This is Unfolded is a UK-based fashion brand founded in 2021 by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who previously worked together to help large retailers reduce waste. They launched Unfolded to create a more sustainable and ethical approach to fashion, focusing on producing clothes only after customers place orders, thereby eliminating overproduction and waste. The brand collaborates with its community to design each item, ensuring that production aligns with customer demand. By adopting this model, Unfolded not only offers affordable, high-quality clothing but also uses the savings to pay garment workers higher wages and fund literacy programs for children near their factories in India. Their commitment to sustainability is evident in their use of natural, organic, or recycled fabrics, and they offset carbon emissions from transportation. This approach has led to a return rate of less than 3%, significantly lower than the industry standard of 30%, and has supported over 7,500 children in India to learn to read and write.
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Ivy - Summer Trouser - Blue
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Maddie - V Neck Dress - Blue Floral
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Claire Midi Dress - Sample
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Fleur Embroidered Dress
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Evie - Zip Sweatshirt - Pink
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Rhianna Black Culotte - Sample
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Vera Ditsy Print Midi Dress
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Margaret - Belted Denim Jacket
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Hanneke Shirt Dress
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Deb - Reversible Satin Kimono Top - Navy - Sample
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Ruby Gingham Tank Top
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Deborah - Oversized Shirt - Green - Sample
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Sam Navy Print Shirred Dress - Sample
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Jamila - Lurex Blouse - Green and Gold - Sample
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Aria - Cord Midi Dress - Black
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Freya - V Neck T Shirt - Pink
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Sara - Strappy Sundress - Green
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Laura - Long Sleeve Wrap Blouse - Coral
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Linda - Midi Wrap Skirt - Black
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Camilla - Belted Shirt Dress - Green Terrazzo Print
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Jane - Pleated Skirt - Hot Pink
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Nicky - Sweatshirt - Peach Stonewash
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Maddie Dress - Navy Star Print
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Sarah - Peplum Blouse - Black
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Maddie Dress - Black Floral
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Lana - Trousers - Sand
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Jane - Pleated Skirt - Teal
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Maddie Dress - Paisley
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Lana - High Waist Trouser - Black
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Judy Gingham Dress
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Liv - Cord Mini Dress - Black
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Suzanne - Wrap Jumpsuit - Navy
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Lesley - Midi Button Wrap Dress - Green
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Meg Black Trouser
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Lizzy Pink Embroidered Dress - Sample
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Morag - V Neck Bias Cut Tea Dress - Blue
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Penny - Crew Neck T Shirt - Pink
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Rosie - Poplin Pyjama - Black Floral
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Maci - Cord Zip Jumpsuit - Black - Sample
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Jamila Lurex Shirt - Burgundy and Gold
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Sian - Pyjamas - Olive Heart Print
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Clara - Shirt Maxi Dress - Leopard Print - Sample
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Ali - Paperbag Waist Skirt - Pink & Orange Linear Print
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Georgia - Midi Bias Cut Skirt - Navy Polka Dot Print - Sample
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Evie - Zip Sweatshirt - Blue
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Abbey Rib Vest - Black
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Angela - Cargo Trouser - Khaki - Sample
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Ella - Wide Leg Trouser - Black - Sample


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