- Accessories
- Footwear
- Tops & T-shirts
- Skirts & Dresses
-
Sweaters & Hoodies
-
-
Underwear & Socks
-
-
- Women's Sustainable Bras
- Women's Sustainable Sports Bras
- Women's Sustainable Panties
- Women's Sustainable Thongs
- Women's Sustainable Lingerie
- Women's Organic Cotton Bras
- Women's Organic Cotton Panties
- Women's Organic Cotton Thongs
- Women's Sustainable Bamboo Underwear
- Women's Lyocell/Tencel Underwear
- Women's Hemp Underwear
-
- Shirts
- Swimwear
- Bottoms
- Pyjamas
Lovjoi is a German fashion brand founded in 2014 by Verena Benz, who previously owned an organic grocery store. The brand is dedicated to creating stylish, sustainable, and ethically produced clothing, aiming to revolutionize the fashion industry by combining style with responsibility. Lovjoi's product range includes women's outerwear, underwear, jeans, swimwear, and shoes, all made from eco-friendly materials such as organic cotton, Tencel, and recycled polyester. The brand emphasizes fair production practices, with most garments produced in its own facility in Dürmentingen, Germany, and other facilities in Portugal, Turkey, and Tunisia. Lovjoi also focuses on social responsibility by employing former refugees in its sewing department and assisting them with housing and bureaucratic challenges. The brand's commitment to sustainability is evident in its use of innovative materials like Br4®, made from plant-based polyamide, and its dedication to reducing its carbon footprint through short supply chains and CO₂-neutral shipping. Lovjoi's designs are timeless and versatile, combining minimalist aesthetics with feminine details, catering to women who celebrate their style while supporting a better world.
Lovjoi
Panty PENNYROYAL Black
Lovjoi
Sweater Elondra
Lovjoi
Bikini Top Cross Back KAALA LAU Biobased Structure
Lovjoi
Langarmshirt ZEDKIN
Lovjoi
Hose JEANNI
Lovjoi
BH MOONLIGHTER Black
Lovjoi
Straight Jeans MEDLAR Middark
Lovjoi
BH FEATHERMOSS
Lovjoi
Shorts BRELLAY Black
Lovjoi
Body GARDEN TIGER Black
Lovjoi
Langarmshirt ARACEA
Lovjoi
Bikini Slip High Cut DIRIMA Recycled Print
Lovjoi
Top PALMAE
Lovjoi
T-Shirt LILLIT
Lovjoi
Bluse ALAIYA
Lovjoi
Sweater LENYRA
Lovjoi
Slip BABIANA
Lovjoi
Jeansshorts FRITTILARY
Lovjoi
Tanga LUMINOUS MOSS Black
Lovjoi
Shorts CABANAA
Lovjoi
BH MAIDENHAIR Black
Lovjoi
Bluse MANTARI Moire
Lovjoi
Body POSIDONI
Lovjoi
Pullover THELISA
Lovjoi
Slip WHORLFLOWER
Lovjoi
BH WINDFLOWER Black
Lovjoi
Kleid MELISSAR
Lovjoi
Jumpsuit STAINE HALFSLEEVE
Lovjoi
Kleid FRIEDI
Lovjoi
Bikini Slip Twist LAVATERA Biobased Structure
Lovjoi
Hose VISKLA Black
Lovjoi
Kleid EMYLIA
Lovjoi
Jumpsuit ORQUIDEA Chili
Lovjoi
Slip ACHILLEA
Lovjoi
Blouson Jacke BOCA
Lovjoi
Bluse CAYSSIE
Lovjoi
Top CEYLON OPAL
Lovjoi
Top CEYLON OPAL
Lovjoi
Badeanzug JUBAEA Recycled Print
Lovjoi
Slip WHORLFLOWER Black
Lovjoi
Badeanzug Knotted BELADONA Biobased Structure
Lovjoi
Bikini Top Cross Back with Wires FORTUNEI Biobased Structure
Lovjoi
Top CHEMILLA Black
Lovjoi
Badeanzug Asymmetrical HIBISCO Recycled Print
Lovjoi
Still-Top SAGINA
Lovjoi
Jumpsuit QUENDOLINE
Lovjoi
Culotte TAVIRA
Lovjoi
Still-Bralette PHASELIA
Be the first to know when Europe's top ethical brands are on sale, sign up to our newsletter here