - Crew Neck T Shirt - Pink
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Sadie - Square Neck Vest - White
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Kidswear Bundle 3 - 3 Items
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Chelle - Cami Top - Green
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Ultimate Sustainable Basics Bundle (White, Black and Khaki)
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Eva - Quilted Vest - Stripe
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Ivy - Summer Trouser - Sand
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Rosie - Poplin Pyjama - Green & Cream
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Laila Top - Geo Print
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Rosie PJ - Green Star & Washbag Bundle
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Vera Dress - Pink and Purple
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Lana Trouser - Black
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Sam - Shirred Puff Sleeve Dress - Dark Green
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Tejal Linen Shirt
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Ada Tencel Denim Dress
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Yasmynn - Corduroy Shacket - Olive
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Julia - Printed Shirt Midi Dress - Pink Floral
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Kidswear Bundle 4 - 3 Items


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