- Accessories
- Footwear
- Tops & T-shirts
- Skirts & Dresses
-
Sweaters & Hoodies
-
-
Underwear & Socks
-
-
- Women's Sustainable Bras
- Women's Sustainable Sports Bras
- Women's Sustainable Panties
- Women's Sustainable Thongs
- Women's Sustainable Lingerie
- Women's Organic Cotton Bras
- Women's Organic Cotton Panties
- Women's Organic Cotton Thongs
- Women's Sustainable Bamboo Underwear
- Women's Lyocell/Tencel Underwear
- Women's Hemp Underwear
-
- Shirts
- Swimwear
- Bottoms
- Pyjamas
Lovjoi is a German fashion brand founded in 2014 by Verena Benz, who previously owned an organic grocery store. The brand is dedicated to creating stylish, sustainable, and ethically produced clothing, aiming to revolutionize the fashion industry by combining style with responsibility. Lovjoi's product range includes women's outerwear, underwear, jeans, swimwear, and shoes, all made from eco-friendly materials such as organic cotton, Tencel, and recycled polyester. The brand emphasizes fair production practices, with most garments produced in its own facility in Dürmentingen, Germany, and other facilities in Portugal, Turkey, and Tunisia. Lovjoi also focuses on social responsibility by employing former refugees in its sewing department and assisting them with housing and bureaucratic challenges. The brand's commitment to sustainability is evident in its use of innovative materials like Br4®, made from plant-based polyamide, and its dedication to reducing its carbon footprint through short supply chains and CO₂-neutral shipping. Lovjoi's designs are timeless and versatile, combining minimalist aesthetics with feminine details, catering to women who celebrate their style while supporting a better world.
Lovjoi
Rock LEONNE
Lovjoi
Panty PILOSELLA
Lovjoi
Daybra HOLLYFERN
Lovjoi
Bikini Panty CALEPINA Recycled Print
Lovjoi
Bluse MOHNAH
Lovjoi
Panty GRANDIFLORA
Lovjoi
Bikini Top with Cup ABELIA Biobased Structure
Lovjoi
Culotte JOALINE
Lovjoi
Bralette STIPA
Lovjoi
Jumpsuit STAINE HALFSEEVE
Lovjoi
BH EVENING PRIMROSE Black
Lovjoi
BH FEATHERMOSS Black
Lovjoi
Culotte TAVIRA
Lovjoi
Bikini Panty CALEPINA Biobased Structure
Lovjoi
Cardigan ANTOINETT
Lovjoi
Langarmshirt JUNE
Lovjoi
Jeansrock CELANDINE
Lovjoi
Pullover ALEIKA
Lovjoi
Rock TRAFARIA Black
Lovjoi
Badeanzug Knotted BELADONA Recycled Print
Lovjoi
Sweatshirt Malvine
Lovjoi
Bikini Slip AZORELLA Recycled Print
Lovjoi
Top TENELLA
Lovjoi
BH LADY FERN Black
Lovjoi
Bikini Top Knotted ACANEA Recycled Print
Lovjoi
T-Shirt LOVJOI Logo
Lovjoi
Jumpsuit LAVRADIO Black
Lovjoi
Panty FLOWERING FERN
Lovjoi
Badeanzug JUBAEA Biobased Structure
Lovjoi
Culotte TAVIRA Black
Lovjoi
Culotte TAVIRA
Lovjoi
Pullover THELISA
Lovjoi
Still-Bralette NEPETA
Lovjoi
Curve Style BH SPEEDWELL Black
Lovjoi
Bikini Slip Ruffles AMANITA Recycled Print
Lovjoi
Jumpsuit STAINE HALFSLEEVE
Lovjoi
Top PALMAE
Lovjoi
T-Shirt MEXINE
Lovjoi
Hose SANDROSE
Lovjoi
Kleid DAISY Black
Lovjoi
Maxi Kleid TAPAJO
Lovjoi
Pullover YSABELA
Lovjoi
Top GAGAT
Lovjoi
Jeans MEDLAR
Lovjoi
Bikini Slip High Waist KALMIA Biobased Structure
Lovjoi
Top JONNAH
Lovjoi
Kleid AUDREYANA
Lovjoi
Cycling Shorts AENIS
Be the first to know when Europe's top ethical brands are on sale, sign up to our newsletter here