Lovjoi is a German fashion brand founded in 2014 by Verena Benz, who previously owned an organic grocery store. The brand is dedicated to creating stylish, sustainable, and ethically produced clothing, aiming to revolutionize the fashion industry by combining style with responsibility. Lovjoi's product range includes women's outerwear, underwear, jeans, swimwear, and shoes, all made from eco-friendly materials such as organic cotton, Tencel, and recycled polyester. The brand emphasizes fair production practices, with most garments produced in its own facility in Dürmentingen, Germany, and other facilities in Portugal, Turkey, and Tunisia. Lovjoi also focuses on social responsibility by employing former refugees in its sewing department and assisting them with housing and bureaucratic challenges. The brand's commitment to sustainability is evident in its use of innovative materials like Br4®, made from plant-based polyamide, and its dedication to reducing its carbon footprint through short supply chains and CO₂-neutral shipping. Lovjoi's designs are timeless and versatile, combining minimalist aesthetics with feminine details, catering to women who celebrate their style while supporting a better world.
Lovjoi
Top CEYLON OPAL
Lovjoi
Top NINIVA
Lovjoi
Bikini Top with Cup ABELIA Biobased Structure
Lovjoi
Sweater LENYRA
Lovjoi
Sweatshirt Malvine
Lovjoi
Bikini Slip AZORELLA Recycled Print
Lovjoi
Top TENELLA
Lovjoi
Hose SANDROSE
Lovjoi
Mom Jeans CARPINE Blue Denim
Lovjoi
Spitzenrock TARU
Lovjoi
Bikini Top with Cup ABELIA Recycled Print
Lovjoi
Curve Style BH CLOVER Black
Lovjoi
Jeans GREVIE
Lovjoi
BH WINDFLOWER Black
Lovjoi
Still-Bralette NEPETA
Lovjoi
Badeanzug JUBAEA Recycled Print
Lovjoi
Bralette DIASCIA
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Wide Cropped Jeans BARLERIA Black Overdyed
Lovjoi
BH EVENING PRIMROSE Black
Lovjoi
Cardigan LEYLAH
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Bikini Top Cross Back with Wires FORTUNEI Recycled Print
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BH WINDFLOWER
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Still-Bralette PHASELIA
Lovjoi
Panty PENNYROYAL
Lovjoi
Kleid AMINEA
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Shorts CABANAA
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Dress FJELA
Lovjoi
Bluse ALAIYA
Lovjoi
Kleid PACAJA
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Skinny Jeans LEPIOTA Used Black
Lovjoi
Langarmshirt ARACEA
Lovjoi
Slip WHORLFLOWER Black
Lovjoi
Bluse MALALI
Lovjoi
Langarmshirt ZEDKIN
Lovjoi
Jumpsuit QUENDOLINE
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Kleid ELANIE
Lovjoi
Rock LEONNE
Lovjoi
Panty PILOSELLA
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Curve Style BH SPEEDWELL Black
Lovjoi
Badeanzug Knotted BELADONA Biobased Structure
Lovjoi
Bikini Slip High Waist KALMIA Biobased Structure
Lovjoi
Panty FLOWERING FERN
Lovjoi
Jeans BARLERIA
Lovjoi
Rock LEONNE
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BH LADY FERN Black
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BH VOODOO LILY Black
Lovjoi
Bikini Panty CALEPINA Biobased Structure
Lovjoi
Kleid MELISSAR


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