- Accessories
- Footwear
- Tops & T-shirts
- Skirts & Dresses
-
Sweaters & Hoodies
-
-
Underwear & Socks
-
-
- Women's Sustainable Bras
- Women's Sustainable Sports Bras
- Women's Sustainable Panties
- Women's Sustainable Thongs
- Women's Sustainable Lingerie
- Women's Organic Cotton Bras
- Women's Organic Cotton Panties
- Women's Organic Cotton Thongs
- Women's Sustainable Bamboo Underwear
- Women's Lyocell/Tencel Underwear
- Women's Hemp Underwear
-
- Shirts
- Swimwear
- Bottoms
- Pyjamas
Lovjoi is a German fashion brand founded in 2014 by Verena Benz, who previously owned an organic grocery store. The brand is dedicated to creating stylish, sustainable, and ethically produced clothing, aiming to revolutionize the fashion industry by combining style with responsibility. Lovjoi's product range includes women's outerwear, underwear, jeans, swimwear, and shoes, all made from eco-friendly materials such as organic cotton, Tencel, and recycled polyester. The brand emphasizes fair production practices, with most garments produced in its own facility in Dürmentingen, Germany, and other facilities in Portugal, Turkey, and Tunisia. Lovjoi also focuses on social responsibility by employing former refugees in its sewing department and assisting them with housing and bureaucratic challenges. The brand's commitment to sustainability is evident in its use of innovative materials like Br4®, made from plant-based polyamide, and its dedication to reducing its carbon footprint through short supply chains and CO₂-neutral shipping. Lovjoi's designs are timeless and versatile, combining minimalist aesthetics with feminine details, catering to women who celebrate their style while supporting a better world.
Lovjoi
Bikini Top HELIOPORA Recycled Print
Lovjoi
Cardigan ANTOINETT
Lovjoi
Maxi Kleid RAMARIA
Lovjoi
Bikini Slip Twist LAVATERA Recycled Print
Lovjoi
Dress ADEENA
Lovjoi
Blouson Jacke BOCA
Lovjoi
Blouson Jacke BOCA
Lovjoi
Bikini Slip High Cut DIRIMA Biobased Structure
Lovjoi
Daybra HOLLYFERN
Lovjoi
Jumpsuit STAINE HALFSLEEVE
Lovjoi
BH EVENING PRIMROSE
Lovjoi
Bikini Slip Knotted HALESIA Recycled Print
Lovjoi
Top CHEMILLA
Lovjoi
Bluse MARILIN
Lovjoi
Top RONNIA
Lovjoi
Jumpsuit STAINE HALFSLEEVE
Lovjoi
Tanga LUMINOUS MOSS
Lovjoi
Slip BABIANA
Lovjoi
Bikini Top Knotted ACANEA Recycled Print
Lovjoi
Bikini Panty CALEPINA Recycled Print
Lovjoi
Bikini Slip High Cut DIRIMA Recycled Print
Lovjoi
Culotte TAVIRA
Lovjoi
Culotte JOALINE
Lovjoi
T-Shirt LOVJOI Logo
Lovjoi
Leggings PLANERI
Lovjoi
Blouson BOCA
Lovjoi
Cycling Shorts AENIS
Lovjoi
Bluse MOHNAH
Lovjoi
Kleid FRIEDI
Lovjoi
Bikini Top HELIOPORA Biobased Structure
Lovjoi
Straight Jeans MEDLAR Middark
Lovjoi
Bluse MANTARI Moire
Lovjoi
Blouse LILLMOR
Lovjoi
Top SCIARRA
Lovjoi
Culotte TAVIRA
Lovjoi
Bralette STIPA
Lovjoi
BH SILVER LACE WINE
Lovjoi
Jeansshorts FRITTILARY
Lovjoi
Jumpsuit LAVRADIO Black
Lovjoi
Kleid ODON
Lovjoi
Top PALMAE
Lovjoi
Dress SORAIDA
Lovjoi
Rock SPINELL
Lovjoi
Pullover THELISA
Lovjoi
Pullover THELISA
Lovjoi
Mini Kleid ABELONE
Lovjoi
Kleid BEAUVOIRE
Lovjoi
Bikini Slip High Waist KALMIA Recycled Print
Be the first to know when Europe's top ethical brands are on sale, sign up to our newsletter here