This is Unfolded is a UK-based fashion brand founded in 2021 by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who previously worked together to help large retailers reduce waste. They launched Unfolded to create a more sustainable and ethical approach to fashion, focusing on producing clothes only after customers place orders, thereby eliminating overproduction and waste. The brand collaborates with its community to design each item, ensuring that production aligns with customer demand. By adopting this model, Unfolded not only offers affordable, high-quality clothing but also uses the savings to pay garment workers higher wages and fund literacy programs for children near their factories in India. Their commitment to sustainability is evident in their use of natural, organic, or recycled fabrics, and they offset carbon emissions from transportation. This approach has led to a return rate of less than 3%, significantly lower than the industry standard of 30%, and has supported over 7,500 children in India to learn to read and write.
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Susie Mini Wrap Dress
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Ellie - Woven Check Pyjama Set
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Maddie - V Neck Dress - Rust Spot Print
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Carly - Sweetheart Midaxi Dress - Green
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Luisa Swiss Dot Cotton Trim Detail Dress - Teal
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Ruth Sleeveless Tie Waist Dress - Green
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Hannah Cotton Stripe Knit - Navy
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Eva - Quilted Vest - Stripe
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Hilary Printed Linen Mix Dress - Blue Floral
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India - Hair Scrunchie - Floral Print
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Maddie V-Neck Long Sleeve Dress - Abstract Animal Green & Ecru Print
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Libby - Lurex Midi Dress - Green and Gold
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Maddie Dress - Black Floral
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Natalie - Long Sleeved Midi Wrap Dress - Navy with Dots
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Siobhan - Button Front Mini Dress - Yellow
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Louise - Jersey Top - Blue
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Martha - Relaxed Linen Shirt - Pink
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Sian - Pyjamas - Olive Heart Print
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Bea Lyocell Denim Wide Leg Trouser
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Allegra Broderie Dress - Green
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Gillian Shirred Bodice Dress - Maroon Paisley Print
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Kathleen - Relaxed Dungaree - Navy
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Lesley - Midi Button Wrap Dress - Green
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Rhiona Set-In Short Sleeve Denim Shirt Dress - Blue
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Julie - Cap Sleeve Maxi Dress - Black Floral Print
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Eva - Quilted Vest - Denim
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Linda - Midi Wrap Skirt - Black
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Maddie Dress - Navy Star Print
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Bex Jumpsuit
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Molly - Sweetheart Midi Dress - Yellow Floral
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Robyn - Wide Leg Jogger - Black
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Florence Broderie Blouson Top
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Leah Angel Sleeve Dress - Brown & Blue Floral Print
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Ada Tencel Denim Dress
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Violet Embroidered Sleeveless Top - Blue
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Claire Midi Wrap Dress Red
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Maddie Short Sleeve Dress - Light Blue Floral Print
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Claudia Floral Knot Dress
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Georgia Midi Skirt
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Piper Sweatshirt - Blue Floral Print
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Caroline Button Front Puff Sleeve Top
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Barbara - Notch Neck Dress - Navy Floral
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Kathleen Dungaree
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Alison - Ditsy Print Midi Dress - Black
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Maddie Short Sleeve Dress - Polka Dot Print
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Kara Pyjama Set - Multicolour Floral Print
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Maddie - V Neck Dress - Dark Teal
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Meg Camel Trouser


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