This is Unfolded is a UK-based fashion brand founded in 2021 by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who previously worked together to help large retailers reduce waste. They launched Unfolded to create a more sustainable and ethical approach to fashion, focusing on producing clothes only after customers place orders, thereby eliminating overproduction and waste. The brand collaborates with its community to design each item, ensuring that production aligns with customer demand. By adopting this model, Unfolded not only offers affordable, high-quality clothing but also uses the savings to pay garment workers higher wages and fund literacy programs for children near their factories in India. Their commitment to sustainability is evident in their use of natural, organic, or recycled fabrics, and they offset carbon emissions from transportation. This approach has led to a return rate of less than 3%, significantly lower than the industry standard of 30%, and has supported over 7,500 children in India to learn to read and write.
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Paulomi - Short Sleeve Wrap Dress - Black Zebra Print - Sample
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Roxy - Cord Midi Skirt - Black - Sample
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Libby - Lurex Midi Dress - Green and Gold - Sample
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Vera Ditsy Blue Midi Dress - Sample
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Julia - Printed Shirt Midi Dress - Navy and Green
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Fleur Embroidered Dress - Sample
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Maya - Straight Trouser - Khaki
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Yasmynn - Cord Shacket - Blue
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Susan Maxi Dress
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Judy Gingham Dress - Sample
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Martha - Relaxed Linen Shirt - Pink
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Rosie PJ - Pink Star & Washbag Bundle
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Faye - Gathered Bodice Midaxi Dress - Green
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Lana - Trousers - Navy
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Maddie Short Sleeve Terrazzo Print - Sample
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Rhianna Gingham Culotte - Sample
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Robyn - Wide Leg Jogger - Black - Sample
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Ruby Gingham Tank Top
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Deborah - Oversized Shirt - Green - Sample
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Sara - Strappy Sundress - Green
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Maddie Short Sleeve Terrazzo Print
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Vicky - Boho Maxi Dress - Floral Print
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Maci - Cord Zip Jumpsuit - Black
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Clara - Shirt Maxi Dress - Leopard Print
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Gill - Pleated Skirt - Green Terrazzo
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Sam - Shirred Puff Sleeve Dress - Dark Green - Sample
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Libby - Lurex Midi Dress - Green and Gold
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Becca Cotton Stripe Shirt - Sample
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Laura - Boat Neck Jersey Top - Teal
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Eva - Quilted Vest - Floral
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Michelle - Short Sleeve Shirt Dress - Red/Orange
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Chelle - Cami Top - Green
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Shannon - Utility Jumpsuit - Green - Sample
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Lana Trouser - Black - Sample
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Katie Mini Dress
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Lana - Trousers - Sand - Sample
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Eve - Relaxed Blouse - White
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Rita - Utility Shacket - Khaki
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Rosie Pyjamas - Blue Floral Print
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Susan Coral Maxi Dress - Sample
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Rebecca - Slip Dress - Olive
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Ivy - Summer Trouser - Blue
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Barbara - Notch Neck Dress - Navy Floral
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Liv - Cord Mini Dress - Teal
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Susan Maxi Dress - Sample
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Freya - V Neck T Shirt - White
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Sandie - Button Down Pinafore Dress - Black
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Lou Notch Neck Top


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