Lovjoi is a German fashion brand founded in 2014 by Verena Benz, who previously owned an organic grocery store. The brand is dedicated to creating stylish, sustainable, and ethically produced clothing, aiming to revolutionize the fashion industry by combining style with responsibility. Lovjoi's product range includes women's outerwear, underwear, jeans, swimwear, and shoes, all made from eco-friendly materials such as organic cotton, Tencel, and recycled polyester. The brand emphasizes fair production practices, with most garments produced in its own facility in Dürmentingen, Germany, and other facilities in Portugal, Turkey, and Tunisia. Lovjoi also focuses on social responsibility by employing former refugees in its sewing department and assisting them with housing and bureaucratic challenges. The brand's commitment to sustainability is evident in its use of innovative materials like Br4®, made from plant-based polyamide, and its dedication to reducing its carbon footprint through short supply chains and CO₂-neutral shipping. Lovjoi's designs are timeless and versatile, combining minimalist aesthetics with feminine details, catering to women who celebrate their style while supporting a better world.
Lovjoi
Pullover HÖJA
Lovjoi
Panty GRANDIFLORA
Lovjoi
Slip HERB PARIS Black
Lovjoi
Bikini Slip High Cut DIRIMA Biobased Structure
Lovjoi
Cycling Shorts AENIS
Lovjoi
Bikini Top Front Closure LOBELIA Recycled Print
Lovjoi
Hose HEDIE
Lovjoi
Jumpsuit STAINE HALFSLEEVE
Lovjoi
Dress ADEENA
Lovjoi
Bralette STIPA
Lovjoi
Mini Kleid ABELONE
Lovjoi
Bikini Slip AZORELLA Biobased Structure
Lovjoi
Still-BH OVINA
Lovjoi
Body GARDEN TIGER
Lovjoi
Mom Jeans CARPINE Blue Denim
Lovjoi
Body SALMONA
Lovjoi
Top CHEMILLA
Lovjoi
Hose SANDROSE
Lovjoi
Panty YARROW Black
Lovjoi
Top NINIVA
Lovjoi
Cardigan LEYLAH
Lovjoi
Rock LEONNE
Lovjoi
Nachthemd MELIOT Black
Lovjoi
Pullover KYLINDRA
Lovjoi
Jumpsuit QUENDOLINE
Lovjoi
Panty PENNYROYAL
Lovjoi
Bluse MALALI
Lovjoi
Daybra HOLLYFERN Black
Lovjoi
Bluse ALAIYA
Lovjoi
Cardigan LEYLAH
Lovjoi
BH SILVER LACE WINE Black
Lovjoi
Tanga LUMINOUS MOSS
Lovjoi
Still-BH MELICA
Lovjoi
Mom Jeans CARPINE Used Black
Lovjoi
Bralette DIASCIA
Lovjoi
Bikini Slip Ruffles AMANITA Biobased Structure
Lovjoi
Bikini Slip Knotted HALESIA Biobased Structure
Lovjoi
BH EVENING PRIMROSE
Lovjoi
Panty WILD THYME Black
Lovjoi
Slip LADIES NIGHTCAP
Lovjoi
Jeans GREVIE
Lovjoi
BH WINDFLOWER
Lovjoi
Kleid PACAJA
Lovjoi
Skinny Jeans LEPIOTA Used Black
Lovjoi
Kleid ELANIE
Lovjoi
Blazer JILLI
Lovjoi
Kleid ODON
Lovjoi
Bikini Top Knotted ACANEA Biobased Structure


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